Coca-Cola Zero
1691345
225625867
2008-07-14T16:51:17Z
12.11.157.254
[[WP:UNDO|Undid]] revision 225615116 by [[Special:Contributions/Frap|Frap]] ([[User talk:Frap|talk]])
{{Infobox Beverage
|name=Coke Zero
|image= [[Image:Coca Cola Zero 02.jpg|150px]]
|type=[[Diet soda|Diet]] [[Cola]]
|manufacturer=[[The Coca-Cola Company]]
|origin={{USA}}
|introduced=2005
|related= [[Coca-Cola]], [[Coca-Cola Cherry]], [[Tab (soft drink)|Tab]], [[Coca-Cola C2]], [[Diet Coke]] and [[Pepsi One]]
|variants=Coca-Cola Cherry Zero <br> Coca-Cola Vanilla Zero
}}
'''Coca-Cola Zero''' or '''Coke Zero''' is a product of the [[Coca-Cola Company]]. It is a sugar-free variation of [[Coca-Cola]]. It is marketed as having zero [[sugar]],<ref>[http://www.cokecce.co.uk/cce/news_art.jsp?aid=267 'Coca-Cola' Zero Has Landed], news article from [[Coca-Cola Enterprises]]. [[July 4]], [[2006]]. Retrieved on [[September 24]], [[2006]].</ref> except in United States and Canada, where it is marketed as having zero calories <ref>[http://www2.coca-cola.com/presscenter/nr_20050321_americas_cocacola_zero.html Press release from Coca-Cola], [[March 21]], [[2005]]. Retrieved on [[September 24]], [[2006]].</ref>
Coke Zero, unlike the sugar-free [[Diet Coke]], is formulated to taste like [[Coca-Cola]].
==Ingredients==
Coke Zero's stated ingredients vary in different markets:
<br clear="all">
{| class="wikitable"
|-
! Ingredient Name
! valign="top"|[[Australia]]; <br />[[New Zealand]]
! valign="top"|[[United States]]; <br />[[Canada]]
! valign="top"|[[Greece]]
! valign="top"|[[Latvia]]; <br />[[Germany]]; <br />[[Lithuania]]; <br />[[Estonia]]; <br />[[Poland]]
! valign="top"|[[Spain]]
! valign="top"|[[United Kingdom]]; <br /> [[Republic of Ireland|Ireland]]
! valign="top"|[[Norway]]; <br />[[Finland]]; <br />[[Denmark]]; <br />[[Sweden]]
! valign="top"|[[Belgium]]; <br />[[Netherlands]]
! valign="top"|[[Ecuador]]; <br />[[Bolivia]]; <br />[[Brazil]]
! valign="top"|[[France]]
! valign="top"|[[Mexico]]; <br />[[Chile]]; <br />[[Argentina]]<ref>In Mexico, Argentina and Chile, Coca-Cola Zero was reformulated in February 2008, being sweetened only with aspartame and Acesulfame potassium (see [http://www.eluniversal.com.mx/finanzas/62733.html Cambia Coca-Cola el sabor de la Zero]) after a controversy created by '' [[El Universal (Mexico City)|El Universal]]'' in August 2007, mentioning the possible risks of consuming [[cyclamate]], one of its previous sweeteners. See [http://www.eluniversal.com.mx/articulos/42309.html Contiene Coca Zero sustancia cancerigena]).</ref>
! valign="top"|[[Hong Kong]]
! valign="top"|[[Taiwan]]
|-
| [[Carbonated water]]
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
|-
| [[Color]]
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d">E150d is an acid-proof [[caramel coloring]]</ref>
| Caramel
| Caramel
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| Caramel
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| [[Sulphite ammonia caramel|E150d]]<ref name="e150d"/>
| Caramel
|-
| [[Acesulfame potassium]]
| Yes
| Yes
| Yes
| Yes
| As E-950
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| As E-950
| Yes
|-
| [[Aspartame]]
| Yes
