Design thinking
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2008-04-21T01:11:20Z
Ehheh
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Reverted 1 edit by [[Special:Contributions/Threefour|Threefour]]; Rv link to poster's blog. ([[WP:TW|TW]])
'''Design thinking''' is a process for practical, [[Creativity|creative]] resolution of problems or issues that looks for an improved future result.<ref name="simon_1969">{{cite book | last = Simon | first = Herbert | authorlink = Herbert Simon | coauthors = | year = 1969 | title = The Sciences of the Artificial | publisher = MIT Press | location = Cambridge | pages = 55}}</ref> Unlike [[critical thinking]], design thinking is a creative process based around the "building up" of ideas. There are no judgments in design thinking. This eliminates the fear of failure and encourages maximum input and participation. [[Thinking outside the box|Outside the box thinking]] is encouraged in this process since this can often lead to creative solutions.
==Design process==
The design thinking process has seven stages: define, research, ideate, prototype, choose, implement, and learn.<ref name="simon_1969" /> Within these seven steps, problems can be framed, the right questions can be asked, more ideas can be created, and the best answers can be chosen. The steps aren't linear; they can occur simultaneously and can be repeated.
Although design is always subject to personal taste, design thinkers share a common set of values that drive innovation: these values are mainly creativity, ambidextrous thinking, teamwork, end-user focus, curiosity. There is considerable academic interest in understanding design thinking or design cognition, including an ongoing series of [[Academic conference|symposia]] on research in design thinking.<ref>{{Cite web | url=http://design.open.ac.uk/cross/DesignThinkingResearchSymposia.htm | title=Design Thinking Research Symposia | accessdate=2008-02-18 |publisher=[[Open University]]}}</ref>
===Define===
*Decide what issue you are trying to resolve.
*Agree on who the audience is.
*Prioritize this project in terms of urgency.
*Determine what will make this project successful.
*Establish a [[glossary]] of terms.
===Research===
*Review the history of the issue; remember any existing obstacles.
*Collect examples of other attempts to solve the same issue.
*Note the project supporters, investors, and critics.
*Talk to your end-users, that brings you the most fruitful ideas for later design
*Take into account thought leaders opinion
===Ideate===
*Identify the needs and motivations of your end-users.
*Generate as many ideas as possible to serve these identified needs
*Log your brainstorming session.
*Do not judge or debate ideas.
*During [[brainstorming]], have one conversation at a time
===Prototype===
*Combine, expand, and refine ideas.
*Create multiple drafts.
*Seek feedback from a diverse group of people, include your end users.
*Present a selection of ideas to the client.
*Reserve judgment and maintain neutrality.
===Choose===
*Review the objective.
*Set aside emotion and ownership of ideas.
*Remember: the most practical solution isn't always the best.
*Select the powerful ideas.
===Implement===
*Assign tasks.
*Execute.
*Deliver to client.
===Learn===
*Gather feedback from the consumer.
*Determine if the solution met its goals.
*Discuss what could be improved.
*Measure success; collect data.
*Document.
==See also==
* [[Brainstorming]]
* [[Creativity techniques]]
* [[Design management]]
* [[Design methods]]
* [[Metadesign]]
* [[Universal design]]
* [[User centered design]]
* [[User experience]]
* [[Usability]]
* [[Problem solving]]
* [[Lateral thinking]]
* [[Systems thinking]]
===Portals===
* [[Portal:thinking]]
===Lists===
* [[List of thought processes]]
* [[List of creative thought processes]]
==References==
{{Reflist}}
==External links==
*[http://www.redhat.com/magazine/019may06/ Design Thinking] - Red Hat Magazine, May 2006
*[http://www.businessweek.com/bwdaily/dnflash/mar2005/nf2005037_4086.htm The Empathy Economy] BusinessWeek, March 8, 2005
*[http://mitworld.mit.edu/video/357/ Innovation through Design Thinking] lecture by Timothy Brown (video)
*[http://dschool.stanford.edu/ Hasso Plattner Institute of Design] at Stanford University.
*[http://www.rotman.utoronto.ca/businessdesign/default.aspx Business Design Thinking] at the Rotman School of Management.
[[Category:Design]]