Burt's Bees
2514679
225393886
2008-07-13T13:14:22Z
Rjwilmsi
203434
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{{Cleanup|date=November 2006}}
{{Infobox Company
| company_name = Burt's Bees
| company_logo = [[Image:burts-bees-logo.png|244px|Burt's Bees logo]]
| company_type = Part of [[Clorox]]
<ref name="Our History">{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?contentPageId=27&catalogId=10051&storeId=10001&langId=-1
| title=Our History - Burt's Bees
| accessdate=2007-09-20}}
</ref>
| foundation = 1984
<ref name="Burt's Bees site">{{cite web
| url=http://www.burtsbees.com/
| title=Burt's Bees
| accessdate=2007-09-20}}
</ref>
| founder = [[Roxanne Quimby]]<br> [[Burt Shavitz]]<ref name="Our History"/>
| location_city = {{flagicon|USA}} [[Durham, North Carolina|Durham]], [[North Carolina]]
<ref>{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/UtilityView?contentPageId=76&catalogId=10051&storeId=10001&langId=-1
| title=Company FAQs - Burt's Bees
| accessdate=2007-09-20 }}
</ref>
| location_country = [[USA]]
| key_people = [[John Replogle]] - President, CEO
<ref>{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?storeId=10001&catalogId=10051&langId=-1&contentPageId=30
| title=Burt's Bees President & CEO - John Replogle
| accessdate=2007-09-20}}
</ref>
| area_served = US, UK, Ireland, Canada, Hong Kong, Taiwan<ref name="Our History"/>
| industry = consumer products
| products = natural [[personal care]] products
| sales $250 million (2006)<ref name="Our History"/>
| num_employees = 420 (2005)
<ref>{{cite news
| first=Amanda
| last=Jones
| coauthors=
| title=Burt's Bees leases more space, plans to add 50 jobs
| date=[[2005-02-10]]
| publisher=[[American City Business Journals, Inc]]
| url =http://www.bizjournals.com/triangle/stories/2005/02/07/daily31.html
| work =Triangle Business Journal
| pages =
| accessdate = 2007-09-20
| language = }}
</ref>
| company_slogan = Earth Friendly Natural Personal Care for The Greater Good
| homepage =[http://www.burtsbees.com/ www.burtsbees.com]
}}
'''Burt's Bees''' is an American [[personal care]] products company that describes itself as an "[[environmentally friendly|Earth friendly]], Natural Personal Care Company."<ref name="Our Mission and Vision">{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?contentPageId=22&catalogId=10051&storeId=10001&langId=-1
| title=Our Mission and Vision - Burt's Bees
| accessdate=2007-09-21}}
</ref>
making products for personal care, health, beauty, and personal [[hygiene]]. As of 2007, they manufactured over 150 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies<ref name="Our History"/> distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across the [[US]], [[UK]], [[Ireland]], [[Canada]], [[Hong Kong]], and [[Taiwan]] from their headquarters in [[Durham, NC]].<ref name="Our Products">{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?catalogId=10051&storeId=10001&langId=-1
| title=Our Products
| accessdate=2007-09-20}}
</ref><ref name="Our History"/>
Burt's Bees manufactures their products with natural ingredients<ref>{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?storeId=10001&catalogId=10051&langId=-1&contentPageId=52
| title=Natural Ingredients vs. Non-Natural Ingredients
| accessdate=2007-09-21}}
</ref> using minimal processing such as distillation/condensation, extraction/steamed distillation/pressure cooking and hydrolysis to maintain the purity of those ingredients.<ref name="Natural Processes">{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?storeId=10001&catalogId=10051&langId=-1&contentPageId=136
| title=Natural Processes vs. Non-Natural Processes
| accessdate=2007-09-21}}
</ref> In addition, every product has a "natural bar" which gives a percentage of natural ingredients in that product, often with detailed ingredient descriptions.<ref>{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?storeId=10001&catalogId=10051&langId=-1&contentPageId=54
| title=Setting the Natural Standard - Burt's Bees
| accessdate=2007-09-20}}
</ref>
Burt's Bees operates under a business model referred to as "The Greater Good," which outlines that all company practices must be socially responsible. To reflect this philosophy, Burt's Bees uses all natural ingredients,<ref name="Our Values">{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?contentPageId=49&catalogId=10051&storeId=10001&langId=-1
| title=Helping Ensure The Greater Good for All
| accessdate=2007-09-21}}