| Yes<ref name="phenyl">The Argentinian, Australian, Belgian, Brazilian, Canadian, Chilean, Danish, Dutch, Finnish, French, German, Greek, Hong Kong, Mexican, Norwegian, Spanish, Swedish, Taiwan, UK and US Coca-Cola Zero Ingredient labels mark that the soda water contains a [[Phenylalanine]] source. This is from [[Aspartame]].</ref>
| Yes<ref name="phenyl"/>
| Yes
| As E-951
| Yes<ref name="phenyl"/>
| Yes<ref name="phenyl"/>
| Yes<ref name="phenyl"/>
| Yes<ref name="phenyl"/>
| Yes<ref name="phenyl"/>
| Yes<ref name="phenyl"/>
| As E-951
| Yes
|-
| [[Caffeine]]<ref>It is a caffeinated beverage with 34.5 mg of caffeine per 12 US fluid ounces (9.7mg/100 ml), roughly the same as original Coca-Cola (which has 34 mg of caffeine); see [http://www.erowid.org/chemicals/caffeine/caffeine_info1.shtml Content in Beverages] from the "Erowid.org Caffeine Vault"</ref>
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
|-
| [[Phosphoric acid]]
| Yes
| Yes
| Yes
| Yes
| As E-338
| Yes
| As E-338
| As E-338
| As E-338
| Yes
| Yes
| As E-338
| Yes
|-
| [[Potassium benzoate]]
|
| Yes
|
|
|
|
|
|
|
|
|
|
|
|-
| [[Potassium citrate]]
|
| Yes
|
|
|
|
|
|
|
|
|
|
|
|-
| [[Sodium benzoate]]
| Yes
|
| Yes
|
| As E-211
|
| As E-211
|
| Yes
|
| Yes
| As E-211
| Yes
|-
| [[Sodium citrate]]
| Yes
|
| Yes
| Yes
| As E-331
| As E-331
| As E-331
| As E-331
| As E-331
| Yes
| Yes
| As E-331
| Yes
|-
| [[Cyclamate|Sodium cyclamate]]
|
|
| Yes
| Yes
| As E-952
|
|
|
| Yes
|
|
| No
|
|-
| [[Flavor]]
| Yes
| Natural flavors
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
|-
| [[Calories]] per 100 ml (3.4 US fl. oz.)<ref>Coca-Cola Zero in fact has a negligible caloric value. Depending on the country in which it is made, it has about 0.8 to 2.1 KJ (0.2 to 0.5 Kcal) per 100 mL (3.4 US [[Fluid ounce|fl. oz.]]). Compare nutrition information from [http://www2.coca-cola.com/mail/goodanswer/soft_drink_nutrition.pdf Coca-Cola USA] and [http://citizenship.coca-cola.co.uk/active_lifestyle/nutrition.asp?brand=cocacola Coca-Cola Great Britain]</ref>
| 0.3 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
| 0 kcal
|}
==Flavored variants==
Coca-Cola Cherry Zero is a [[cherry]]-flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut. The official debut of Coca-Cola Cherry Zero occurred on [[February 7]], [[2007]], at [[New York City]]'s [[Fashion Week]].<ref>[http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003538680 "Cherry Coke Gets Fresh Jay-Z graciel Remix"], Kenneth Hein, BrandWeek, [[January 29]], [[2007]]</ref>
Coca-Cola introduced a [[vanilla]]-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original [[Coca-Cola Vanilla]] in May 2007.<ref>[http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=0C3CA1C9-BF44-49DF-B831-4F455816E3AC Vanilla Coke is Back!], [[Business Wire]], [[May 25]], [[2007]] </ref>
Coca-Cola has not stated if or when the expansion of the flavored variations of Zero the rest of the world might occur.
==Distribution==
[[Image:Gibraltar Without The Levante.jpg|thumb|400px|"''Gibraltar without the [[Viento de Levante|Levante]]''", a Coca-Cola Zero advert adapted to for [[Gibraltar]].]]
[[Image:CokeZeroUKLabel.jpg|thumb|200px|Original Coca-Cola Zero logo in the UK. Same logo as the US introduced early 2008]]
[[Image:Black and white Coke Zero.jpg|thumb|right|200px|U.S. Coke Zero bottle with black background, next to older white one, in March 2007.]]
