Cume 5699602 222770769 2008-07-01T01:01:15Z SamMichaels 3160993 converted link to reflist In the practice of measuring the size of US [[Commercial broadcasting|commercial broadcasting]] and [[Newspaper|newspaper]] audiences, '''cume''', short for "cumulative audience," is a measure of the total number of unique listeners over a period. The technical definition of cume is restricted by [[Arbitron]] as requiring a listener to tune in for at least five minutes<ref>{{cite web | title = Terms for the Trade | publisher = Arbitron | url = http://www.arbitron.com/radio_stations/tradeterms.htm | accessdate = 2008-06-30}}</ref>. [[Nielsen ratings|Nielsen]] defines TV viewing cume (or "reach") as simply being "exposed" to a particular program.{{fact|date=November 2007}} =References= {{Reflist}} =External Links= *[http://www.arbitron.com Arbitron Ratings (official site)] *[http://www.nielsenmedia.com Nielsen Ratings (official site)] {{bcast-stub}} [[Category:Market research]]