E3
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{{Infobox Convention
|name = E3 Media and Business Summit,<br>Electronic Entertainment Expo
|image = [[Image:E3.png|center|80px]]
|caption =
|status = Active
|genre = Multi-genre
|venue = Varies
|location = Varies
|country = United States
|first = 1995
|last =
|organizer = [[Entertainment Software Association]]
|filing = Non-profit
|attendance = 3,000-5,000 (invite only)<br>60,000+ (industry registration only) in 2006
|website = http://www.e3expo.com/
}}
The '''E3 Media and Business Summit''', formerly known as '''Electronic Entertainment Expo''' and commonly known as '''E3''', is an annual [[trade show]] for the [[video game|computer and video games]] industry presented by the [[Entertainment Software Association|Entertainment Software Association (ESA)]]. It is used by many [[video game developer]]s to show off their upcoming games and game-related hardware.
E3 is invitation-only since [[2007]], reducing the number of attendees from 60,000 at E3 2006 to the 3,000-5,000 of E3 2007. A separate conference called [[Entertainment for All Expo]] has been created to accommodate the public demand for a major, annual video game event.
This year's E3 is taking place from July 14-17, 2008.<ref name="Official E3 Site">{{cite web|url=http://www.e3expo.com/|title=Official E3 Site|accessdate=2008-07-12}}</ref>
E3 was previously held in the third week of May of each year at the [[Los Angeles Convention Center]] (LACC) in [[Los Angeles, California|Los Angeles]]. In 2007, the convention was exceptionally held from [[July 11]] to [[July 13]] in [[Santa Monica, California]]. The [[Entertainment Software Association|ESA]] said that the event reached a record attendance of 70,000 people in [[2005]].
== History ==
{{main|History of E3}}
Prior to E3, most game developers went to other trade shows to display new products, including the [[Consumer Electronics Show]] and the [[European Computer Trade Show]].
The first E3 was put on by the Interactive Digital Software Association (now the Entertainment Software Association). It coincided with the start of a new generation of consoles, with the release of the [[Sega Saturn]], and the announcements of upcoming releases of the [[PlayStation]], [[Virtual Boy]] and [[Neo Geo CD|SNK's Neo*Geo CD]]. Specifications for the Nintendo Ultra 64 (later renamed [[Nintendo 64]]) were released, but there was no hardware shown.
The event ran from [[May 11]] through [[May 13]] [[1995]] in Los Angeles, California. Keynote speakers included [[Sega]] of America, Inc. president and CEO Thomas Kalinske; Sony Electronic Publishing Company president Olaf Olafsson; and Nintendo chairman Howard Lincoln.
==Other shows==
The [[Game Developers Conference]] is another yearly milestone for developers held in the spring each year in San Jose or San Francisco, [[California]], and generally billed as an educational conference for game developers, while E3 is primarily a showcase, aimed at the press and retailers.
==Layout==
The 2007 show was housed in suites and meeting rooms in numerous hotels in the [[Santa Monica]] area, within walking distance of each other. The [[Barker Hangar]] was used for showcasing software.
===Show floor===
[[Image:Konami at e3 2005.jpg|thumb|200px|Konami booth 2005]]When held in [[Los Angeles]], the show was exhibited over five halls: [[#Kentia and Petree Halls|Kentia]], [[#Kentia and Petree Halls|Petree]], [[#South Hall|South Hall]], [[#Concourse Hall and Lobbies|Concourse Hall]], and the [[#West Hall|West Hall]]. Booth space was purchased ahead of time by publishers. Some publishers, in turn, spent millions of dollars creating elaborate displays and structures to accommodate the promotion of their bigger titles.
While E3 was noted as being noisy and busy, sound levels are not what they once were; in recent years (2005, 2006), publishers like EA have kept their sound down compared to years directly before. At one point, sound levels would fluctuate as exhibitors raised the volume to compete with near by stands. Shouting was common at some stands. Meanwhile, in 2006, when attendance was down to 10,000, according to the organizers, it was a planned move as industry accreditation was stringently checked. VGEXPO had nearly ten times the number of attendees.
[[Image:Boothbabes at 2005.jpg|thumb|200px|left|'Booth babes' at E3 2005]]Different booths would also invite celebrities over for signings for their specific games. For 2004, Activision brought in [[Stan Lee]] and [[Tony Hawk]] to promote ''[[X-Men Legends]]'' and ''[[Tony Hawk's Underground 2]]'' respectively while [[Vivendi Universal]] brought in [[Vin Diesel]] to promote his new game ''[[The Chronicles of Riddick: Escape from Butcher Bay]]'', a prequel to [[The Chronicles of Riddick|the summer 2004 film]]. Celebrities were generally only available for a few hours, so line-waiting was a general practice at E3.
