Fanta 384375 225566184 2008-07-14T10:01:19Z Bumm13 63286 added Category:Grape sodas wikilink {{Refimprove|date=October 2007}} {{Infobox Beverage |name = Fanta |image= [[Image:Fanta logo.jpg|165px]] |manufacturer= [[The Coca-Cola Company]] |Headquarters= [[Atlanta, Georgia]] |type= [[Soft drink]] |origin=[[Germany]] |introduced=1940 }} '''Fanta''' is a global [[brand]] of fruit-flavored [[soft drink]] from the [[The Coca-Cola Company]]. There are over [[International availability of Fanta|70 flavors world-wide]]; however, most of them are only available in some countries. The brand was originally introduced in [[Germany]] in 1940, and was purchased by Coca-Cola in 1960. Today it is available in 180 countries. ==History== [[Image:Fanta old.jpg|left|100px|thumb|Older Fanta logo]] In 1940 Fanta was created by the German chemist Schetelig during [[World War II]] in [[Germany]], by the German [[Coca-Cola]] bottling company in [[Essen]]. Due to [[Second Battle of the Atlantic|wartime restrictions on shipping]] between Germany and the United States, the German bottling plant could not get Coca-Cola syrup. The CEO of the plant, [[Max Keith]], needed a product to keep the plant in operation and devised a fruit flavored drink made from available ingredients. Using apple fiber remaining from cider pressing and [[whey]], a byproduct from cheese manufacture, Fanta was created and became quite popular. The original German Fanta had a yellow color and a different flavor from that of Fanta Orange. The flavor varied throughout the war, depending on the ingredients used. The name 'Fanta' was coined during an employee contest to name the new beverage. Keith told them to let their '''Fantasie''' (German for "imagination") run wild. On hearing that, salesman Joe Knipp spontaneously arrived upon the name ''Fanta''. After [[World War II]], Fanta was introduced to [[United States|the United States]] by Coca-Cola, and in 1960 they bought the [[trademark]]. What had been known as Fanta Klare Zitrone ("Clear Lemon Fanta") in Germany, was introduced to the United States as [[Sprite (soft drink)|Sprite]] in 1961 to compete against [[7 up|7-Up]]. Fanta Orange is the most popular Fanta flavor, available in 180 countries. In terms of volume, [[Brazil]] is the largest consumer of Fanta in the world. Fanta remains more popular in Europe and South America than in the United States. Primary competitors to Fanta have included [[Tango (drink)|Tango]], [[Orangina]], [[Mirinda]], [[Slice (soft drink)|Slice]] and [[Tropicana Twister]]. In some markets, Coca-Cola also has spun off various diet Fanta varieties including Fanta "Z" and Fanta Zero Orange. ==Ingredients== The composition of Fanta, for the same flavor, varies from country to country. For example, the European Fanta Orange has orange juice (in variable percentages), whereas the US formulation does not <ref>[http://www.cogulus.com/fanta/ Fanta Ingredients - Orange Juice Percentage Variation by Country]</ref>. The Australian version is 5% fruit juice, and South American formulations also have orange juice, especially in Brazil, where Fanta is 10% orange juice. These differences mean the taste of Fanta differs greatly from country to country, more so than regular Coca Cola, and may in part explain why the drink's popularity varies so much between different countries. Difference in coloring can be observed internationally, for example German Fanta Orange is yellow, in Latin American markets, deep orange coloring is used. Spanish Fanta Orange formulation: <ref>Fanta Orange 2 l. bottle informational label</ref> * Carbonated water, sugar, 8% orange juice from concentrate, [[acidity regulator]] [[E number|E-330]] ([[citric acid]]), aromas, preserver E-211 ([[sodium benzoate]]), stabilizers E-414 ([[gum arabic]]), E-412 ([[guar gum]]), E-445, antioxidant E-300 ([[ascorbic acid]]), [[food coloring]] E-160a ([[Carotene]]) and [[gelatine]] (made from fish). United States Fanta Orange formulation: * Carbonated water, [[high fructose corn syrup]], [[citric acid]], sodium benzoate, modified food starch, natural and artificial flavors, sucrose acetate isobutyrate, sodium [[polyphosphate]]s, [[coconut oil]], yellow 6, [[brominated vegetable oil]], red 40, dioctyl sodium sulfosuccinate. British Fanta Orange formulation: <ref>http://www.coca-cola.co.uk/yourhealth/whats%5Fin%5Four%5Fdrinks/</ref> * Carbonated water, sugar (from beet and/or cane), orange fruit from concentrate (5%), [[citric acid]], vegetable extracts (carrot, pumpkin), preservative ([[potassium sorbate]]), flavourings, sweeteners (sodium saccharin, aspartame), [[acidity regulator]] (sodium citrate) The combination of sodium benzoate and ascorbic acid (vitamin C) in some soft drinks may potentially lead to the formation of [[benzene]]. Benzene is a known [[carcinogen]]. However, Fanta has not been shown to contain benzene above the limits set by the [[EPA]] for drinking water. <ref>[http://www.cfsan.fda.gov/~dms/benzqa.html Questions and Answers on the Occurrence of Benzene in Soft Drinks and Other