Budweiser (Anheuser-Busch)
4851
226172160
2008-07-17T03:57:41Z
Rhythmrich
2822779
fixed typos relative to InBev purchase
{{for|the beers named Budweiser|Budweiser}}
{{Infobox Beer
| name = Budweiser
| image = [[Image:Budweiser logo.png|right|250px|Budweiser logo]]
| caption =
| brewery = [[Anheuser-Busch]]
| style = [[Pale lager]]
| year = 1876
| abv = 5.0% Budweiser<br /> 5.0% Bud Dry<br /> 4.2% Bud Light<br /> 5.5% Bud Ice<br /> 4.1% Bud Ice Light<br /> 4.3% Bud Select
| og = 1.045 (Budweiser)
| fg = 1.009 (Budweiser)
| ibu = 8.5 (Budweiser))<br /> 6.4 (Bud Light)
}}
'''Budweiser''' is a [[pale lager]] and a global [[beer]] brand currently owned by [[Anheuser-Busch]].
Budweiser is made with a proportion of [[rice]] in addition to [[barley]] [[malt]], for which it has received some criticism, though the company takes the position that the rice gives the beer a lighter taste. Budweiser is produced in various breweries located around the United States and the rest of the world. It is a [[filtered beer]] available in [[draught beer|draught]] and packaged forms. It has 5.0% alcohol by volume and 145 calories per 12 oz., except in [[Utah]], [[Kansas]], [[Minnesota]] and [[Oklahoma]] where a 3.2% alcohol by weight (4.0% by volume) strength is available due to state laws.<ref>[http://www.beer100.com/beercalories.htm Beer Calories, Carbs, and Alcohol Content.] Accessed 12 July 2008.</ref> Minnesota and [[Colorado]] require 3.2% alcohol by weight beer only at select public events and beer being sold in grocery stores and gas stations.
==Name origin and dispute==
{{Main|Budweiser trademark dispute}}
The name derives from the [[Bohemia]]n city [[Budweis]] ([[Budweiser]] meaning "from Budweis" in the [[German language]]), which was part of the German [[Holy Roman Empire|HRE]] until 1806, then [[Austrian Empire]] until 1918, then [[Czechoslovakia]] until 1993, then [[Czech Republic]] (since 1920 using Czech name [[České Budějovice]]). The long tradition of brewing beer in Budweis started in 1265. In 1795, the German citizens founded a brewery named [[Budweiser Bier Bürgerbräu]]. In 1895, Czech brewers followed, founding the brewery called [[Budějovický Budvar]].
In 1876, an [[Italians|Italian]] immigrant started to brew and sell a brand of beer he called "Budweiser Beer" in the United States. During the ensuing [[Budweiser trademark dispute]], the original Bohemian breweries have been able to protect their rights in most of the several court cases that have been brought. Because of the [[General Agreement on Tariffs and Trade]] (GATT) Convention, geographic names like Budweiser are protected and, therefore, in many countries, Anheuser-Busch has to market its beer under various other trademarks, such as "Anheuser-Busch Bud", while the now Czech breweries have to use alternative names when selling to the U.S.
==Market share==
Anheuser-Busch has a market share in the [[United States]] of 50.9% for all beers sold<ref>[http://www.bizjournals.com/stlouis/stories/2008/04/21/daily42.html Anheuser-Busch reports rise in Q1 sales, slight drop in profit - St. Louis Business Journal]</ref>. This is primarily composed of Budweiser brands. In 2008 Budweiser/Anheuser-Busch sold the majority of their stock to Belgian beer giant InBev, to create the largest brewing company in the world. The company's 2005 annual report cites figures which demonstrate Budweiser brands are proving to be quite successful in three markets outside of the U.S.:
*in the People's Republic of China, where Anheuser-Busch has had a brewery in Wuhan since 1995, 3.4 million barrels of Budweiser were brewed in 2005.{{Fact|date=May 2007}}
*in [[Canada]], where [[Labatt Brewing Company]] brews and packages Budweiser and Bud Light for the Canadian market; Budweiser is one of the country's most popular bottled beers behind [[Molson]] and [[Labatt]].
