Fresca
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2008-07-12T02:55:34Z
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{{Refimprove|date=October 2007}}
{{Infobox Beverage
|name=Fresca
|image=[[Image:Fresca.PNG|230px|]]
|type=[[Citrus]] [[soft drink]]
|manufacturer=[[The Coca-Cola Company]]
|origin=[[USA]]
|introduced=[[1963]]
|related= [[Fanta]]
|variants=
}}
'''Fresca''' is a [[Coca-Cola brands|brand]] of citrus [[soft drink]] made by [[The Coca-Cola Company]]. First introduced in the [[United States]] in 1963, the drink is now sold throughout the world, although it is not widely available outside of North America. Unlike other Coke products, it does not have a [[Pepsi]] equivalent (although in many markets, Pepsico licenses, produces and distributes "Diet [[Squirt]]," a very similar beverage owned by [[Dr Pepper & Seven-Up, Inc.]]).
==History==
Since its inception, Fresca has been marketed in the United States as a [[calorie]]-free, [[grapefruit]]-flavored soft drink, ostensibly catering to discriminating adult tastes. Fresca underwent its major ingredient change in 1985, when its non-caloric sweetener [[saccharin]] was replaced by [[aspartame]].
Historian [[Doris Kearns Goodwin]] wrote that Fresca was the favorite drink of [[President of the United States|U.S. President]] [[Lyndon B. Johnson]], who had a button installed on the desk in the [[White House]]'s [[Oval Office]] which would summon his military aide to bring the drink. In addition, Fresca was the favorite drink of the [[expansion team]]s in the [[National Hockey League|NHL]] during the 1967 season; therefore, Fresca was originally slated to be the sponsor to the NHL the following year. However, the NHL board of governors rejected the proposed sponsorship; this may have played a role in Fresca's failure to break through to the mainstream.
In [[Latin America]], Coca-Cola markets an entirely different soft drink under the Fresca brand name. This drink is [[grapefruit]]-flavored, but contains sugar. It is similar to the [[Squirt]] soft drink marketed in the United States by [[Dr Pepper & Seven-Up, Inc.]] In 1997 Coca-Cola launched the soft drink throughout the U.S. as [[Fanta Citrus|Citra]]. However this was not successful as a separate product line, and that drink is now sold as the Citrus flavor in the [[Fanta]] line. The name may have been confusing for Latin American consumers, as "[[agua fresca]]".
[[Image:Mex fresca.jpg|thumb|2006 Mexican glass Fresca bottle (355 ml)]]
For years, Fresca maintained somewhat of a [[cult]] following, similar to [[Tab (soft drink)|Tab]], consisting of people who had grown up with the drink, yet it didn't obtain major market appeal. Around the turn of the century (2000), however, Fresca grew in popularity somewhat organically, enough so that it was sufficiently popular for Coca-Cola to take notice.
In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. Fresca advertising continues to emphasize sophistication.
During this redesign, two new flavors were introduced (''Sparkling Peach Citrus'' and ''Sparkling Black Cherry Citrus'') and the original grapefruit flavor was renamed ''Sparkling Citrus''. Subsequently, "Sparkling" was dropped from the name of the first two flavours and the original flavour renamed ''Original Citrus''.
''Fresca'' means "fresh" (feminine form) in [[Portuguese language|Portuguese]], [[Spanish language|Spanish]] and [[Italian language|Italian]].
== Flavors of Fresca ==
* Apple
* Cherry
* Iced Tea
* Cola
* Fruit Punch
* Grapefruit (the original)
* Lemon Lime
* Orange
* Peach
* Pear
* Sparkling Black Cherry (new with product redesign in 2005, "Sparkling" later dropped from name)
* Sparkling Peach Citrus (new with product redesign in 2005, "Sparkling" later dropped from name)
* Sparkling Citrus (new name for original grapefruit flavor with product redesign in 2005, later renamed Original Citrus)
* Strawberry
* Cherry Citrus
* Lime Citrus
* Pink Grapefruit (Mexico)
* Red Grapefruit (Mexico) -discontinued-
* Lado B (Mexico) -Sour grapefruit-
* Zero (Mexico) -diet/light-
nutrition facts:
serving size one 12 oz can
CALORIES 0 (0)%
SODIUM 35MG (1)%
TOTAL CARB O G (0)%
PROTEIN O G (0)%
TOTAL FAT 0 G (0)%
contains phenylalanine
==Ingredients==
* [[Carbonated water]]
* [[Citric acid]]
* [[Concentrate]]d [[Grapefruit juice]]
* [[Potassium citrate]]
* [[Potassium benzoate]] and [[EDTA]] (preservatives)
* [[Aspartame]]
* [[Acesulfame potassium]]
* [[Acacia]]
* [[Flavor|Natural flavors]]
* [[Glycerol]] [[ester]] of [[wood rosin]]
* [[Brominated vegetable oil]]
* [[Locust bean gum|Carob bean gum]]
==References==
{{Reflist}}
==External links==
* [http://www.fresca.com/ Official Fresca product website]
* [http://www2.coca-cola.com/presscenter/newproducts_fresca_makeover.html Coca-Cola's page regarding the Fresca makeover]
{{citrus sodas}}
[[Category:Coca-Cola brands]]
[[Category:Citrus sodas]]
[[Category:1963 introductions]]
[[sv:Fresca]]