Beverages]</ref> ==Fanta in other countries== {{main|International availability of Fanta}} [[Image:fanta-guadeloupe.jpg|thumb|150px|Billboard promoting Guarana Fanta in [[Guadeloupe]]]] There are over 70 different flavors world-wide. For example, in [[Romania]] (and some other countries), there is "Fanta Shokata" based on the traditional Romanian and [[Balkan]] drink [[Socata]] made from [[Elderberry|elderflower]] ( a wordplay between "soc"- elderberry in Romanian- and "shock"). In [[Switzerland]] and [[the Netherlands]] the local fruit, [[blackcurrant]] is used to produce Fanta as well. Some identical flavors have different names in different markets. The classic orange, for example, was rebranded "Fanta Funky Orange" in 2003 for the [[Nordic countries]] and [[Belgium]], and to 'Fanta Original Orange' in [[the Netherlands]] while other countries retain the older "Fanta Orange" brand. As of the year 2005, the Fanta brand has been connected with the word ''Bambaacha'' (or ''Bamboocha''), which is often seen in the Fanta commercials. [[Tab (soft drink)|TaB]] diet Cola was originally produced by the Fanta division of Coca-cola and was, at one time, available in a variety of non-cola flavors as well. Later in 2005, Fanta branched out into new Fanta Zero (diet versions) varieties in [[Great Britain]]. In [[Great Britain]], the new Fanta logo is introduced. ==Advertising== {{Unreferencedsection|date=June 2008}} In 2001, The Coca-Cola Company began folding what had been known as [[Minute Maid]] soft drinks (introduced in 1987 in the United States) and began an aggressive advertising campaign to expand the market for Fanta (which had been available in the [[United States]] since 1960), especially among younger consumers. Their campaign features ''[[Fantanas|The Fantanas]]'', a fictional [[girl group]] whose tagline is ''Don't You Wanta Fanta?'' The Fantanas (and their flavors) are Amie (orange), Sophia (grape), Kaia (strawberry), and Mimi (pineapple). Along with traditional television and print advertisements, Fanta has been aggressively marketed in [[movie]]s targeted at teenage audiences. The Fantanas were parodied several times on the US show, "[[MADtv]]", during their 10th season, with former cast member [[Paul Vogt]] portraying yet another member of the group called 2 liter Beth: a fat, leering, sexually provocative, food-obsessed young woman with what could be called an "all-purpose", generic Latin accent. Around 2003 the Fanta website allowed people to produce their own films, based on their televised advert. The advert featured people in a foreign country, with comic subtitles for their language. The Fanta Shokata website let people do similar with a variety of video clips. This became a huge attraction to the site, and has since become a well remembered and celebrated part of the [[Community of Myth (computer game)|Community of Myth]]'s historic culture - the only time Fanta itself has become part of an internet meme. In the United States, commercials for Fanta come with the tag line, "Wanna Fanta, don't you wanta?" It was changed to "Wanna Fanta, Fanta Fever!" when the Fanta Fever drink was introduced. In 2008, [[Jonti Picking]] (alias 'Weebl') was commissioned to produce a series of Flash animated web toons/games to advertise the product within the UK. Located on Picking's 'Weebl's Stuff' site (made popular for his own independent animations), the series focuses on Jimmy 2 Hats (a short, squeaky voiced man) and The Evil Ruler of the Hades Cluster (a tall, raspy voiced alien) whose attempts to have fun are threatened by a group of [[Marvin Martian]]-like police officers enforcing an official 'No Fun' law. The cartoons take a self mocking approach, similar to many of Picking's other commercially commissioned animations. Fanta is constantly referenced as being the most fun thing in existence in a range of increasingly unsubtle ways. ==References== {{reflist}} == External links == * [http://www.diggerhistory.info/pages-food/coca_cola.htm History of Coca-cola and Fanta complete with pictures] * [http://www.fanta.com Fanta official website] * [http://www.virtualvender.coca-cola.com/ft/detail.jsp?brand_id=258 Fanta on Coca-cola.com] * [http://www.snopes.com/cokelore/fanta.asp The Reich Stuff: Was Fanta Invented by the Nazis?] (from [[Snopes.com]]) * [http://www.signonsandiego.com/news/business/20050513-1029-food-coke.html Coke phasing out Minute Maid soft drinks] ==Gallery== <gallery> Image:Fanta-logo.jpg|Previous Fanta Logo Image:Fanta3.jpg|A Fanta bottle </gallery> {{citrus sodas}} [[Category:Coca-Cola brands]] [[Category:Diet sodas]] [[Category:Citrus sodas]] [[Category:Grape sodas]] [[Category:Lemon-lime sodas]] [[Category:Orange sodas]] [[ar:فانتا]] [[bs:Fanta]] [[cy:Fanta]] [[da:Fanta]] [[de:Getränkemarken der Coca-Cola GmbH#Fanta]] [[el:Φάντα]] [[es:Fanta]] [[fr:Fanta]] [[id:Fanta]] [[it:Fanta]] [[he:פאנטה]] [[nl:Fanta]] [[ne:फ्यान्टा]] [[ja:ファンタ]] [[no:Fanta]] [[pt:Fanta]] [[ru:Фанта]] [[simple:Fanta]] [[sl:Fanta]] [[sr:Фанта]] [[fi:Fanta]] [[sv:Fanta]] [[th:แฟนต้า]] [[tr:Fanta]]