Fast moving consumer goods 1614708 224122388 2008-07-07T12:19:06Z 212.71.33.85 {{redirect|CPG}} '''Fast Moving Consumer Goods''' ('''FMCG'''), are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods.<ref>{{cite paper |author=Janet Coulthart |title= Fast Moving Consumer Goods |publisher= US Department of Commerce |date= September 2006 |url=http://commercecan.ic.gc.ca/scdt/bizmap/interface2.nsf/vDownload/ISA_5619/$file/X_135287.DOC |accessdate=2007-07-09 }}</ref> FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately. This is per Sajeer Parambath. The retail market for FMCGs includes businesses in the following [[International Standard Industrial Classification]] (ISIC) (Revision 3) categories<ref>{{cite paper |author=Aydın Çelen |coauthors=Tarkan Erdoğan and Erol Taymaz |title= Fast Moving Consumer Goods Competitive Conditions and Policies |publisher=Economic Research Center, Middle East Technical University |date=June 2005 |url=http://www.erc.metu.edu.tr/menu/series05/0503.pdf |accessdate=2007-07-09 }}, p.2</ref> * ISIC 5211 retail sales in non-specialized stores * ISIC 5219 other retail sale in non-specialized stores * ISIC 5220 retail sale of food, beverages and tobacco in specialized stores * ISIC 5231 retail sale of pharmaceutical and medical goods, cosmetic and toilet articles * ISIC 5251 retail sale via mail order houses * ISIC 5252 retail sale via stalls and markets * ISIC 5259 whole sale goods Supplier industries for FMCGs include 1511 meat and meat products, 1512 fish and fish products, 1513 fruit and vegetables, 1514 vegetable and animal oils and fats, 1520 dairy products, 1531 grain mill products, 1532 starches and starch products, 1533 animal feeds, 1541 bakery products, 1542 sugar, 1543 cocoa, chocolate and sugar confectionery, 1544 macaroni, noodles, couscous, 1549 other food products, 1551 spirits; ethyl alcohol, 1552 wines, 1553 malt liquors and malt, 1554 soft drinks, mineral waters, 1600 tobacco products, 2101 pulp, paper and paperboard, 2102 corrugated paper, containers, 2109 other articles of paper and paperboard, 2424 soap and detergents, cleaning preparations, perfumes.<ref>{{cite paper |author=Aydın Çelen |coauthors=Tarkan Erdoğan and Erol Taymaz |title= Fast Moving Consumer Goods Competitive Conditions and Policies |publisher=Economic Research Center, Middle East Technical University |date=June 2005 |url=http://www.erc.metu.edu.tr/menu/series05/0503.pdf |accessdate=2007-07-09 }}, p.3-4</ref> FMCG products contrast with [[durable good]]s or [[major appliance]]s such as kitchen appliances, which are generally replaced less than once a year. In Britain, "white goods" in FMCG refers to large household electronic items such as refrigerators. Smaller items such as TV sets and stereo systems are sometimes termed "brown goods".{{fact|date=July 2007}} A subset of FMCGs are '''Fast Moving Consumer Electronics''' which contain innovative electronic products such as mobile phones, [[MP3 players]], [[digital cameras]], [[GPS]] Systems, cell phones and [[Laptops]] which are replaced more frequently than other electronic products mainly due to technology changes.{{fact|date=July 2007}} Some of the best known examples of Fast Moving Consumer Goods companies include [[Clorox]], [[Colgate-Palmolive]], [[General Mills]], [[H. J. Heinz]], [[Reckitt Benckiser]], [[Sara Lee]], [[Nestlé]], [[Unilever]], [[Procter & Gamble]], [[Coca-Cola]], [[Carlsberg]], [[Kimberly-Clark]], [[Kraft]], [[Pepsi]], [[Warburtons]], [[Wilkinson]] and [[Mars]].{{fact|date=July 2007}} ==References== {{Reflist}} [[Category:Marketing]] <!-- interwiki --> [[de:Fast Moving Consumer Goods]] [[fr:Biens de grande consommation]] [[nl:Fast Moving Consumer Goods]] [[pl:FMCG]] [[ro:Bunuri de consum cu mişcare rapidă]] [[ru:Ширпотреб]] [[vi:Nhóm hàng tiêu dùng nhanh]] [[zh:消耗品]]