Breyers
1532857
223589006
2008-07-04T19:34:04Z
68.238.151.253
/* Shrinking product size */
{{Distinguish|Dreyer's}}
{{Infobox Brand
|logo=[[Image:Breyers.png|Breyers Logo]]
|name=Breyers
|image=
|type=
|currentowner=[[Unilever]]
|origin={{flagcountry|USA}}
|discontinued=
|related=
|markets=United States
|previousowners=
|trademarkregistrations=
|website=http://www.breyers.com/
}}
'''Breyers Ice Cream''' is a brand of [[ice cream]] owned by [[Unilever]] (part of their [[United States]] [[Good Humor-Breyers]] unit). They have a large plant in the town of [[Framingham, Massachusetts|Framingham]], [[Massachusetts]], outside [[Boston, Massachusetts|Boston]].
Breyers is sometimes{{Fact|date=June 2008}} confused with [[Dreyer's]] ("Edy's" in the [[Eastern United States]]), a [[Nestle]] brand, which has led to a popular{{Fact|date=June 2008}} misconception that it is an [[imitation]] or [[knock-off]] brand, or vice-versa.
==History==
[[Image:BreyersJamaicaPlain.jpg|250px|right|thumb|Breyers "Take Two" [[chocolate]] and [[vanilla]] [[ice cream]]]]
Breyers Ice Cream informally began as a company in [[1866]] when '''William A. Breyer''' of [[Philadelphia]] made his first gallon of hand-cranked ice cream consisting of cream, pure [[cane sugar]], fresh [[fruit]]s, [[nut]]s and other natural flavors. Breyer opened his first retail ice cream shop in [[1882]].
In [[1896]], 30 years after Breyer made his first gallon of ice cream, his family set up its first wholesale [[manufacturing plant]]. William Breyer’s son Henry W. Breyer, Sr. incorporated the business in [[1908]]. He added the (now obsolete) "Pledge of Purity" to every package of Breyers Ice Cream as his personal guarantee that Breyers was to use the highest quality, all natural ingredients available. Currently, the pledge is carefully worded to only include the ice-cream portions of the product, so as to exclude the frequently non-natural ingredients in the mix-ins.
In 1924, a new facility was built in West Philadelphia, on 43rd St. between Woodland Ave. and the Media line railroad tracks.<ref>[http://www.philageohistory.org/rdic-images/LUM1942/LUM1942.3A-3.htm 1942 Land use map shows Breyer's plant]</ref> This plant employed 500 workers and could produce 70,000 gallons of ice cream per day.<ref>[http://workshopoftheworld.com/southwest_phila/breyers.html ''Workshop of the World'' profile of Breyer's]</ref> This facility has since been demolished and in its place, the [[University of the Sciences in Philadelphia]] has built a campus expansion.
==Breyers Yogurt==
'''Breyers Yogurt''' is a brand of [[yogurt]], owned previously by [[Kraft Foods]] then by [[CoolBrands|CoolBrands International]], a [[Canada|Canadian]] company, and it has been recently sold by them to Lily Acquisition LLC, an affiliate of Catterton Partners Management Co., a private equity firm based in [[Greenwich, Connecticut]]. This is manufactured under a Unilever license.
Breyers has recently introduced the Breyers Smart! line of yogurt which includes [[Docosahexaenoic_acid|DHA]], an [[Omega-3_fatty_acid|omega-3 fatty acid]] linked to brain development, learning, and cognition.<ref name=dha>[http://www.breyersyogurt.com/products/smart/smart.asp www.breyersyogurt.com]Breyers Smart!</ref>
==CarbSmart==
Breyers features a line of [[low-carb]] ice cream products called '''CarbSmart'''. CarbSmart ice cream has 4 grams of net carbs per 1/2 cup serving.
==Recipe changes==
[[Unilever]] (the multi-national corporation that owns the "Breyers", [[Good Humor]], and [[Ben & Jerry's]] brand names) recently started adding tara [[gum]] (made from the seeds of the [[tara tree]]) and [[whey]] to the "All Natural" varieties of Breyers ice cream.<ref>[http://www.breyers.com/products/product.cfm?b=1&u=77567-25434 breyers.com] Ingredients in Breyers all-natural strawberry ice cream</ref>
==Shrinking product size==
As with many products, unit quantity has decreased<ref>[http://hbswk.hbs.edu/item/4220.html How to Avoid a Price Increase — HBS Working Knowledge<!-- Bot generated title -->]</ref>. In 2001, Breyers half-gallon "brick" box was replaced by a 1.75 quart tub. In April 2008, the 1.75 quart tub was replaced by an even smaller 1.5 quart container.<ref>[http://consumerist.com/382041/breyers-ice-cream-shrinks-to-15-quarts Shrinking Products: Breyers Ice Cream Shrinks To 1.5 Quarts<!-- Bot generated title -->]</ref><ref>[http://panopticonreview.blogspot.com/2008/04/ice-cream-and-soap.html The Panopticon Review: Ice Cream and Soap<!-- Bot generated title -->]</ref>
==External links==
* [http://www.breyers.com/ Breyers.com] Official web site
* [http://adailyscoop.com/2006/09/11/breyers-natural-ice-cream-and-tara-gum-unilevers-response/ adailyscoop.com] Breyers Natural Ice Cream and Tara Gum: Unilever’s Response
==References==
<references />
{{Unilever}}
[[Category:Unilever brands]]
[[Category:Ice cream brands]]
[[Category:History of Philadelphia, Pennsylvania]]