Budweiser is also widely available in [[Mexico]] due to Anheuser-Busch's half-ownership of [[Grupo Modelo]], through which Budweiser and Bud Light (introduced in 1982) are distributed. In [[Republic of Ireland|Ireland]], Budweiser is one of the leading lager brands; it is brewed, marketed, and sold by [[Guinness]]. Budweiser is also available in [[Italy]], [[UK]], [[Brazil]], [[Argentina]], [[Finland]], [[Germany]], [[Panama]], [[Paraguay]], [[Japan]], [[India]] and [[Russia]] because of partnerships Anheuser-Busch has with major brewers there.
Budweiser is under the name "Bud" also available in [[Belgium]] and is imported by [[Corsendonk]] breweries and is distributed by [[Carrefour]], the second largest retailer in the world.
Budweiser was recently launched in India, where it's slowly gaining market share by being a much-sought after alternative to the leading [[Kingfisher (beer)|Kingfisher]], [[Fosters]] and [[Royal Challenge]].
==Marketing==
[[Image:ClydeWithBlanket.jpg|right|thumb|200px|One of the Budweiser Clydesdales]]
Budweiser is one of the major breweries that emphasize humorous [[advertising campaign]]s, such as the "[[Real Men of Genius]]" radio commercials for Bud Light, recently moved to television. The spots feature an over-the-top, 1980s-style rock ballad sung by [[Dave Bickler]], the former lead singer of "[[Survivor (band)|Survivor]]", describing ordinary activities as if they were heroic. The campaign originally was called "Real American Heroes," but the name was changed after the terrorist attacks of [[September 11, 2001 attacks|September 11, 2001]].{{Fact|date=February 2007}}
Some Bud advertising campaigns have entered the popular culture in the United States. They include a long line of TV advertisements in the 1990s featuring [[Budweiser Frogs|three frogs]] named "Bud", "Weis", and "Er", and a campaign built around the phrase "[[Whassup?]]". The company is known for its [[sport]]s [[sponsorship]]s, [[video game]] sponsorship ([[Tapper]]), and (often) humorous [[advertisement]]s. Advertising campaigns have also included a nude [[Ganymede (mythology)|Ganymede]] grasping a beer bottle and borne aloft by a [[bald eagle]],<ref>[http://www.androphile.org/preview/Museum/Exhibitions/budweiser_beer/budweiser_beer-Anheuser-Busch.html This Bud's for Zeus - Ganymede as poster boy for Budweiser Beer]</ref> lizards impersonating the "Bud-weis-er" frogs, and a team of [[Clydesdale horse]]s commonly known as the [[Budweiser Clydesdales]].
[[Image:DaleEarnhardtJr.Texas2007.jpg|right|thumb|250px|[[Dale Earnhardt, Jr.|Dale Earnhardt, Jr.'s]] Budweiser car in 2007.]]
Budweiser has a vast presence in motorsports; Bernie Little's Miss Budweiser hydroplane boat, sponsoring the Budweiser King Top Fuel Dragster driven by Brandon Bernstein. Budweiser has been a sponsor of Brandon and Kenny Bernstein for the last 27 years. [[Bobby Rahal]] won the [[1986 Indianapolis 500]] and 1986-1987 [[Champ Car|CART]] championships sponsored by Budweiser. Budweiser is the official beer of [[NHRA]] and was the official beer of [[NASCAR]] until 2007. Budweiser has sponsored top NASCAR teams such as [[Junior Johnson]] (including [[Darrell Waltrip]], [[Terry Labonte]], [[Geoff Bodine]], and [[Bill Elliott]]), [[Hendrick Motorsports]] (including [[Ken Schrader]], [[Ricky Craven]] and [[Wally Dallenbach, Jr.]]), and perhaps most notably [[Dale Earnhardt, Inc.|DEI]] driver [[Dale Earnhardt, Jr.]] from 1999-2007. In 2008, Budweiser will become [[Kasey Kahne|Kasey Kahne's]] primary sponsor, and will split some races with [[Allstate]]. Budweiser has also sponsored many races, including the [[Budweiser Shootout]], and previously [[Centurion Boats at the Glen|The Bud at the Glen]], [[Budweiser 500]], and [[Budweiser 400]].