</ref> engages in environmentally friendly business practices,<ref name="Environment and Sustainability">{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?contentPageId=62&catalogId=10051&storeId=10001&langId=-1
| title=Environmental/Sustainability
| accessdate=2007-09-21}}
</ref> and extends its humanitarian efforts to the community at large.<ref name="Humanitarian">{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?contentPageId=58&catalogId=10051&storeId=10001&langId=-1
| title=Humanitarian/Social Responsibility
| accessdate=2007-09-21}}
</ref>
Originating in [[Maine]] in the 1980s, the business began when co-founder, Roxanne Quimby started making candles from Burt Shavitz's leftover beeswax. <ref> {{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?contentPageId=27&storeId=10001&catalogId=10051&langId=-1 </ref>
Their attention to quality brought success and eventually led to the bottling and selling of [[honey]],a practice that slowly diminished as the company evolved as a [[corporation]].{{Fact|date=October 2007}} Eventually, other products using honey and [[beeswax]], including edible spreads and furniture polish, were sold, before moving into the personal care line.{{Fact|date=October 2007}}
In late October 2007, the [[Clorox Company]] announced that they would purchase Burt's Bees.<ref name=FORBESCLOROX>Farrell, Andrew. ''[http://www.forbes.com/2007/10/31/clorox-burts-bees-markets-equity-cx_af_1031markets15.html Clorox To Buy Burt's Bees]'' from [[Forbes]] website. (October 21, 2007)</ref>
==Products==
[[Image:Burtsbees.jpg|thumb|right|250px|Burt's Bees Beeswax [[Lip Balm]]]]
All products listed below were from the Burt's Bees product page.<ref name="Our Products"/>
* face care ([[cleanser]]s, [[exfoliation (cosmetology)|exfoliants]], [[toner (skin care)|toners]], [[moisturizer]]s, skin treatments, eye creams)
* lip care ([[lip balm]]s, [[lip gloss]]es, lip shimmers)
* body care (body washes, [[soap]]s, moisturizers, bath oils)
* hand care (hand soaps, hand moisturizers)
* foot care (foot creams, [[lotion]]s, [[pumice]] stones)
* hair care ([[shampoo]]s, [[Hair conditioner|conditioners]], hair treatments)
* baby care (baby washes and soaps, [[diaper]] care, moisturizers)
* pregnant mother care (belly moisturizer, leg and foot cream, baby oil)
* men's grooming care (body washes, soaps, shaving materials, moisturizers, [[cologne]])
* sun and outdoors care ([[sunscreen]]s, lip balms, body washes, soaps, moisturizers, skin protection, skin irritation products)
==Distribution==
Burt's Bees products come in regular and ''sample'' sizes which are available in natural and specialty food markets (e.g. [[Trader Joe's]] & [[Whole Foods Market]]). In 2005, the traditional [[pharmacy]] chains, [[CVS pharmacy|CVS]] and [[Walgreens]], began selling the products. They are also sold at [[Target Corporation|Target]] and [[Books-A-Million]] outlets.
In Canada, Burt's Bees products are available in:
[[Pharma Plus]] and [[Loblaws]].
==Timeline==
===1984===
Burt's Bees originated in [[Maine]] as a [[history of candle making|candle making]] partnership between [[Roxanne Quimby]] and [[Burt Shavitz]] in 1984. Shavitz had a [[honey]] business which provided the excess [[beeswax]] needed for the candles and Quimby's focus on maintaining high quality helped to grow their business from an initial $200 at the [[Dover-Foxcroft Junior High School]] craft fair to $20,000 by the end of their first year. Their first headquarters was an abandoned one-room schoolhouse rented out from a friend for $150 a year.<ref name="The Burt's Bees Story">
{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?contentPageId=121&catalogId=10051&storeId=10001&langId=-1
| title=The Burt's Bees Story
| accessdate=2007-09-20}}
</ref>
===1989===
Burt's Bees increased production after a [[New York]] boutique, Zona, ordered hundreds of their beeswax candles. Forty additional employees were hired and an abandoned bowling alley became their new manufacturing location. During this time, Quimby found a 19th century book of home-made personal care recipes and Burt's Bees entered into the personal care products industry.<ref name="The Burt's Bees Story"/>
===1991===
Burt's Bees became [[Incorporation (business)|incorporated]] and had a product offering including candles, natural [[soap]]s, [[perfume]]s, and eventually lip balm, which became their best-selling product.<ref name="Our History"/>
===1993===
Quimby bought out Shavitz's shares in the company. Increasing demand and product offerings necessitated a move from Maine headquarters to [[North Carolina]] where other personal care product manufacturers were also situated. Burt's Bees changed its focus to exclusively personal care products.<ref name="Our History"/>