Coke Zero is currently sold in:
*[[Argentina]] (since January 2007)
*[[Australia]] (since [[January 8]], [[2006]]<ref>{{cite web | url=http://www.smh.com.au/news/Business/CocaCola-Amatil-records-sweet-result/2006/05/03/1146335787382.html | title = Coca-Cola Amatil records sweet result | accessdate=2007-02-08}}</ref>)
*[[Austria]] (since February/March 2007)
*[[Belgium]] (since August 2006)
*[[Bolivia]] (since January 2007)
*[[Bosnia and Herzegovina]]{{Fact|date=July 2008}}
*[[Brazil]] (since [[January 15]], [[2007]]<ref>{{cite web | url=http://www.ovendedorprofissional.com.br/producao/WebForms/wfrNoticiaDetalhe.aspx?IdNoticia=584 | title = Companhia lança Coca-Cola Zero no Brasil | accessdate=2007-01-16}}</ref>)
*[[Bulgaria]]
*[[Canada]]
*[[Chile]] (since April 2007)
*[[China]] (since January 2008)
*[[Colombia]] (since February 2008)
*[[Croatia]] (since February 2007)
*[[Cyprus]] (since August 2007)
*[[Czech Republic]] (since January 2008)
*[[Denmark]] (since January 2007)
*[[Dominican Republic]] (since April 2008)
*[[Ecuador]] (since September 2007)
*[[Egypt]] (since July 2007)
*[[El Salvador]] (since November 2007)
*[[Estonia]] (since March 2008)
*[[Faroe Islands]] (since January 2007)
*[[Finland]] (since November 2006)
*[[France]] (since January 2007)
*[[Germany]] (since July 2006)
*[[Gibraltar]]
*[[Greece]] (since January 2007)
*[[Honduras]]
*[[Hong Kong]] (since March 2007)
*[[Hungary]] (since April 4, 2008)
*[[Iceland]] (since March 2007)
*[[Indonesia]] (since February 2008)
*[[Ireland]]
*[[Israel]] (since March 2008)
*[[Italy]]
*[[Japan]] (since [[June 4]], [[2007]])
*[[Lithuania]] (since March 2008)
*[[Latvia]] (since March 2008)
*[[Luxembourg]]
*[[Malta]]
*[[Mexico]] (since [[January 26]], [[2007]]; relaunched February 2008)
*[[Morocco]]
*[[New Zealand]] (since [[January 9]], [[2006]]
*[[Netherlands]] (since [[February 5]], [[2007]])
*[[Norway]] (distributed since [[September 30]], [[2006]]<ref>{{cite web | url=http://www.handelsbladetfk.no/artikel.asp?artikelId=107825&strukturId=3&visa=1 | title=Handelsbladet Fk – Kraftig satsing på sukkerfri brus | accessdate=2006-10-13}}</ref>)
*[[Palestinian territories]] (since February 2008)
*[[Panama]]
*[[Paraguay]]
*[[Peru]] (since [[January 11]], [[2007]]<ref>[http://www.larepublica.com.pe/index.php?option=com_content&task=view&id=139676&Itemid=0 Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa"<!-- Bot generated title -->]</ref>)
*[[Philippines]] (since [[February 17]], [[2008]])
*[[Poland]] (since [[March 1]], [[2008]]) (earlier German Coca-Cola Zero was widely available - since January 2007)
*[[Portugal]] (since [[May 21]], [[2007]]<ref>{{cite web | url=http://www.dnoticias.pt/default.aspx?file_id=dn01013203170507 | title=Coca-Cola Zero chega segunda-feira | accessdate=2007-05-17}}</ref>)
*[[Romania]] (since April 2007)
*[[Serbia]] (since [[September 1]], [[2007]])
*[[Singapore]] (since February 2008)
*[[Slovakia]]
*[[Slovenia]] (unofficial distribution limited to [[E.Leclerc]] store since February 2007, wide distribution since January 2008)
*[[South Korea]]
*[[Spain]] (since July 2005<ref>[http://www.conocecocacola.com/conoce.cfm?id_seccion=670,1140&id_celda=1 Coca-Cola España - Coca-Cola Zero, auténtico sabor zero azúcar]</ref>)
*[[Sweden]] (since March, 2007)
*[[Switzerland]] (since [[February 6]], [[2007]])
*[[Thailand]](since [[May 15]], [[2007]])
*[[Taiwan]] (since March 2007)
*[[Turkey]] (since February 2008)
*The [[United Arab Emirates]] (since February/March 2008)
*The [[United Kingdom]] (since June 2006)<ref>{{cite web | url=http://www.beverageworld.com/index.php?option=com_content&task=view&id=5728&Itemid=92 | title=Coke Zero's UK Debut Targets "Real Men" | publisher=Beverage World | accessdate=2006-07-24}}</ref>
*The [[United States]]
*[[Uruguay]] (since December 2007)
==Marketing==
Coke Zero is Coca-Cola's biggest product launch in 22 years{{fact|date=April 2008}}. It is primarily marketed towards young adult males.{{Fact|date=June 2008}}
The launch started in Norway, on Monday [[October 2]], [[2006]]<ref>{{cite web | url=http://n24.no/oppogfrem/article1477106.ece | title=n24.no – Cola bare for gutta | accessdate=2006-10-13}}</ref> The launch is the largest and most expensive launch of any food product ever seen in Norway.{{Fact|date=February 2007}}
