Artistry (cosmetics)
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2008-07-15T00:35:02Z
DiggyG
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'''Artistry''' is a brand of skin care and colour cosmetics, produced by [[Access Business Group]] and marketed by the direct sales and multi-level marketing company [[Quixtar]] in North America and [[Amway]] in more than 60 countries and territories worldwide. Access, Quixtar, and Amway are part of the [[Alticor]] group of companies. Euromonitor International, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a ''prestige brand'' and ranks it as one of the top five in sales in this category, alongside [[Clinique]], [[Estee Lauder]], [[Lancome]], and [[Chanel]].<ref>[http://www.euromonitor.com/The_World_Market_for_Cosmetics_and_Toiletries The World Market for Cosmetics and Toiletries]</ref><ref>[http://www.artistry-europe.com/default.asp?lan=uk&zone=world&num=1 The World of Artistry]</ref> Artistry is the only direct sales brand classified in the "prestige" category.<ref name="BeautyScienceSynergy">[http://www.artistry.com/en/skincare/synergy-video.aspx Artistry - Beauty, Science, Synergy]</ref>
Artistry was launched in 1968 as a product line of skincare under the [[Nutrilite]] brand and continues to utilize Nutrilite research and technology, including patented Nutrilite extracts which are organically grown.<ref>[http://www.amway2u.com/corporate/en_US/History_of_Artistry_en_US.pdf History of Artistry]</ref>.
As of 2000, the Artisty range included over 400 products.<ref>[http://www.business2000.ie/images/pdfs/amway_1st_ed.pdf The Irish Times - Maintaining the Competitiveness of Artistry Cosmetics in the Global Marketplace]</ref>
Up to and including 2004 [[Ingrid Vandebosch]] of Belgium was known to be the face of Artistry.<ref>[http://www.cupscene.com/121406.htm Cup Scene Daily - FUTURE CHAMP: Bundles of Joy for the No. 24]</ref> Artistry is currently modelled by Canadian model [[Kim Tyo]].<ref>[http://www.business2000.ie/cases/cases_8th/case29.htm The Amway Experience – The Importance of Corporate Social Responsibility]</ref>
In 2005 Quixtar and Amway introduced Artistry's two sister brands NAO Cosmetics and Eddie Funkhouser. These brands are targeted to a younger audience, with ''NAO Cosmetics'' available in North America and ''Eddie Funkhouser'' in other Amway markets.
In May 2007 it was announced by [[Skate Canada]] and [[Quixtar]] that Artistry Cosmetics would be the official skin care and cosmetics sponsor for Skate Canada events and the Skate Canada national team<ref>[http://www.skatecanada.ca/en/news_views/press_room/news_releases/2007/may24.cfm Skate Canada announces partnership with Quixtar Canada Corporation]</ref><ref>[http://media.alticorblogs.com/2007/06/01/passion-esprit-triomphe/ Passion. Esprit. Triomphe.]</ref>
== References ==
{{reflist|2}}
{{Cosmetics}}
[[Category:Alticor brands]]
[[Category:Amway brands]]
[[Category:Quixtar brands]]