Diet Pepsi 1055000 224254673 2008-07-08T00:40:59Z Dpmuk 5129103 [[WP:UNDO|Undid]] revision 224254423 by [[Special:Contributions/Referew|Referew]] ([[User talk:Referew|talk]]) {{POV|date=December 2007}} {{Infobox Beverage |name=Diet Pepsi |image= [[Image:DietPepsi2007.jpg|150px]] |type=[[Diet soda|Diet]] [[Cola]] |manufacturer=[[PepsiCo, Inc.]] |origin=[[USA]] |introduced=[[1964]] |related= [[Diet Coke]], [[Pepsi ONE]], [[Pepsi Max]] |variants= Diet Pepsi Lime Twist, Diet Pepsi Lemon Twist, Diet Wild Cherry Pepsi }} {{Infobox nutrition facts | serv_size_us = 12 fl oz | serv_size_met = 355ml | #_servings = 1 | calories = 0 | cal_from_fat = 0 | total_fat_g = 0 | sat_fat_g = 0 | trans_fat_g = 0 | cholesterol_mg = 0 | sodium_mg = 30 | potassium_mg = 0 | carb_g = 0 | fiber_g = 0 | sugars_g = 0 | protein_g = 0 | vit_a = 0 | vit_c = 0 | calcium = 0 | iron = 0 }} '''Diet Pepsi''' is a [[low]]-[[calorie]] [[carbonation|carbonated]] [[cola]], introduced in 1964 as a variant of [[Pepsi-Cola]] with no sugar. Its current formula in the United States contains only the artificial sweetener [[aspartame]]. The current Canadian formulation contains both aspartame (124mg/355ml) and [[acesulfame potassium]] (32mg/355ml){{Fact|date=July 2007}}. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present. In some countries, Diet Pepsi is known as '''Pepsi Light'''. This is not to be confused with an earlier [[United States|U.S.]] product of the [[Pepsi Light|same name]] which was essentially 1970s Diet Pepsi with lemon flavoring. Although Diet Pepsi contains [[caffeine]], another version is available without caffeine. Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors (such as [[Cherry|wild cherry]], [[vanilla]], [[lemon]], and [[Lime (fruit)|lime]]) have been added to the cola. Their availability and brand identification vary by country. Diet Pepsi's current slogan is "Light.Crisp.Refreshing." == Test Marketing == Diet Pepsi was first introduced as [[Patio (soda)|Patio]] Diet Cola in [[1963]]. After the drink received positive reviews, it was re-introduced as Diet Pepsi in [[1964]]. [http://www.usasoda.com/pepsidiet1.htm] ==Marketing== In the [[United States]] Diet Pepsi is marketed as calorie-free, as [[Food and Drug Administration|FDA]] guidelines allow products with less than five calories per serving to be labeled as containing zero calories [http://a257.g.akamaitech.net/7/257/2422/14mar20010800/edocket.access.gpo.gov/cfr_2002/aprqtr/21cfr101.9.htm]. [[PepsiCo, Inc.|PepsiCo]] also markets low-calorie colas known as [[Pepsi Max]] and [[Pepsi ONE]]. When Diet Pepsi was introduced, it originally contained one calorie (just like [[Pepsi ONE]]) until the late 90's. Then it was marked to having zero calories. ==Diet Pepsi in popular culture== In 1985, immediately following [[Super Bowl XIX]], the game's respective quarterbacks, [[Joe Montana]] and [[Dan Marino]], meet in a hallway of what appears to be a football stadium. Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next year{{Fact|date=July 2007}}. During the early-1990s, blues singer [[Ray Charles]] was featured in a series of Diet Pepsi ads featuring the jingle, "[[You Got the Right One, Baby]]" followed by "Uh huh!". In the United States a Diet Pepsi commercial features a Diet Pepsi Machine (simply called Machine) being drafted into the [[NFL]] by the 3-time Super Bowl champion [[New England Patriots]]. The machine cannot be tackled because of its size compared to the human players, therefore leading to many [[touchdown]] catches as a [[wide receiver]]. In a recent commercial, Machine now plays for the [[New Orleans Saints]], competing with running back [[Reggie Bush]]. Other commercials feature Diet Pepsi (the can) as an entertainer, represented by "agent" [[Jay Mohr]], in a music video produced by [[Sean Combs|Diddy]] ("Brown and Bubbly"), and