Café Coffee Day
3517277
223704896
2008-07-05T10:33:14Z
122.171.6.107
{{Infobox_Company
| company_name = Café Coffee Day
| company_logo = [[Image:CoffeeDayLogo.jpg|150px|center|Coffee Day logo]]
| company_type = [[Public company|Public]]
| company_slogan =
| foundation = 1996
| location = [[Chikkamagaluru]], [[Karnataka]]
| key_people = V. G. Siddhartha Hegde, Founder and Director<ref name="journey">{{cite web|url=http://www.cafecoffeeday.com/careers.htm|title= From bean to the cuppa that you enjoy!
|work=Official website of Cafe Coffee day|publisher=Cafe Coffee day|accessdate=2008-03-06}}</ref>
| num_employees = 5000
| industry = [[Restaurant]]s
| products = Coffee
| revenue = 45mn
| homepage = [http://www.cafecoffeeday.com/ CafeCoffeeDay.com]
| }}
[[Image:Cafe coffee day.jpg|thumb|250px|A cafe opposite [[Don Bosco High School]], [[Matunga]]]]
'''Café Coffee Day''' is a chain of [[Coffeehouse|coffee shop]]s in [[India]] having it's head quarters in [[Chikkamagaluru]], [[Karnataka]].<ref name="roots">{{cite web|url=http://www.cafecoffeeday.com/aboutus.htm|title= Company background
|work=Official website of Cafe Coffee day|publisher=Cafe Coffee day|accessdate=2008-03-06}}</ref> A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on [[Brigade Road, Bangalore|Brigade Road]] in [[Bangalore]], and today has the largest cafe retail chain in India - with '''650 cafes in 110 cities'''.
Headquartered in Bangalore, a majority of its cafes are also located in Bangalore. The cafe chain has had much success riding, and to some extent creating, the cafe culture wave that swept across [[metropolitan area|metropolitan]] India following strong economic growth resulting in an increase in youth [[purchasing power|spending power]]. It has even tied up with [[WorldSpace]] and [[Microsense]] to enable its cafes with [[satellite radio]] and [[Wi-Fi]], respectively. Its first Wi-Fi cafe was opened on [[Lavelle Road]], [[Bangalore]].
Cafe Coffee Day sources coffee from 10000 acres (40 km²) of coffee [[Estate (land)|estate]]s, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters, with clients across the [[USA]],Middle East [[Europe]] and [[Japan]].
With its roots in [[Chickmagalur]], the home of some of the best Indian coffees, Coffee Day has its business spanning the entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh 'n' Ground (which owns 450 [[coffee bean]] and powder retail outlets), Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns 9000 [[vending machine]]s), Coffee Day Exports and Coffee Day Perfect ([[FMCG]] Packaged Coffee) division. It is entering the European market by opening two Caffes at Austrial as well, making forays into [[Pakistan]],and [[Germany]] to set up cafes abroad.
The strategy CCD has adapted is to place a cafe in every possible location where some business can be generated. So in Bangalore, in the main shopping district, there are 6 outlets in a 2 km radius and over all 120 cafes in Bangalore alone.
Another model which CCD has adapted is to be present in educational institutions and Corporate campuses either in the form of detailed Cafes or its economical model of CCD express.
These innovative strategies have ensured that the competition is at bay and ensured CCD's dominance in the Indian market though many of its outlets are incurring losses.
Cafe Coffee Day Competitors include but are not limited to
* Barista
* Cafe Mocha
==Logo==
'''The logo colors signify:<br />
Red Square= Leadership, passion<br />
White Swirl = Purity of purpose, invigorating properties of coffee<br />
Green Stroke = 125 years of coffee growing heritage of this vertically integrated Group <br />
The font used for “Café” is called SLURRY. The font looks as though the letters have congealed(coagulated) out of a liquid.'''
== Footnotes ==
{{reflist}}
==External links==
* [http://www.cafecoffeeday.com Official Website]
* [http://www.sequoiacap.com/company/cafe-coffee-day/ Sequoia Capital provides venture capital for Cafe Coffee Day]
* [http://147.208.132.198/news/181_1837047,00020008.htm Cafe Coffee Day eyes Austria, Germany]
* [http://www.digitalmediaasia.com/default.asp?ArticleID=12361 WorldSpace ties up with India's Cafe Coffee Day]
* [http://www.microsenseindia.com/networking/News.htm Cafe Coffee Day in ‘wi-fi' tie-up with Microsense]
* [http://www.hinduonnet.com/2003/03/30/stories/2003033000371300.htm India's first wireless cyber cafe opened]
{{Retail-stub}}
{{India-company-stub}}
[[Category:Coffee houses]]
[[Category:Retail companies of India]]