===1994===
The new manufacturing location was in an {{convert|18000|sqft|m2|sing=on}} former garment factory in [[Creedmoor, North Carolina|Creedmoor]], North Carolina. Automated machines, such as a former cafeteria mixer from [[Duke University]], were introduced to increase production, although Burt's Bees continued to focus on the "home-made" product theme. [[Chapel Hill, North Carolina|Chapel Hill]] was the site of the first Burt's Bees retail store which offered 50 natural personal care products. Distribution and demand of products had also reached the Japanese market.<ref name="Our History"/>
===1998===
Burt's Bees was offering over 100 natural personal care products in 4,000 locations with sales in excess of $8 million dollars. Distribution had reached higher-end national retailers such as [[Whole Foods Market]] and [[Cracker Barrel]]. New product offerings branched into travel-sized skin care and hair care products.<ref name="Our History"/>
===1999===
Again, with increasing demand and an increase product offering including sugar and milk-based body lotions and bath products, Burt's Bees relocated to [[Durham, North Carolina|Durham]] amongst many other high-tech companies and enterprises in the [[The Triangle (North Carolina)|Research Triangle]] area of North Carolina. An eCommerce website was launched allowing distribution in a much larger, nationwide scale.<ref name="Our History"/>
===2002-2003===
Burt's Bees launched its first [[toothpaste]], first [[shampoo]], and successful [[Baby Bee]] product line of infant personal care products. The founder, Roxanne Quimby, also used company-earned profits to preserve {{convert|185000|acre|km2}} of forest land in Maine, marking the beginning of a relationship with [[The Nature Conservancy]], an international organization engaged in [[environmental protection]] and [[Habitat conservation|conservation]].<ref name="Our History"/>
===2004===
Private equity firm, [[AEA Investors]], purchased 80% of Burt's Bees with co-founder, Roxanne Quimby, retaining a 20% share and a seat on the board.
<ref>{{cite news
| first=Natasha
| last=Singer
| title=It's Not Just Honey
| date=[[2007-05-16]]
| publisher=The New York Times
| url =http://www.nytimes.com/2007/05/16/business/smallbusiness/16burts.html?ei=5124&en=7ad06b410678a2d4&ex=1338350400&adxnnl=1&partner=permalink&exprod=permalink&adxnnlx=1190326677-N8EI6hYZkhMucAaC3nQb7A
| accessdate = 2007-09-20}}
</ref>
===2005===
[[Michael Indursky]], a former [[Garnier]] and [[Unilever]] executive joined Burt's Bees in July to head Burt's Bees marketing and public relations group.<ref>{{cite web
| url=http://www.burtsbees.com/webapp/wcs/stores/servlet/ContentView?storeId=10001&catalogId=10051&langId=-1&contentPageId=32
| title=Mike Indursky - Chief Marketing and Strategic Officer
| accessdate=2007-09-20}}
</ref>
===2006===
[[John Replogle]], a former general manager of [[Unilever]]'s skin care division, became the Chief Executive Officer and President, effective from January 19, 2006. Prior to joining Unilever, Replogle served as President of Guinness Bass Import Company, Managing Director of Guinness Great Britain and had several roles in Marketing, Sales and Strategy with Diageo.<ref>{{cite web
| url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-19-2006/0004264128&EDATE=
| title=Burt's Bees Names John Replogle as CEO and President
| accessdate=2007-09-21}}
</ref>
===2007===
Burt's Bees currently offers over 150 natural personal care products in 30,000 retail locations and sales in excess of $250 million (2006)<ref name="Our History"/> with satellite offices across the [[United States]], [[UK]], [[Ireland]], [[Canada]], [[Hong Kong]], and [[Taiwan]].<ref name="Our History"/>
On [[October 31]], [[2007]], the [[Clorox|Clorox Company]] announced that it will acquire Burt's Bees for the reported sum of $925,000,000 USD.<ref name=FORBESCLOROX/> The company subsequently released a statement to their customers.<ref name=BURTCLORSTATE>[http://www.burtsbees.com/webapp/wcs/stores/servlet/UtilityView?contentPageId=590&storeId=10001&catalogId=10051&langId=-1 ''A Letter to Our Loyal Customers''] at the Burt's Bees official website</ref>
==References==
{{reflist|2}}
==External links==
*[http://www.burtsbees.com/ Burt's Bees official website]
{{Cosmetics}}
[[Category:Skin care]]
[[Category:Cosmetics companies]]
[[Category:Personal hygiene products]]
[[Category:Bee products]]
[[Category:Dermatological preparations]]