[[Image:'05-'07 Dodge Grand Caravan (Budweiser).JPG|thumb|left|2005-07 Dodge Grand Caravan (Budweiser)]]
Even in the early 20th century, the company was marketing through popular music; the company commissioned a play-on-words number called ''[[Under the Anheuser Bush]]'', which was recorded by several early phonograph companies. Currently, some of their commercials feature the song "[[Galvanize (song)|Galvanize]]", by [[The Chemical Brothers]]. In the last few years, a number of humorous advertisements for Bud Light have been shown on television. Some of the company theme songs, particularly "[[Here Comes the King]]", have been referenced by Budweiser TV commercials for many years.
Budweiser is an official partner and sponsor of [[Major League Soccer]] and the [[Los Angeles Galaxy]] Major League Soccer franchise, and was the headline sponsor of the [[British Basketball League]] in the 1990s, taking over from rival company [[Carlsberg]]. Budweiser is also an official sponsor of the [[English Premier League]].
The 2005 [[Hong Kong]] film ''[[Drink-Drank-Drunk]]'' heavily featured Budweiser [[product placement]], with the main character Siu Min working as a logo-jacketed beer maid.
==Bottle==
[[Image:StLouisABPackaging Plant.JPG|thumbnail|right|200px|The packaging plant at the [[Anheuser-Busch]] headquarters in [[St. Louis, Missouri]].]]
The Budweiser bottle has remained relatively unchanged since its introduction in 1876. The top label is red and currently reads "Budweiser". The top of the main label is red with a white banner with a [[pledge]] on it, which has changed three times. Below the banner is a [[coat of arms]] of sorts, which once had the Conrad and Co. logo on it, and now features an Anheuser-Busch stylization. Below that is a large white box. In this box the words "Budweiser Lager (King of) Beer(s) Brewed by our original (all natural) (Budweiser) process from the Choicest Hops, Rice, and Best Barley (Malt)" (words in parentheses have been added or removed over time). Because of Budweiser's "King of Beers" mantra, Bud Light is sometimes known as the "Prince of Beers" or simply "The Prince" to consumers.{{who}}
The words "Anheuser Busch" and "St. Louis Mo" appear in this box as well.
{| class=wikitable
! Era || Pledge || Logo || Beer title || Top label
|-
| 1870s || 1 || C. Conrad and Co. || ''Budweiser Lager Beer'' || Original Budweiser
|-
| Early 1900s || 2 || C. Conrad and Co. || ''Budweiser Lager Beer'' || '''Budweiser''' Reg U.S. Pat Off
|-
| 1920s || 3 || Anheuser-Busch || ''Budweiser'' || Anheuser-Busch '''Budweiser''' St. Louis
|-
| 1940s || 2 || Anheuser-Busch || ''Budweiser Lager Beer'' || '''Budweiser''' Beer
|-
| 1950s || 4 || Anheuser-Busch || ''Budweiser Lager Beer'' || '''Budweiser''' Lager Beer
|-
| 1970s || 4 || Anheuser-Busch || '''Budweiser''' Lager Beer || Budweiser
|-
| 1980s || 4 || Anheuser-Busch || '''Budweiser''' Lager Beer || Budweiser
|-
| Today || 4 || Anheuser-Busch || '''Budweiser''' Lager Beer || '''Budweiser'''
|-
|}
==Containers and packaging==
Over the years, Budweiser has been distributed in many sizes and containers. Through the early-1950s Budweiser was primarily distributed in just three packages -- kegs, 12-ounce bottles and quart bottles. Cans were first introduced in 1936<ref>http://www.anheuser-busch.com/our_company/history.html</ref>. From 1936 to 1955, cans were slow to catch on. In 1955, August Busch Jr.<ref>http://www.britannica.com/eb/article-9000617/August-Anheuser-Busch-Jr</ref> made the strategic move to expand Budweiser's national brand and distributor presence. Along with this expansion came advances in bottling automation, new bottling materials and more efficient distribution methods. These advances have brought to market many new containers and package designs. Presently, Budweiser is distributed in three large container volumes -- 1/2 keg, 1/4 keg, and beer ball. In smaller consumption volumes, Budweiser is distributed in 8-, 10-, 12-, 16-, 22-, 24-, 32- and 40-ounce containers. Smaller consumption containers vary in materials with Budweiser offering glass bottles, aluminum cans, plastic bottles and new-form [[aluminum bottle]]s.