an action film featuring [[Jackie Chan]] (Diet Pepsi is replaced by a "stunt double", a rival [[Diet Coke]] can, which is squashed by the villains){{Fact|date=July 2007}}. Diet Pepsi (the can) has also been portrayed as a great poker player winning hand after hand against Poker Champs Daniel Negreanu, Phil Hellmuth, and Scotty Nguyen. A futuristic diet Pepsi bottle can be seen in the background of the Cafe '80s in [[Back to the Future Part II]]. ==Health concerns== Diet Pepsi contains the [[artificial sweetener]] [[aspartame]], which has been the subject of a vigorous [[Aspartame controversy|public controversy]] regarding its safety and the circumstances around its approval. A few studies have recommended further investigation into the possible connection between aspartame and diseases such as [[brain tumor]]s, [[lesion|brain lesions]], and [[lymphoma]].<ref>Olney, J.W., N.B. Farber, E. Spitznagel, L.N. Robins, 1996. "Increasing Brain Tumor Rates: Is There a Link to Aspartame?" ''Journal of Neuropathology and Experimental Neurology'', Volume 55, pages 1115-1123.</ref><ref>Soffritti, Morando, et al., [http://www.ehponline.org/members/2005/8711/8711.pdf "First Experimental Demonstration of the Multipotential Carcinogenic Effects of Aspartame Administered in the Feed to Sprague-Dawley Rats."] ''Environmental Health Perspectives'', Volume 114(3): 379-385, 2006. </ref><ref>Roberts, H.J., "Does Aspartame Cause Human Brain Cancer," ''Journal of Advancement in Medicine'', Volume 4(4):231-241, 1991.</ref> These findings, combined with alleged [[Conflict_of_interest|conflicts of interest]] in the approval process, have engendered vocal activism regarding the possible risks of aspartame.<ref>GAO 1986. [http://archive.gao.gov/d4t4/130780.pdf "Six Former HHS Employees' Involvement in Aspartame's Approval."] United States General Accounting Office, GAO/HRD-86-109BR, July 1986.</ref><ref>Gordon, Gregory, United Press International Investigation, [http://www.dorway.com/upipaper.txt "NutraSweet: Questions Swirl."] 1987.</ref> Diet Pepsi is acidic; drinking acidic drinks over a long period of time can [[erosion|erode]] the [[tooth enamel]], particularly when they are sipped throughout the day rather than consumed with food. Drinking through a straw is often advised by [[Dentistry|dentists]] as the drink is then swallowed from the back of the mouth and does not come into contact with the teeth. It has also been suggested that [[Oral hygiene|brushing teeth]] right after drinking soft drinks should be avoided as this can result in additional erosion to the teeth due to the presence of acid.<ref> M. A. Bassiouny, J. Yang, "Influence of drinking patterns of carbonated beverages on dental erosion", General Dentistry, May-June, vol. 53, no. 3, 2005. [http://www.agd.org/library/2005/june/abstracts.asp#abstract_7] [http://www.sciencedaily.com/releases/2005/06/050616060426.htm] </ref> [[Caffeine]] and [[phosphoric acid]] may also be concerns; see [[Soft drink#Controversy|soft drink controversy]]. Diet Pepsi is not good for people that have heart problems or have a family history of it. Diet Pepsi does not contain [[ascorbic acid]] or [[erythorbic acid]], so [[benzene in soft drinks|benzene levels]] do not appear to be a significant concern. ==Ingredients== * [[Carbonated water]] * [[Caramel]] [[Food coloring|Color]] * [[Aspartame]] * [[Phosphoric acid]] * [[Potassium benzoate]] (preserves freshness) * [[Caffeine]] * [[Citric acid]] * [[Natural flavors]] * [[sugar]] == See also == *[[List of Pepsi types]] *[[Cola wars]] ==References== <references/> ==External links== *[http://www.pepsico.com/ PepsiCo] *[http://www.pepsi.com/ Pepsi] *[http://www.dietpepsi.com/ Diet Pepsi] {{Varieties of Pepsi}} [[Category:Cola]] [[Category:Diet sodas]] [[Category:PepsiCo brands]] [[Category:1964 introductions]] [[th:?????? ???????]]