===Concourse Hall and lobbies===
[[Image:Rockstar buses at e3 2005.JPG|thumb|200px|Rockstar’s invite-only enclosure at E3 2005]]
The external apparatus that connects the bigger halls is the Concourse Hall and subsequently, the West Hall and South Hall lobbies. The lobbies were used for registration, picking up badges and badge holders, and other general information. Bag stands and the daily magazine were available in the lobbies. The lobbies were also the signature glass structures of the LACC and were massive structures.
The Concourse Hall generally featured four booths and a few media outlets as well as the [[Into the Pixel]] game art exhibition started at E3 2004. The Concourse Hall was generally used as a link between both lobbies and featured a window display with a beautiful view of downtown Los Angeles.
===South Hall===
The largest ship of the LACC and the largest exhibition space by default. Microsoft and many of the largest Western developers from [[North America]] and [[Europe]] generally found their homes here.
===Kentia and Petree Halls===
The second smallest and smallest ship respectively. The RMN Petree was the indefinite home to [[Atari]] and [[Midway Games|Midway's]] massive booths. The RMN Kentia was generally used by smaller developers who could not afford the hefty fees of having a booth 'planetside'. As a result, the look of the RMN Kentia at E3 was similar to that of a bazaar.
===West Hall===
The RMN "West Hall" was used by the biggest publishers from [[Asia]]. [[Nintendo]] and [[Sony]]'s booths are normally located here. The RMN "West Hall" was also normally temporally home to private press rooms, and sometimes TV studios, of large gaming [[Mass media|media]] outlets such as [[IGN]], [[1UP.com]], [[GameSpy]], and [[GameSpot]].
==Online scheduling system==
In addition to the physical event, E3 supports or is otherwise associated with a number of online sites. One site introduced in 2006 was [http://e3expo.leveragesoftware.com/ E365], an online community which attendees use to pre-network and schedule meetings with one another.
==Media coverage==
Many websites and blogs have a history of providing extensive coverage of E3 with live webcasts, game previews, game media and blog entries covering popular press events. Some of the more popular sites include, but are not limited to ''[[IGN]]'', ''[[GameSpot]]'', ''[[Kotaku]]'', ''[[1UP.com]]'', ''[[GamesRadar]]'', [http://www.CVG.co.uk] ''[[Gametrailers]]'', ''[[Advanced Media Network]]'' and ''[[VGCore.com]]''.
On site, the event is covered by professional journalists from around the world. Proof of credentials are verified before the event or on-site. Originally E3 was almost entirely dominated by print games journalists, the event eventually came to include general and specialist TV crews, newspaper journalists, website journalists, and ‘fansite’ journalists. Many of these attendees came with consumer-level digital video and photograph cameras.
[[Image:E3pressroom.jpg|thumb|200px|The E3 press room]]On behalf of the organizers, Future Publishing now publishes the free official daily magazine, named in 2006 as ‘The 2006 Official Show Daily’. Previously published by [[Ziff Davis]] under "SHOWDAILY", the magazine provides news, and maps of the show floor.
[[G4 (TV channel)|G4]] has aired live coverage of E3 2005, 2006, 2007, and 2008 covering three hours a day over 4 days in the week of the event.
An episode of ''[[The Showbiz Show]]'' featured [[Andrew Daly]] getting live coverage from E3.
==2007 restructure==
On [[July 31]], [[2006]], the ESA announced that the expo would be downsized and restructured due to the overwhelming demand from the exhibitors.<ref name="Gamespot">{{cite web|url=http://www.gamespot.com/pages/news/story.php?sid=6154935|title=ESA confirms much smaller E3 in '07|date=[[2006-07-31]]|accessdate=2007-06-02}}</ref> On [[October 13]], [[2006]] the new format of the show was detailed. Essentially, the E3 "Trade Show" was replaced with a more downsized and invite-only series of events known as the E3 Media and Business Summit. The idea was to focus on press events and small meetings with media, retail, development, and other key sectors. While there would be opportunities for game demonstrations, [[E3 2007]] did not feature the large trade show environment of previous years.<ref name="press release">{{cite press release |url=http://www.theesa.com/archives/2006/07/for_immediate_r.php|title=Entertainment Software Association Announces Evolution of E3Expo for 2007|publisher=Entertainment Software Association|date=[[2006-07-31]]|accessdate=2007-06-02}}</ref>