Package considerations are sometimes tailored to local customs and traditions. Local distributors may stock certain sizes based upon these regional customs. In [[St. Mary's County, Maryland]], 10-ounce cans<ref>http://www.gazette.net/stories/111705/busipgl154036_31896.shtml</ref><ref>http://www.npr.org/templates/story/story.php?storyId=5336207</ref> are the preferred package. Chicagoans widely prefer the 16-ounce can. Budweiser drinkers in the western stretches of [[Ottawa County, Michigan]] prefer the 8-ounce aluminum can. This Ottawa County preference for the 8-ounce can may stem from a long-standing [[blue law]] held in many Western Michigan cities that prohibit sale of beer and wine on Sundays<ref>http://www.wzzm13.com/news/news_article.aspx?storyid=72652</ref><ref>http://www.wzzm13.com/news/news_article.aspx?storyid=50180</ref>. In response to this blue law, brewers and distributors presented the 8-ounce can as a smaller alternative with the aim at paring back the blue laws for alcohol served in lesser volume.
Budweiser has introduced many can designs with co-branding and sports marketing promotional packaging. Today, most of these promotional programs are represented only in the 16-ounce aluminum bottle container; however, many major league baseball and NFL teams also promote 24-ounce cans marked with team logos.
==Slogans==
[[Image:A bottle of Budweiser.JPG|thumb|left|200px|Texas Budweiser]]
The original Budweiser pledge reads "We guarantee that this beer is brewed especially for our own trade according to the Budweiser process of choicest hops, best barley and rice. This beer is brewed in St. Louis and warranted to keep in any climate. Take notice that all crowns are branded with our trade-mark." The last sentence was altered slightly in the early 1900s to read: "Take notice that all crowns ''bear'' our trade-mark."
It was altered again, albeit briefly, to read as follows: "We guarantee that this beverage is healthful, refreshing, nutritious, free from bacteria, fully matured and aged, will keep in any climate, and fermented in St. Louis. Take note that all crowns bear our 'A' and 'Eagle' trade mark". This pledge was reverted to the second pledge after only a few years.
The current pledge was placed on the bottle some time around the end of the Second World War. It reads: "This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price."
==Beer==
{{Refimprovesect|date=December 2007}}
Budweiser is brewed using [[rice]], [[barley]] malt, water, [[hops]] and [[yeast]]. It is lagered with [[beech]]wood chips in the aging vessel which, according to Budweiser, creates a smoother taste. Rice will produce a "clean finish." Anheuser-Busch was also one of the few breweries during Prohibition that had the resources and wherewithal to convert to "cereal beer" production -- malt beverage made with non-fermentables such as rice and unmalted barley and rye, and able to stay under the 0.5% limit established by the [[Volstead Act]]. Following the repeal of Prohibition in 1933, the major breweries continued to use unmalted cereal grains to provide the full body and mouthfeel of a "real" beer while keeping the alcohol content low. Budweiser and Bud Light are sometimes advertised as [[vegan]] beers, in that their ingredients and conditioning do not use animal by-products. However, few beers contain animal by-products, and some vegans might object to the inclusion of genetically engineered rice.<ref name="gp2" >{{cite web | url= http://www.greenpeace.org/usa/press-center/releases2/greenpeace-exposes-anheuser-bu# | title=Greenpeace Exposes Anheuser Busch's Use of Genetically Engineered Rice in Beer Brewing Process | publisher=Greenpeace | date=2007-10-08 | accessdate=2007-12-26}}</ref>. Recently, however, Budweiser destined for Mexico has been made with organic rice. A-B has yet to extend this offer to any other countries.
