Cume
5699602
222770769
2008-07-01T01:01:15Z
SamMichaels
3160993
converted link to reflist
In the practice of measuring the size of US [[Commercial broadcasting|commercial broadcasting]] and [[Newspaper|newspaper]] audiences, '''cume''', short for "cumulative audience," is a measure of the total number of unique listeners over a period.
The technical definition of cume is restricted by [[Arbitron]] as requiring a listener to tune in for at least five minutes<ref>{{cite web
| title = Terms for the Trade
| publisher = Arbitron
| url = http://www.arbitron.com/radio_stations/tradeterms.htm
| accessdate = 2008-06-30}}</ref>. [[Nielsen ratings|Nielsen]] defines TV viewing cume (or "reach") as simply being "exposed" to a particular program.{{fact|date=November 2007}}
=References=
{{Reflist}}
=External Links=
*[http://www.arbitron.com Arbitron Ratings (official site)]
*[http://www.nielsenmedia.com Nielsen Ratings (official site)]
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[[Category:Market research]]