Alpha-Bits
2071780
224283627
2008-07-08T04:01:39Z
216.227.27.86
'''Alpha-Bits''', also known as '''Frosted Alpha-Bits''', is a [[breakfast cereal]] made by [[Post Cereals]], which contains frosted [[alphabet]]-shaped corn cereal bits. Post Cereals also started producing '''[[Marshmallow Alpha-Bits]]''' in [[1990]].
"Alpha-Bits" cereal was invented by a father of seven named Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in [[1958]], and was taken off the market in [[2006]]. However, Alpha-BIt re-appeared for sale in January [[2008]] with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal.
Beginning in [[1964]], the mascot for Alpha-Bits was a [[mail carrier|postman]] ([[Post Cereals|Post]] Man) named '''Loveable Truly'''. Since then, mascots have included the '''Alpha-Bits Wizard''', who appeared near children in kitchens. In [[Canada]], the last Alpha-Bits mascot was '''Alpha''', a [[computer]] who "makes bits". The Canadian '''Alpha''' at first resembled [[IBM]] PCs, but recent versions have begun to look like [[Macintosh]]es. In the 1980s there was yet another mascot that was referred to by the saying, '''"Alfie," the Alpha-Bits cereal wonder dog.'''
[[Michael Jackson]] and the [[Jackson Five]] starred in a series of Alpha-Bits musical TV commercials in [[1973]].
== Taglines ==
*They're A-B-C-Delicious!
*Think smart. Think Alpha-bits cereal.
==See also==
*[[Alphabet soup]]
==External links==
* [http://www.kraftfoods.com/PostCereals/AlphaBitsHome.html Kraft Foods Alpha-Bits page]
* [http://www.amazon.com/Post-Alpha-Whole-Cereal-10-25-Ounce/dp/B000FKDADO/ref=sr_1_1?ie=UTF8&m=ATVPDKIKX0DER&s=grocery&qid=1201946164&sr=1-1 Alpha-Bits for sale at Amazon]
[[Category:1958 introductions]]
[[Category:Post Cereals brands]]
[[Category:Breakfast cereals]]
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