In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.<ref name="self-litigation ads">Elliott, Stuart; [[March 5]], [[2007]]; "[http://www.nytimes.com/2007/03/05/business/media/05adcol.html Can’t Tell Your Cokes Apart? Sue Someone]"; ''[[The New York Times]]''; retrieved [[March 6]], [[2007]].</ref> U.S marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. [[viral marketing]] campaign that suggested the company's executives were so angry over the drinks' similarities they were considering [[litigation|suing]] their coworkers for "taste infringement".<ref name="self-litigation ads" />
In Australia, the product was promoted by a fake [[front group]]<ref>{{cite web | url=http://www.thezeromovement.com/ | title=The Zero Movement | publisher=Coca Cola Company | accessdate=2006-07-24}}</ref>; the campaign included outdoor [[graffiti]] and online [[spamming]] that mentioned a fake [[blog]]). Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke's activities.<ref>{{cite web | url=http://www.thezeromovement.org/quotes_on_the_coke_zero_movement.html | title=The Zero Coke Movement | accessdate=2006-07-24}}</ref>Despite, or perhaps because, of the controversial campaign Coca-Cola Zero proved a hit and resulted in it being the most successful new product launch in Australia retail history.{{fact|date=April 2008}}
In the UK, [[Girls Aloud]] singer [[Cheryl Cole]] was signed up to launch the product in a campaign aimed at young men.<ref>{{cite web |url=http://www.thepublican.com/story.asp?sectioncode=7&storycode=52299&c=1 | title=Coke launches new advert for Zero | publisher=The Publican | author=Adam Withrington | accessdate=2006-07-24}}</ref> A television advertisement was broadcast, featuring a group of men marching through a city saying "Why can't all the good things in life come without downsides?", ending with a huge banner being rolled down a building, reminiscent of a scene from the German film ''[[Good Bye Lenin!]]'' (The same TV ad has been used in some other markets, like Croatia or Belgium.) Recently, [[Manchester United F.C.|Manchester United]] and [[England national football team|England]] football player [[Wayne Rooney]] and his girlfriend [[Coleen McLoughlin]] have been advertising Coke Zero in a print campaign.{{fact|date=April 2008}}
{{expert-subject|Finland}}
In Finland, Coca-Cola called off the Zero marketing campaign on Internet due to its sexist implications. The campaign was deemed to objectify women as sex objects and hence endorse discriminatory attitudes toward women.<ref>{{fi icon}}{{cite web | url=http://www.hs.fi/talous/artikkeli/Kuluttajavirasto+Coca-Colan+mainos+halventaa+naista/1135223711259 | title=Kuluttajavirasto: Coca-Colan mainos halventaa naista | accessdate=2006-12-15}}<!---Could we have a translator give us more detail on this, please?----></ref>
In January 2007, the campaign started in [[Argentina]], with the taglines "Coca-Cola Zero, el sabor que nadie esperaba" (Coca-Cola Zero, the flavor nobody expected) and "El mismo sabor de siempre, zero azúcar" (The same taste as always, zero sugar). This same tagline is used from Brazil in the same month, but the product is only available in [[Porto Alegre]], [[Rio Grande do Sul]] and progressive launch all over the country. Months before the actual launch of Coca Cola Zero in [[Bolivia]], posters and TV spots announced an "unknown" product with the words "Zero azucar, con el sabor de siempre. ¿Que sera?" (Zero sugar, with the same taste as always. What could it be?). In the background you could notice the typical shape of a Coca Cola bottle, giving you a hint about the upcoming product.
On [[January 15]], [[2007]], television commercials for Zero appeared in Denmark and the product can be found in local stores. Coke Zero launched in [[Republic of Ireland|Ireland]] on [[February 8]], [[2007]], with [[Girls Aloud]] singer [[Sarah Harding]] as the face of the brand, much like her bandmate Cheryl Cole was in the UK.
In the UK some Coke Zero advertising alluded to [[Pepsi Max]], leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."
Coke Zero's US ads make use of a superimposed computer image on the Coke Zero can. In earlier versions of these commercials, the can's design was different and its colors were inverted.{{fact|date=April 2008}}
===Product logo===
{{Importance-sect}}
[[Image:Coca-Cola Cherry Zero.jpg|thumb|right|U.S. Coca-Cola Cherry Zero cans, with a cherry zero logo.]]
