AIDA
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:''This article is about the marketing term, AIDA. For other uses of the term, see [[Aida (disambiguation)]].''
'''AIDA''' is an [[acronym]] used in [[marketing]] that describes a common list of events that are very often undergone when a person is selling a product or service:
* A - Attention (Awareness): attract the attention of the customer.
* I - Interest: raise customer interest by demonstrating features, advantages, and benefits.
* D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
* A - Action: lead customers towards taking action and/or purchasing.
Nowadays some have added another letter to form AIDA('''S'''):
* S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.
==Media==
Quote: "A-I-D-A. Attention, interest, decision, action." — Blake ([[Alec Baldwin]]), ''[[Glengarry Glen Ross]]'' (1992).
==New Developments==
Later evolutions of the theory have edited the AIDA steps. New phases such as conviction (AIDAC) and satisfaction (AIDAS) have been added. If you combine these phases with the AIDA-Formula you get AIDAS.
One significant modification of the model was its reduction to three steps (CAB):
* Cognition (Awareness or learning)
* Affect (Feeling, interest or desire)
* Behaviour (Action).
Along with these developments came a more flexible view of the order in which the steps are taken, suggesting that different arrangements of the model might prove more effective for different consumer-to-product relationships.
==References==
* {{cite book | author=Ferrell, O.C. and Hartline, Michael | title=Marketing Strategy | publisher=Thomson South-Western | year=2005 | id=ISBN 0-324-20140-0}}
* Geml, Richard and Lauer, Hermann: Das kleine Marketing-Lexikon. 3. Auflage, Düsseldorf 2004, ISBN 3-87881-183-7
[[Category:Marketing techniques]]
[[Category:Selling techniques]]
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