Diet Pepsi
1055000
224254673
2008-07-08T00:40:59Z
Dpmuk
5129103
[[WP:UNDO|Undid]] revision 224254423 by [[Special:Contributions/Referew|Referew]] ([[User talk:Referew|talk]])
{{POV|date=December 2007}}
{{Infobox Beverage
|name=Diet Pepsi
|image= [[Image:DietPepsi2007.jpg|150px]]
|type=[[Diet soda|Diet]] [[Cola]]
|manufacturer=[[PepsiCo, Inc.]]
|origin=[[USA]]
|introduced=[[1964]]
|related= [[Diet Coke]], [[Pepsi ONE]], [[Pepsi Max]]
|variants= Diet Pepsi Lime Twist, Diet Pepsi Lemon Twist, Diet Wild Cherry Pepsi
}}
{{Infobox nutrition facts
| serv_size_us = 12 fl oz
| serv_size_met = 355ml
| #_servings = 1
| calories = 0
| cal_from_fat = 0
| total_fat_g = 0
| sat_fat_g = 0
| trans_fat_g = 0
| cholesterol_mg = 0
| sodium_mg = 30
| potassium_mg = 0
| carb_g = 0
| fiber_g = 0
| sugars_g = 0
| protein_g = 0
| vit_a = 0
| vit_c = 0
| calcium = 0
| iron = 0
}}
'''Diet Pepsi''' is a [[low]]-[[calorie]] [[carbonation|carbonated]] [[cola]], introduced in 1964 as a variant of [[Pepsi-Cola]] with no sugar. Its current formula in the United States contains only the artificial sweetener [[aspartame]]. The current Canadian formulation contains both aspartame (124mg/355ml) and [[acesulfame potassium]] (32mg/355ml){{Fact|date=July 2007}}. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present.
In some countries, Diet Pepsi is known as '''Pepsi Light'''. This is not to be confused with an earlier [[United States|U.S.]] product of the [[Pepsi Light|same name]] which was essentially 1970s Diet Pepsi with lemon flavoring.
Although Diet Pepsi contains [[caffeine]], another version is available without caffeine. Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors (such as [[Cherry|wild cherry]], [[vanilla]], [[lemon]], and [[Lime (fruit)|lime]]) have been added to the cola. Their availability and brand identification vary by country.
Diet Pepsi's current slogan is "Light.Crisp.Refreshing."
== Test Marketing ==
Diet Pepsi was first introduced as [[Patio (soda)|Patio]] Diet Cola in [[1963]]. After the drink received positive reviews, it was re-introduced as Diet Pepsi in [[1964]]. [http://www.usasoda.com/pepsidiet1.htm]
==Marketing==
In the [[United States]] Diet Pepsi is marketed as calorie-free, as [[Food and Drug Administration|FDA]] guidelines allow products with less than five calories per serving to be labeled as containing zero calories [http://a257.g.akamaitech.net/7/257/2422/14mar20010800/edocket.access.gpo.gov/cfr_2002/aprqtr/21cfr101.9.htm].
[[PepsiCo, Inc.|PepsiCo]] also markets low-calorie colas known as [[Pepsi Max]] and [[Pepsi ONE]].
When Diet Pepsi was introduced, it originally contained one calorie (just like [[Pepsi ONE]]) until the late 90's. Then it was marked to having zero calories.
==Diet Pepsi in popular culture==
In 1985, immediately following [[Super Bowl XIX]], the game's respective quarterbacks, [[Joe Montana]] and [[Dan Marino]], meet in a hallway of what appears to be a football stadium. Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next year{{Fact|date=July 2007}}.
During the early-1990s, blues singer [[Ray Charles]] was featured in a series of Diet Pepsi ads featuring the jingle, "[[You Got the Right One, Baby]]" followed by "Uh huh!".
In the United States a Diet Pepsi commercial features a Diet Pepsi Machine (simply called Machine) being drafted into the [[NFL]] by the 3-time Super Bowl champion [[New England Patriots]]. The machine cannot be tackled because of its size compared to the human players, therefore leading to many [[touchdown]] catches as a [[wide receiver]]. In a recent commercial, Machine now plays for the [[New Orleans Saints]], competing with running back [[Reggie Bush]]. Other commercials feature Diet Pepsi (the can) as an entertainer, represented by "agent" [[Jay Mohr]], in a music video produced by [[Sean Combs|Diddy]] ("Brown and Bubbly"), and an action film featuring [[Jackie Chan]] (Diet Pepsi is replaced by a "stunt double", a rival [[Diet Coke]] can, which is squashed by the villains){{Fact|date=July 2007}}. Diet Pepsi (the can) has also been portrayed as a great poker player winning hand after hand against Poker Champs Daniel Negreanu, Phil Hellmuth, and Scotty Nguyen.
