AIDA 1632465 215503148 2008-05-28T14:14:35Z ClueBot 4928500 Reverting possible vandalism by [[Special:Contributions/24.60.68.112|24.60.68.112]] to version by 68.37.23.103. False positive? [[User:ClueBot/FalsePositives|Report it]]. Thanks, [[User:ClueBot]]. (398090) (Bot) {{cleanup-date|date=February 2008}} :''This article is about the marketing term, AIDA. For other uses of the term, see [[Aida (disambiguation)]].'' '''AIDA''' is an [[acronym]] used in [[marketing]] that describes a common list of events that are very often undergone when a person is selling a product or service: * A - Attention (Awareness): attract the attention of the customer. * I - Interest: raise customer interest by demonstrating features, advantages, and benefits. * D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. * A - Action: lead customers towards taking action and/or purchasing. Nowadays some have added another letter to form AIDA('''S'''): * S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product. ==Media== Quote: "A-I-D-A. Attention, interest, decision, action." — Blake ([[Alec Baldwin]]), ''[[Glengarry Glen Ross]]'' (1992). ==New Developments== Later evolutions of the theory have edited the AIDA steps. New phases such as conviction (AIDAC) and satisfaction (AIDAS) have been added. If you combine these phases with the AIDA-Formula you get AIDAS. One significant modification of the model was its reduction to three steps (CAB): * Cognition (Awareness or learning) * Affect (Feeling, interest or desire) * Behaviour (Action). Along with these developments came a more flexible view of the order in which the steps are taken, suggesting that different arrangements of the model might prove more effective for different consumer-to-product relationships. ==References== * {{cite book | author=Ferrell, O.C. and Hartline, Michael | title=Marketing Strategy | publisher=Thomson South-Western | year=2005 | id=ISBN 0-324-20140-0}} * Geml, Richard and Lauer, Hermann: Das kleine Marketing-Lexikon. 3. Auflage, Düsseldorf 2004, ISBN 3-87881-183-7 [[Category:Marketing techniques]] [[Category:Selling techniques]] [[cs:AIDA]] [[de:AIDA-Modell]] [[es:AIDA]] [[it:Aida (Marketing)]] [[nl:AIDA-model]] [[ja:AIDMAの法則]] [[pl:AIDA (marketing)]] [[ru:АИДА (маркетинг)]] [[sq:AIDA]] [[sv:AIDA]]