Design thinking 4503966 207004326 2008-04-21T01:11:20Z Ehheh 869278 Reverted 1 edit by [[Special:Contributions/Threefour|Threefour]]; Rv link to poster's blog. ([[WP:TW|TW]]) '''Design thinking''' is a process for practical, [[Creativity|creative]] resolution of problems or issues that looks for an improved future result.<ref name="simon_1969">{{cite book | last = Simon | first = Herbert | authorlink = Herbert Simon | coauthors = | year = 1969 | title = The Sciences of the Artificial | publisher = MIT Press | location = Cambridge | pages = 55}}</ref> Unlike [[critical thinking]], design thinking is a creative process based around the "building up" of ideas. There are no judgments in design thinking. This eliminates the fear of failure and encourages maximum input and participation. [[Thinking outside the box|Outside the box thinking]] is encouraged in this process since this can often lead to creative solutions. ==Design process== The design thinking process has seven stages: define, research, ideate, prototype, choose, implement, and learn.<ref name="simon_1969" /> Within these seven steps, problems can be framed, the right questions can be asked, more ideas can be created, and the best answers can be chosen. The steps aren't linear; they can occur simultaneously and can be repeated. Although design is always subject to personal taste, design thinkers share a common set of values that drive innovation: these values are mainly creativity, ambidextrous thinking, teamwork, end-user focus, curiosity. There is considerable academic interest in understanding design thinking or design cognition, including an ongoing series of [[Academic conference|symposia]] on research in design thinking.<ref>{{Cite web | url=http://design.open.ac.uk/cross/DesignThinkingResearchSymposia.htm | title=Design Thinking Research Symposia | accessdate=2008-02-18 |publisher=[[Open University]]}}</ref> ===Define=== *Decide what issue you are trying to resolve. *Agree on who the audience is. *Prioritize this project in terms of urgency. *Determine what will make this project successful. *Establish a [[glossary]] of terms. ===Research=== *Review the history of the issue; remember any existing obstacles. *Collect examples of other attempts to solve the same issue. *Note the project supporters, investors, and critics. *Talk to your end-users, that brings you the most fruitful ideas for later design *Take into account thought leaders opinion ===Ideate=== *Identify the needs and motivations of your end-users. *Generate as many ideas as possible to serve these identified needs *Log your brainstorming session. *Do not judge or debate ideas. *During [[brainstorming]], have one conversation at a time ===Prototype=== *Combine, expand, and refine ideas. *Create multiple drafts. *Seek feedback from a diverse group of people, include your end users. *Present a selection of ideas to the client. *Reserve judgment and maintain neutrality. ===Choose=== *Review the objective. *Set aside emotion and ownership of ideas. *Remember: the most practical solution isn't always the best. *Select the powerful ideas. ===Implement=== *Assign tasks. *Execute. *Deliver to client. ===Learn=== *Gather feedback from the consumer. *Determine if the solution met its goals. *Discuss what could be improved. *Measure success; collect data. *Document. ==See also== * [[Brainstorming]] * [[Creativity techniques]] * [[Design management]] * [[Design methods]] * [[Metadesign]] * [[Universal design]] * [[User centered design]] * [[User experience]] * [[Usability]] * [[Problem solving]] * [[Lateral thinking]] * [[Systems thinking]] ===Portals=== * [[Portal:thinking]] ===Lists=== * [[List of thought processes]] * [[List of creative thought processes]] ==References== {{Reflist}} ==External links== *[http://www.redhat.com/magazine/019may06/ Design Thinking] - Red Hat Magazine, May 2006 *[http://www.businessweek.com/bwdaily/dnflash/mar2005/nf2005037_4086.htm The Empathy Economy] BusinessWeek, March 8, 2005 *[http://mitworld.mit.edu/video/357/ Innovation through Design Thinking] lecture by Timothy Brown (video) *[http://dschool.stanford.edu/ Hasso Plattner Institute of Design] at Stanford University. *[http://www.rotman.utoronto.ca/businessdesign/default.aspx Business Design Thinking] at the Rotman School of Management. [[Category:Design]]