While beechwood chips are used in the maturation tank, there is little to no flavor contribution from the wood, mainly because they are boiled in [[sodium bicarbonate]] [baking soda] for seven hours for the very purpose of removing any flavor from the wood. The maturation tanks (A-B call them chip tanks) that Anheuser-Busch utilizes are horizontal and, as such, [[flocculation]] of the yeast occurs much more quickly. Anheuser-Busch refers to this process as a secondary fermentation, with the idea being that the chips give the yeast more surface area to rest on. This is also combined with a [[Bottle conditioned#Krausening|krausening]] procedure that re-introduces wort into the chip tank therefore activating the fermentation process again. By placing chips at the bottom of the tank, the yeast remains in suspension longer, giving it more time to reabsorb and process green beer flavors, such as acetaldehyde and diacetyl, that Anheuser-Busch believes are off-flavors which detract from overall drinkability.
As with most food products, opinions differ regarding its taste. While some drinkers prefer the lightness of beers like Budweiser and consume it as a refreshment or for its inebriating effects,<ref>{{cite web | url=http://beer.themanroom.com/beer-memberrating.php?&id=54 | publisher= themanroom.com | title=Member's forum Rating}}</ref> most beer writers consider it to be bland.<ref>[http://www.beerhunter.com/documents/19133-000776.html Hops to lighten your step] beerhunter.com</ref><ref>[http://www.realbeer.com/news/articles/news-001477.php A Bud by any other name]realbeer.com</ref> The beer is light-bodied with faint sweet notes and negligible bitterness, leading to reviews characterising it as a "...beer of underwhelming blandness".<ref>{{cite book | pages=p.84 | title=The Beer Bible | last=Simpson | first = Willie | publisher = John Fairfax Publications | isbn = 978-1-921190-86-5 | year=2007 | location=Sydney}}</ref>
Baseball broadcaster [[Harry Caray]], who worked for the [[St. Louis Cardinals]] and later the [[Chicago Cubs]], always championed the taste of Budweiser, even after he had been fired by the Busch company, which then owned the Cardinals. He said in interviews (such as a special that was produced by [[WGN-TV]] in the early 1990s) that he touted Bud because he thought it had the best flavor of any American beer.
==Budweiser brands==
In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including:
===Bud===
Available in Europe. See [[Budweiser trademark dispute]].[[Image:Bud and Budvar.jpg||200px|thumb|Bud bottle next to Czech Budweiser in Turkey]]
===Bud Light===
Introduced nationally in 1982 as "Budweiser Light", Bud Light is a 4.2% ABV pale lager with 110 calories.<ref>[http://www.annecollins.com/calories/calories-light-beer.htm Calories in Light Beer]</ref> Since 2001, Bud Light has been the best-selling beer in the United States.
===Budweiser Select===
Budweiser Select, or Bud Select, is a 4.3% ABV pale lager that contains 99 calories and 3.1 grams of carbohydrates.<ref>[http://www.abwholesaler.com/champagnebeverage/Products/BudSelect Budweiser Select]</ref> Anheuser-Busch has taken an intensive approach to the promotion of Budweiser Select. They have recently hired New York rapper [[Jay-Z]] as a spokesman for the brand. It is also featured alongside Budweiser and Bud Light in most of the family advertisements and point-of-sale material. It is advertised under the tag lines "Step up to Select" and "The Real Deal".
[[Image:Budweiser Select.jpg||150px|thumb|left|A bottle of Budweiser Select]]
===Bud Ice===
Introduced in 1994 as "Ice by Budweiser," it is more alcoholic (5.5%<ref>[http://www.realbeer.com/edu/health/calories.php Realbeer.com: Beer Alcohol Content]</ref>) than Budweiser. The height of its popularity came in the mid-90's alongside an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer while singing his signature song of "Dooby-dooby-doo."
===Bud Ice Light===
Introduced in 1994, Bud Ice Light contains less alcohol than Bud Light (4.1% ABV) and has the lowest carbohydrate count of any ice beer.
===Budweiser Brew Masters' Private Reserve===
Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a Budweiser brewmaster holiday tradition of collecting the richest part of the brew as it is tapped to the brew kettles to toast the holiday season."<ref>[http://www.anheuser-busch.com/press_room/2006/limited_edition_103006.html]</ref> At 8.5 [[Alcohol by volume| ABV]], every year they release a different style. 2007's edition is a [[Bock#Doppelbock|doppelbock]].
