Afri-Cola 1276212 217669722 2008-06-07T02:53:45Z SchuminWeb 231595 Reverted edits by [[Special:Contributions/Zamzam14|Zamzam14]] ([[User talk:Zamzam14|talk]]) to last version by Evilboy {{Unreferenced|date=December 2007}} {{Infobox Beverage |name=Afri-Cola |type=[[Cola]] |manufacturer=[http://www.mineralbrunnenag.de/ Mineralbrunnen Überkingen-Teinach AG] |origin={{GER}} |introduced=[[1931]] |discontinued= |related=[[Bluna]] |variants= |image=[[Image:Afri-ColaBottle.jpg|100px|1 Liter plastic Afri-Cola Bottle, Alongside a .2 Liter Bar Glass]]}} '''Afri-Cola''' is a [[cola]] [[soft drink]] produced in [[Germany]]. The [[trademark]] Afri-Cola was registered in [[1931]] by the company '''F. Blumhoffer Nachfolger GmbH'''. The same company also produced [[Bluna]], an orange soft drink. Today the brand belongs to the '''Mineralbrunnen Überkingen-Teinach AG'''. == History == During the Nazi regime, Afri-Cola's founder [[Karl Flach]] led an anti-Semitic campaign against [[Coca-Cola]], presenting bottle caps with kosher signs to the German public. The head of Coca-Cola Germany, [[Max Keith]], who had close ties to the Nazis, subsequently urged for the firing of a Jewish member of Coca-Cola's executive board. In the hard competition of the sixties, Afri-Cola lost its influence on the German market. The commercial designer and photographer Charles Wilp started a marketing campaign to regain its image. The still-famous slogan is "Everything is in Afri-Cola...". <!-- Commented out because image was deleted: [[Image:Afri-cola 1968.jpg|left|thumb|220px|A poster from the legendary advertising campaign by Charles Wilp.]] --> Today the rights to Afri-Cola and Bluna are owned by Mineralbrunnen Überkingen-Teinach [[Aktiengesellschaft|AG]]. This company tried, in [[1998]], to use the retro trend to reintegrate these products into the German market, with some notable success to date. The taste of the 1998 drink, however, differed from that of the original. Also, the [[caffeine]] content was 250 mg/L up until 1998, which is unusually high. At the re-release, it had a content below 150 mg/L so that the content does not need to be listed on the bottle. However, the new recipe bombed. Realizing this, the mixture was again changed to taste more like the original one, and the caffeine content was increased anew in [[2005]] to around 200 mg/L and caffeine was listed as an ingredient on the label. This mixture was also not sufficiently successful, and on April 1, [[2006]] the company changed the mixture back to the original recipe with caffeine content of 250 mg/L. ==Availability outside of Germany== In the mid-1990s Real Soda LLC, a U.S. company, started importing Afri-Cola into the United States, mostly available in the Seattle area. At the time it was marketed as "highest caffeine content allowed by law" and positioned to compete with such high caffeine colas as [[Jolt Cola]] and [[Fukola Cola]]. In the late 1990s it was widely available at convenience stores and supermarkets in Seattle, but it is no longer available as of 2007 due to the termination of a licensing agreement.<ref>[http://www.yelp.com/topic/VvR15v9q8zrkD2yl4OEhuA Is Afri-cola available anywhere? | Los Angeles | Yelp<!-- Bot generated title -->]</ref> Mineralbrunnen Überkingen-Teinach AG itself exports Afri-Cola to [[Austria]], [[France]], [[Saudi-Arabia]], [[Switzerland]] and the [[Czech Republic]]. ==See also== *[[Premium-Cola]] (based on original Afri-Cola recipe) *[[fritz-kola]] (another cola with high caffeine content of 250 mg/L) ==References== <references/> == External links == {{primarysources|date=January 2007}} *[http://www.afri-cola.de official web site] {{Colas}} [[Category:Cola]] [[Category:Goods manufactured in Germany]] [[Category:1931 introductions]] [[de:Afri-Cola]] [[es:Afri-Cola]] [[fr:Afri-Cola]] [[it:Afri-Cola]] [[nl:Afri-Cola]] [[ja:アフリ・コーラ]] [[sq:Afri-Cola]] [[fi:Afri-Cola]] [[sv:Afri-Cola]]