Captain Morgan 1615598 224887987 2008-07-10T21:18:16Z Bogey97 2416136 Reverted 1 edit by [[Special:Contributions/216.162.84.133|216.162.84.133]] identified as [[WP:VAND|vandalism]] to last revision by [[User:RichardBond|RichardBond]]. ([[WP:TW|TW]]) {{Infobox Beverage |name= Captain Morgan |image= [[Image:Captainlogo 2005.PNG|150px]] |type= [[Rum]] |manufacturer= [[Diageo]] |origin= {{Flagicon|United States}} [[United States]] |introduced= 1944 |discontinued= |proof= 70 (Original) |related= [[List of rum producers]] }} '''Captain Morgan''' is a brand of [[rum]] produced by [[Diageo]]. It is named after the 17th-century Caribbean [[privateer]] from [[Wales]], [[Henry Morgan|Sir Henry Morgan]]. Captain Morgan's slogan is "Got a little Captain in You?" == History == In 1944, the [[Seagram]] Company started producing rum under the name Captain Morgan Rum Company. Seagram CEO [[Samuel Bronfman]] purchased a [[distillery]] named Long Pond from the [[Jamaica]]n government. Among the buyers of raw rum from the Long Pond distillery was a [[Kingston, Jamaica|Kingston]] pharmacy named Levy Brothers. The Levy family had been purchasing raw rum, adding medicinal herbs and spices, aging, and bottling it. Bronfman liked the rum product and bought the rights to it. In the 1950s the [[United States]] federal government and the government of [[Puerto Rico]] created a number of economic incentives to create jobs in Puerto Rico. Taxes on rum entering the United States produced in Puerto Rico were less than from other countries outside the United States. At this time both Seagram's and the [[Bacardi]] family built large new plants near [[San Juan, Puerto Rico|San Juan]]. The rum distillery was sold by [[Seagrams]] to the Serralles Group a Puerto Rican concern who also produced rum under other labels including [[Don Q]]. The rum brand was sold by Seagrams to [[Diageo]]. Diageo has made an announcement on June 24 2008 that they intend to construct and operate a new rum distillery on [[St. Croix, Virgin Islands]] beginning in 2010 and to source from it beginning at the end of their current supply contract in 2012. [[Image:Captain Morgan, 2007.jpg|right|thumb|An actor portraying Captain Morgan at the 2007 [[Scream Awards]]. The event was sponsored by Diageo.]] In [[1984]], ''Captain Morgan Original Spiced rum'' was introduced to the United States.<ref>{{cite web|url=http://www.diageo.com/en-row/AboutDiageo/OurHistory/ |accessdate=2007-04-13|title=Diageo Company History}}</ref> Captain Morgan is, by volume, the third largest brand of spirits in the United States, and the seventh largest world-wide. [[As of 2005|In 2005]], 6.5 million 9-liter cases were sold. Most Captain Morgan rum is sold in the [[United States]], [[Canada]], the [[United Kingdom]], [[South Africa]], and in continental [[Europe]].<ref>"Captain Morgan." ''Diageo.'' August 2, 2007 <http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/></ref> == Distillation process == Captain Morgan's Rum is [[distillation|distilled]] from [[sugar cane]]. The combination of the type of [[yeast]]s employed for [[Fermentation (food)|fermentation]], distillation method, aging conditions, and blending determines the characteristic flavor of rum. Made with [[molasses]], water, [[Mashing|mash]] and yeast, ''Captain Morgan Original Spiced rum'' is distilled in a continuous still. Once distilled, the clear spirit is aged in oak barrels for up to a year, adding a golden color and character to the rum before the flavors and spices are added. The brand’s taste is achieved through a proprietary recipe, which is blended into the rum mixture at the final stages of production, making use of spices indigenous to the [[Caribbean Islands]]. == Varieties == * '''Black Label''' - A dark rum from [[Jamaica]]. [[Alcoholic proof|80 proof]] * '''Original Spiced''' - Mellow aged and enhanced with fruit flavors, spices, and a hint of vanilla. [[Alcoholic proof|70 proof]] * '''Parrot Bay''' - White rum with varieties including coconut, mango, pineapple, and passion fruit. [[Alcoholic proof|42 proof]] (formerly 48) * '''Private Stock''' - Rich, dark and full-bodied, blends hints of island spices with a smooth texture. [[Alcoholic proof|80 proof]] * '''Silver Spiced''' - Aged in oak barrels for over a year, with a smooth taste and a well-rounded, vanilla character. [[Alcoholic proof|70 proof]] * '''Tattoo''' - An extra-dark rum with fruit flavors described as berry or citrus, introduced to compete with [[Jägermeister]] for marketshare. [[Alcoholic proof|70 proof]] ==External links== * [http://www.captainmorgan.com ''Captain Morgan'' official website] * [http://www.boozebasher.com/2008-01-28/rum/liquor-review-captain-morgan-private-stock BoozeBasher review of Captain Morgan Private Stock] * [http://www.boozebasher.com/2008-01-16/rum/liquor-review-captain-morgan-tattoo/ BoozeBasher review of Captain Morgan Tattoo] ==See also== *[[Rum]] *[[Flavored liquor]] ==References== <div class='references-small'> <references/> </div> [[Category:Rums produced in Puerto Rico]] [[Category:Diageo brands]] [[Category:Rums]] [[de:Captain Morgan]] [[no:Captain Morgan]] [[pt:Captain Morgan]] [[sv:Captain Morgan]] [[it:Captain Morgan]]