===Bud Dry===
Bud Dry was introduced nationally in the U.S. in April 1990<ref>[http://www.findarticles.com/p/articles/mi_m3469/is_n15_v41/ai_9095571 Bud Dry is rolled out nationally - beer | Modern Brewery Age | Find Articles at BNET.com]</ref> with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity.
However, with the introduction of Bud Ice in 1994, Bud Dry was bumped from the top three beers in terms of marketing. It has declined in mainstream popularity and no longer receives commercial attention. Bud Dry is now rarely seen in stores and bars where it was once well-known.
===Bud Silver===
An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contains 4.1% alcohol by volume.
===Bud Extra===
A beer with [[caffeine]], [[ginseng]], [[guarana]] and [[alcohol]]. It contains 6.6% [[alcohol by volume| ABV]] as indicated on the label. It's being marketed as a caffeinated malt beverage. On June 26, 2008, Anheuser-Busch announced that it would remove the [[caffeine]] and [[guarana]] from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.
===Budweiser/Bud Light Chelada===
A blend of Budweiser and [[Clamato]] or Bud Light and Clamato Juice. This beverage became available nationally in late 2007 due to overwhelming popularity during test marketing.
===Budweiser American Ale===
National rollout in October 2008.
===Budweiser NA===
Non-alcoholic version of Budweiser developed for the Middle Eastern market. Also available in Green Apple and Tropical Fruits versions.
===Bud Light Lime===
A twist on the classic Bud Light, this most recent offering in the line advertises premium light beer with "100% lime flavor". It remains a light beer, but with a hint of lime. It is 4.2% ABV with 116 calories.
==Budweiser in the news==
*[[Greenpeace]] has shown Anheuser-Busch's use of [[genetically modified]] rice in beer brewing process. October 08, 2007.<ref>[http://www.greenpeace.org/usa/press-center/releases2/greenpeace-exposes-anheuser-bu#]</ref>
*A-B Inc. has recently joined with Budvar to be the sole distributor of Budweiser Budvar throughout the U.S.<ref>http://www.anheuser-busch.com/press%5Froom/czechalliance%5F010807.html</ref> This, however, does not negate the ongoing lawsuits between the companies.{{Fact|date=April 2007}}
*During the 2006 World Cup, approximately 1000 Dutch soccer fans were forced to remove their [[leeuwenhosen]] in order to gain access to the stadium. The pants had the name of a competing beer ([[Bavaria Brewery (Netherlands)|Bavaria]]) printed on them. FIFA made the decision in order to secure the right of Budweiser, the official sponsor, to advertise exclusively and to prevent [[ambush marketing]] by non-sponsors.<ref>[http://football.guardian.co.uk/worldcup2006/story/0,,1800885,00.html The new World Cup rule: take off your trousers, they're offending our sponsor | World Cup 2006 | Guardian Unlimited Football<!-- Bot generated title -->]</ref>
*Anheuser Busch on [[May 7]], [[2006]] joined with [http://www.vitafoodproducts.com/category.asp_Q_brandID_E_11/ Vita Food Products] to produce a line of barbecue, wing and basting sauces.<ref>[Media:http://www.mywire.com/pubs/PRNewswire/2006/05/08/1541468?extID=10051] </ref>
==See also==
*[[Budweiser Frogs]]
*[[Whassup?]] - A popular advertising campaign by Budweiser used from 2000 to 2002.
*[[Budweiser trademark dispute]] between Anheuser Busch and breweries from Budweis in the Czech republic.
==References==
{{reflist|2}}
==External links==
{{Commonscat}}
{{portal|Beer}}
* [http://www.budweiser.com/ Budweiser official website]
* [http://www.mind-advertising.com/us/budweiser_advertising_1.htm Collection of TV ads for Budweiser including Wassup, Clydesdales and Frogs/Louie the lizard]
* [http://www.budbelgium.com/ Belgian official Budweiser website]
{{Anheuser-Busch Companies}}
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[[Category:Anheuser-Busch beer brands]]
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[[Category:Brewing in Greater St. Louis]]
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