Although E3 was originally envisioned as an expo open only to game industry professionals, it has grown in recent years to include greater numbers of bloggers and attendees who were not industry professionals.<ref>{{cite web|url=http://arstechnica.com/news.ars/post/20060730-7382.html|title=E3 game trade show not cancelled, but will be downsized|accessdate=2007-06-02}}</ref> Most of these bloggers were excluded from the revised event, as the ESA has announced that the new E3 will be by invitation only.<ref>{{cite web |url=http://blogs.rockymountainnews.com/denver/freePlay/2006/08/the_new_e3.html |archiveurl=http://web.archive.org/web/20070313075409/http://blogs.rockymountainnews.com/denver/freePlay/2006/08/the_new_e3.html |title=The new E3: now minus the fun |archivedate=2007-03-13|date=[[2006-08-06]]|accessdate=2007-07-11}}</ref>
It was originally speculated that because of these changes, independent developers may have been excluded, and subsequently damaged, in preference for larger game companies. But the ESA ultimately provided invitations for independent developers with "The Indie Games Showcase" booth. This was made possible through industry supporters, IndieCade and the International Game Developers Association.<ref>{{cite web |url=http://au.gamespot.com/news/6175003.html |title=Indie games get a shot |date=[[2007-07-13]]|accessdate=2008-06-01}}</ref> Significantly harmed because of this change is the city of [[Los Angeles, California|Los Angeles]], which previously experienced a huge economic boom from the large influx of gamers and industry employees during the event. One group that was clearly hit were taxi drivers, where drivers could have expected up to 50% increases in income during an E3 convention.<ref name="Gamespot" />
==Spiritual successor==
On [[August 8]], [[2006]], [[Gen Con|Gen Con, LLC]] announced that it would be expanding its gaming exhibits to include video games. The company also stated that it would increase venue space at its Indianapolis convention and relocate its Anaheim convention to the [[Los Angeles Convention Center]]. However, on [[January 26]], [[2007]], Gen Con announced that it would be canceling its Anaheim show, Gen Con So Cal. The company cited a lack of growth in attendance and an increase in competing shows.
On [[January 5]], [[2007]], [[IDG World Expo]] announced that the [[Entertainment Software Association|ESA]] had endorsed a consumer-oriented successor to E3 called [[Entertainment for All]] or E for All (which replaces the GamePro Expo name). The expo took place from [[October 18]] through [[October 20]], [[2007]] at the [[Los Angeles Convention Center]] to allow participating companies to sell their holiday releases to the attendees. The expo charged an entrance fee of [[United States dollar|USD]] $50 to $110, but attendance was no longer limited to video game developers, retailers, and media.
In many countries other than the US, several smaller expositions have arisen showcasing local talent and games production companies as well as many international companies.
== Company breakaways ==
According to [[Game Informer]], video game companies [[Activision]], [[Lucasarts]], [[Foundation 9]], [[Atlus]], and [[NCsoft]] have broken away from [[Entertainment Software Association|ESA]].{{fact}} In an interview with [[Activision Blizzard]] CEO Bobby Kotick, when asked why the company left the ESA, he stated that they "have [their] own issues that are not the industry's issues" and that they need their own executive to deal with the government instead of the ESA.<ref>http://weblogs.variety.com/the_cut_scene/2008/07/why-activision.html</ref>
==See also==
*[[History of E3]]
*[[Tokyo Game Show]] — Game expo held in [[Tokyo|Tokyo, Japan]]
*[[SpaceWorld]] — [[Nintendo]] exclusive game expo, no longer held
*[[Consumer Electronics Show]]
*[[Game Developers Conference]]
*[[Games Convention]] — held in [[Leipzig|Leipzig, Germany]]
==References==
{{reflist}}
<div class="references-small">
*{{cite web|url=http://www.firingsquad.com/features/looking_back_at_e3_1/ |title=Looking back at E3 |first=John |last=Callaham
|publisher=FiringSquad |date=2007-06-19 |accessdate=2007-06-22}}
</div>
==External links==
*[http://www.e3expo.com/ Official E3 site]
*[http://www.e3.net/ E3 2008 News and Coverage]
*[http://www.gamecriticsawards.com/ Game Critics Awards - Best of E3]
*[http://www.n-sider.com/articleview.php?articleid=209 N-Sider.com's History of E3]
*[http://www.armchairempire.com/Features/e3-chronicles/mainpage.htm E3 Summary 1995 - 2004]
*Game Zero magazine's [http://www.gamezero.com/team-0/articles/industry/e3_1995/e3_1995.html E3 1995 Coverage and Daily Summaries]
* '''E3 2007 coverage''': [http://e3.1up.com/ 1UP], [http://www.E3coverage.com/ E3coverage.com], [http://www.g4tv.com/e3 G4], [http://e3.gamespot.com Gamespot], [http://www.ign.com/e3/2007/index.html IGN], [http://www.joystiq.com/tag/e307 Joystiq]
*[http://www.cydonian.com/photos/cat7.htm Photography of Chris Smart - Three Days in LA - E3 2004 ]
[[Category:Video game trade shows]]
[[Category:Recurring events established in 1995]]
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