Fruit 'n Fibre
2817237
223315681
2008-07-03T15:06:37Z
216.145.54.7
sultanas missing from ingredients (jingle was apples cocunuts bananas, raisin hazelnuts sultanas)
[[Image:Kelloggs Fruit n Fibre 750g.jpg|thumb|120px|Kellogg's Fruit 'n Fibre]]
'''Fruit 'n Fibre''' is a [[breakfast cereal]] produced by [[Kellogg's]] and sold in various countries (including the [[United Kingdom|UK]]). It consists of [[wheat]] [[flakes]], [[dried fruit]] ([[sultana]]s, [[raisin]]s, [[coconut]], [[banana]], and [[apple]]) and [[hazelnut]]s. Versions of this cereal are also produced by other companies under similar names, such as '''Fruit & Fibre'''. The Kellogg's version is also known as '''Optima Fruit & Fibre''' in some markets (this name was used in the [[United Kingdom|UK]] for a short period from 1997, but was eventually changed back).
One of Fruit 'n Fibre's main selling points is its relatively high level of [[dietary fiber|dietary fibre]], although it does not contain as much of this as bran-based cereals (such as [[Bran Flakes]] or [[All-Bran]]) normally do.
In the early-1990s, some television advertisements for the cereal featured a jingle with the chorus "Fruit & Fibre." The melody was identical to [[Frank Sinatra]]'s song "Love and Marriage,"{{Fact|date=February 2007}} also known as the theme of the television show "[[Married With Children]]."
== Post Cereals "Fruit & Fiber" (U.S.) ==
A cereal called "Fruit & Fiber" was produced in the United States by [[Post Cereals]] in two versions: Dates, Raisins & Walnuts; and Peaches, Raisins & Almonds. Circa 2004, the name was changed to [[Fruit & Bran]]; both versions were continued after the name change. Towards the end of 2006, production of [[Fruit & Bran]] cereal was discontinued by Post, with no version of Fruit & Fiber currently available in the U.S.{{Fact|date=April 2007}}
One advertising campaign featured the tagline, "Tastes so good, you'll forget the fiber," as cereal eaters in the commercial would try to remember the name of the brand: fruit and...and....
Another campaign in the U.S. featured comedian Tim Conway insisting on pronouncing the word "fiber" phonetically so that it sounded something like "FEE - bray".
==External links==
* [http://www.kelloggs.co.uk/products/product.asp?id=22 Kellogg's UK - Fruit 'n Fibre page]
* [http://www.ciao.co.uk/Reviews/Tesco_Fruit_and_Fibre_Cereal__5331511 Tesco Fruit & Fibre]
* [http://www.kraftfoods.com/main.aspx?s=recipe&m=recipe/knet_recipe_display&wf=9&recipe_id=51736 Bran Cereal Muffins made with Post Fruit & Fibre]
* [http://www.kraftfoods.com/PostCereals/phc.htm#FruitBran Post Fruit & Bran]
[[Category:Kellogg cereals]]