Brita 2015394 224497882 2008-07-09T03:04:47Z Metro67 2918154 /* External links */ added UD link [[Image:Brita kettle.jpg|right|thumbnail|A Brita kettle, boiling water that has passed from the top reservoir through a filter element (white) into the main jug at the bottom.]] '''Brita''' is a [[Germany|German]] company that specializes in [[water filtration]] products. The company is the world's market leader in portable household water filtration.{{Fact|date=March 2008}} Brita products include water jugs, [[Teakettle|kettles]] and [[tap]] attachments, all of which use [[silver]]-impregnated [[activated carbon]] and [[Ion exchange|ion-exchange]] [[resin]] as their primary filtering mechanism.<ref>[http://www.brita-water-filters.com/faq/what-ingredients-are-found-in-a-brita-pitcher-filter.htm What ingredients are found in a BRITA Pitcher Filter?<!-- Bot generated title -->]</ref><ref>[http://www.brita.com.au/help/frequently_asked_questions Brita - FAQ - jugs & cask<!-- Bot generated title -->]</ref> The activated carbon used in Brita filters is produced from [[coconut]] shells.<ref>[http://www.brita-water-filters.com/faq/what-ingredients-are-found-in-a-brita-pitcher-filter.htm What ingredients are found in a BRITA Pitcher Filter?<!-- Bot generated title -->]</ref> The company manufactures its pitchers from [[styrene]] [[methyl methacrylate]] [[copolymer]]. In Britain [[Hinari]] manufactures an electric kettle incorporating [[Brita]] technology. ==History== Brita <!--These pronunciations conflict: (pronounced {{IPAEng|ˈbrɪtə}}] "BREE-TA" in English) or is it {{IPAEng|ˈbriːtə}}--> started in 1966 when [[Heinz Hankammer]] had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in [[Taunusstein]] near [[Wiesbaden]] in Germany. In 1988<ref>HBS case 9-500-024, Jan 15th 2002, Page 1</ref> The [[Clorox]] Company, based in [[Oakland, California]], acquired rights to the brand from the German company for North and South America. ==Notes== {{reflist}} ==External links== *[http://www.brita.com Brita Web site] *[http://www.brita.com/index_us.html Brita US Web site] *[http://www.drinkbrita.ca Brita Canada Web site] *[http://www.brita.co.uk Brita UK Web site] *[http://www.brita.com.au Brita Australia Web site] <br> [[Category:Manufacturing companies of Germany]] [[Category:Water filters]] [[Category:Clorox brands]] {{manufacturing-company-stub}} {{Germany-company-stub}} [[de:Brita (Unternehmen)]] [[ja:ブリタ]]