David Marks (psychologist)
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{{dablink|This article is about the psychologist. For others with the same name, see [[David Marks (disambiguation)]].}}
'''David F. Marks''' is a [[psychologist]] and professor at [[City University, London|City University]] in [[London]], [[United Kingdom]]. Marks is largely concerned with three areas of psychological research - [[health psychology]], [[cognitive psychology]], and [[parapsychology]].
==Career==
After completing a BSc at [[Reading University]] and a PhD at [[Sheffield University]] he migrated to New Zealand where he taught at the [[University of Otago]]. In 1986 he returned to the UK as Head of the School of Psychology at [[Middlesex Polytechnic]] before moving to [[City University]] in 2000. He founded and edits the [[Journal of Health Psychology]] (Who's Who, 2007).
==Health psychology==
In his work on [[health psychology]] Marks advocates a greater understanding of the socio-political context affecting individual behaviour (Marks et al., 2005). With [[Michael Murray]] and colleagues he has actively promoted a critical-theoretical approach, including the foundation of the [[International Society of Critical Health Psychology]]. This organisation has included the consideration of social justice, community approaches, and arts projects for the reduction of health inequalities. Marks has also been interested in new research methods for [[clinical psychology]] and [[health psychology]] (Marks & Yardley, 2004).
Marks has promoted the use of [[cognitive behaviour therapy]] as an effective clinical approach to smoking cessation. This research began in New Zealand where Paul Sulzberger and he developed the Isis Smoking Cessation Programme (Sulzberger & Marks, 1977). After returning to England in 1986 Marks developed a UK-version of the programme which was originally published by the [[British Psychological Society]] in 1993 as [[The QUIT FOR LIFE Programme]] (Marks 1993). The approach was developed further and re-published in the Overcoming series by Robinson as "Overcoming Your Smoking [[Habit (psychology)|Habit]]" (Marks 2005).
==Cognitive psychology==
Marks' research in [[cognitive psychology]] led to the development of the [[Vividness of Visual Imagery Questionnaire (VVIQ)]], a tool for the assessment of individual differences in visual imagery. Marks (1973) reported that high vividness scores correlate with the accuracy of recall of coloured photographs. In 1995 he published a new version of the VVIQ, the VVIQ2. This questionnaire consists of twice the number of items and reverses the rating scale so that higher scores reflect higher vividness. Rodway, Gillies and Schepman (2006) found that high vividness participants were significantly more accurate at detecting salient changes to pictures compared to low vividness participants, replicating an earlier study by Gur and Hilgard (1975). Recently Cui et al. (2007) found that reported image vividness correlates with increased activity in the visual cortex. This study shows that the subjective experience of forming a mental image is reflected by increased visual cortical activity.
==Parapsychology and skepticism==
With [[Denis Dutton]] Marks co-founded the [[New Zealand Skeptics]] in 1986. In his work on [[parapsychology]] Marks adopts a sceptical analysis of [[paranormal]] claims. For example, Marks said that the original claims of [[remote viewing]] experiments were based on flawed experimental procedures. Marks also said that [[Uri Geller]] was able to hoodwink scientists, journalists and the many members of the public with a series of simple but audacious sleights of hand. Marks book, co-authored with the late Richard Kammann, [[The Psychology of the Psychic]] (Marks & Kammann 1980; 2nd edn. Marks 2000; Forewords to both editions by [[Martin Gardner]]) describes these case studies of paranormal claims together with a set of principles for explaining how people may believe so strongly in paranormal claims, such as psychological phenomena for the generation of paranormal beliefs is [[subjective validation]], a process through which people find a correspondence between randomly paired events, including [[coincidences]] (Marks, 2000).
==References==
*Cui, X., Jeter, C.B., Yang, D., Montague, P.R.,& Eagleman, D.M. (2007). "Vividness of mental imagery: Individual variability can be measured objectively". Vision Research, 47, 474-478.
*Gur, R.C. & Hilgard, E.R. (1975). "Visual imagery and discrimination of differences between altered pictures simultaneously and successively presented". British Journal of Psychology, 66, 341-345.
*Marks, D.F. (1973). "Visual imagery differences in the recall of pictures". British Journal of Psychology, 64, 17-24.
*Marks, D.F. & Kammann, R. (1980). "The Psychology of the Psychic". Buffalo, New York: Prometheus Books.
*Marks, D.F. (1993). "The QUIT FOR LIFE Programme:An Easier Way To Quit Smoking and Not Start Again". Leicester: British Psychological Society.
*Marks, D.F. (1995). "New directions for mental imagery research". Journal of Mental Imagery, 19, 153-167.
*Marks, D.F. (2000). ''[[The Psychology of the Psychic]]'' (2nd Ed.) New York: Prometheus Books. ISBN 1573927988
*Marks, D.F. & Yardley, L. (2004). ''Research Methods for Clinical and Health Psychology''. London: Sage.
*Marks, D.F. (2005), ''Overcoming Your Smoking Habit''. London: Robinson.
*Marks, D.F., Murray, M., Evans, B., Willig, C., Woodall, C. & Sykes, C. (2005), ''Health Psychology. Theory, Research & Practice'' (2nd Ed.). London:Sage.
*Rodway, P., Gillies, K. & Schepman, A. (2006). "Vivid imagers are better at detecting salient changes". Journal of Individual Differences, 27, 218-228.
*Sulzberger, P. & Marks, D.F. (1977). "The Isis Smoking Cessation Programme". Dunedin, New Zealand:Isis Research Centre.
*Who's Who (2007). London:A & C Black.
==External links==
*[http://www.staff.city.ac.uk/d.marks/ David Marks staff webpage]
*[http://csicop.org/about/fellows.html List of Fellows of CSI]
*[http://csicop.org/si/2000-09/staring.html Critique of a parapsychology study "The psychic staring effect: An artifact of pseudo randomization"]
*[http://www.nzherald.co.nz/section/1/story.cfm?c_id=1&objectid=149970 Newspaper article reporting views on the paranormal]
{{DEFAULTSORT:Marks, David F.}}
[[Category:Living people]]
[[Category:British psychologists]]
[[Category:English academics]]
[[Category:Academics of City University, London]]
[[Category:University of Otago faculty]]