The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in a lower case geometric [[typeface]] looking a lot like [[Avenir (typeface)|Avenir]]. Some details have varied from country to country. The British logo, for example, has the "o" taking a spiral form. In the U.S., the letters decline in [[emphasis (typography)|weight]] over the course of the word.
The U.S. and Canada also appear to be the only countries in which the logo originally had a white background, with a black "zero". This was the face of the drink from its inception until late 2006, when a holiday theme triggered the switch. The black color was kept on 2-liter bottles into 2007, and was introduced on cans as the new year began. This further diminished the confusion there was between Diet Coke and Coke Zero having a similar white logo with black letters. Twenty-ounce (591 ml) bottles remained white for some time afterwards, but black labels began to be phased in in late February shortly after the launch of Cherry Coke Zero.
==Dispute over the Zero name==
In Norway the Brewery [[Ringnes]] claims that Bryggeriforeningen owns the right to the Zero name. The Zero name was used on a non alcoholic beverage from 1972 to 1996.<ref>[http://www.vg.no/pub/vgart.hbs?artid=134118 Sorry, Zero! Coca-Cola og Ringnes i navnestrid]</ref>
==Availability at restaurants and Continental Airlines==
{{unreferencedsection|date=April 2008}}
Since the start of 2008, the company has begun wide distribution of Coke Zero on fountain, and can be found in some restaurants across the United States.
Coca-Cola Zero can be found at most [[Zaxby's]] Restaurants on their [[soda fountain]]. It can also be found at select [[Sam's Club]] soda fountains. [[Papa John's Pizza]] offers bottled Coke Zero. [[Subway (restaurant)|Subway]] restaurants have begun selling bottled Coke Zero at many of their restaurants. Dominos offer bottled Coke Zero as well. Some [[Wendy's]] offer Coke Zero from their soda fountains. Several [[White Castle (restaurant)|White Castle]] restaurants have added Coke Zero to their fountain selections. Many convenience stores and restaurants in the city of [[Atlanta, Georgia|Atlanta]], the home city to the Coca-Cola Company, carry Coca-Cola Zero in fountains. The Paradise Bakery chain is offering Coke Zero along with its [[Diet Coke]] counter part at their soda fountains. Major grocery stores in the Midwest also offer Coke Zero at their fountain machines. Some Regal Movie Theaters and Rave Motion Picture locations are offering Coke Zero on fountain.
Corner Bakery chain stores in Dallas, Texas offer Coke Zero at their fountain machines. In late March 2008 [[Chick-fil-a]] stores nationwide began offering Coke Zero as a fountain drink option.
In Mexico, it is available in most [[Burger King]] restaurants but it's rare everywhere else.
Coca-Cola Zero has been available on [[Continental Airlines]] flights since the second quarter of 2008. Its debut was mentioned in the July 2008 edition of Continental's award-winning inflight magazine, found in all seatback pockets.
==References==
{{reflist}}
==External links==
* [http://www.cocacolazero.com.ar/ Argentinian Campaign website]
* [http://www.thezeromovement.com/ Australian Campaign website - The Zero Movement] Originally an [[astroturfing]] website run by Coca-Cola, the site is now an overtly promotional vehicle.
* [http://www.cokezero.at/ Austrian Campaign website]
* [http://www.cocacolazero.com.br/ Brazilian Campaign website]
* [http://www.cokezero.de/ German Campaign website]
* [http://www.cocacolazero.hk/ Hong Kong Campaign website (In Chinese)]
* [http://www.coca-colazero.com.mx/ Mexican Campaign website]
* [http://pasozero.cocacola.es/ Spain Campaign website]
* [http://www.coca-colazero.ch/ Swiss Campaign website]
* [http://www.cocacolazero.com/ United States Campaign website]
* [http://www.cocacolazero.cz/ Czech Campaign website]
* [http://www.coca-cola.lt/zero/ Lithuanian Campaign website]
{{Cc brands}}
[[Category:Diet sodas]]
[[Category:Coca-Cola brands]]
[[Category:Cola]]
[[Category:2005 introductions]]
[[ar:كوكا كولا زيرو]]
[[da:Coca-Cola Zero]]
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[[ko:코카콜라 제로]]
[[id:Coca-Cola Zero]]
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[[he:קוקה קולה זירו]]
[[nl:Coca-Cola Zero]]
[[ja:コカ・コーラ ゼロ]]
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[[zh:零系可口可樂]]