A futuristic diet Pepsi bottle can be seen in the background of the Cafe '80s in [[Back to the Future Part II]].
==Health concerns==
Diet Pepsi contains the [[artificial sweetener]] [[aspartame]], which has been the subject of a vigorous [[Aspartame controversy|public controversy]] regarding its safety and the circumstances around its approval. A few studies have recommended further investigation into the possible connection between aspartame and diseases such as [[brain tumor]]s, [[lesion|brain lesions]], and [[lymphoma]].<ref>Olney, J.W., N.B. Farber, E. Spitznagel, L.N. Robins, 1996. "Increasing Brain Tumor Rates: Is There a Link to Aspartame?" ''Journal of Neuropathology and Experimental Neurology'', Volume 55, pages 1115-1123.</ref><ref>Soffritti, Morando, et al., [http://www.ehponline.org/members/2005/8711/8711.pdf "First Experimental Demonstration of the Multipotential Carcinogenic Effects of Aspartame Administered in the Feed to Sprague-Dawley Rats."] ''Environmental Health Perspectives'', Volume 114(3): 379-385, 2006. </ref><ref>Roberts, H.J., "Does Aspartame Cause Human Brain Cancer," ''Journal of Advancement in Medicine'', Volume 4(4):231-241, 1991.</ref> These findings, combined with alleged [[Conflict_of_interest|conflicts of interest]] in the approval process, have engendered vocal activism regarding the possible risks of aspartame.<ref>GAO 1986. [http://archive.gao.gov/d4t4/130780.pdf "Six Former HHS Employees' Involvement in Aspartame's Approval."] United States General Accounting Office, GAO/HRD-86-109BR, July 1986.</ref><ref>Gordon, Gregory, United Press International Investigation, [http://www.dorway.com/upipaper.txt "NutraSweet: Questions Swirl."] 1987.</ref>
Diet Pepsi is acidic; drinking acidic drinks over a long period of time can [[erosion|erode]] the [[tooth enamel]], particularly when they are sipped throughout the day rather than consumed with food. Drinking through a straw is often advised by [[Dentistry|dentists]] as the drink is then swallowed from the back of the mouth and does not come into contact with the teeth. It has also been suggested that [[Oral hygiene|brushing teeth]] right after drinking soft drinks should be avoided as this can result in additional erosion to the teeth due to the presence of acid.<ref> M. A. Bassiouny, J. Yang, "Influence of drinking patterns of carbonated beverages on dental erosion",
General Dentistry, May-June, vol. 53, no. 3, 2005.
[http://www.agd.org/library/2005/june/abstracts.asp#abstract_7]
[http://www.sciencedaily.com/releases/2005/06/050616060426.htm]
</ref>
[[Caffeine]] and [[phosphoric acid]] may also be concerns; see [[Soft drink#Controversy|soft drink controversy]]. Diet Pepsi is not good for people that have heart problems or have a family history of it.
Diet Pepsi does not contain [[ascorbic acid]] or [[erythorbic acid]], so [[benzene in soft drinks|benzene levels]] do not appear to be a significant concern.
==Ingredients==
* [[Carbonated water]]
* [[Caramel]] [[Food coloring|Color]]
* [[Aspartame]]
* [[Phosphoric acid]]
* [[Potassium benzoate]] (preserves freshness)
* [[Caffeine]]
* [[Citric acid]]
* [[Natural flavors]]
* [[sugar]]
== See also ==
*[[List of Pepsi types]]
*[[Cola wars]]
==References==
<references/>
==External links==
*[http://www.pepsico.com/ PepsiCo]
*[http://www.pepsi.com/ Pepsi]
*[http://www.dietpepsi.com/ Diet Pepsi]
{{Varieties of Pepsi}}
[[Category:Cola]]
[[Category:Diet sodas]]
[[Category:PepsiCo brands]]
[[Category:1964 introductions]]
[[th:?????? ???????]]