Grape-Nuts
1285104
223368099
2008-07-03T19:42:39Z
76.253.33.129
/* Marketing */
<!-- Deleted image removed: [[Image:Wiki grapenuts.jpg|thumb|300 px|A box of Grape Nuts.]] -->
'''Grape-Nuts''' is a [[breakfast cereal]] developed by [[C. W. Post]] in 1897. Post was a patient and later competitor of the [[19th-century]] breakfast food innovator, Dr. [[John Harvey Kellogg]]. Neither [[grape]]s nor [[nut (fruit)|nut]]s have ever been ingredients in the cereal. The original formula for Grape-Nuts called for [[grape sugar]], which is composed mostly of [[glucose]] unlike most other [[sugar]] sources and food sweeteners which are principally [[sucrose]]. This, combined with the "nutty" flavor of the cereal inspired its name. But some employees at Post claim that the cereal got its name because the tiny nuggets resemble grape seeds or grape "nuts".
==Marketing==
Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and also as a "brain food." During the 1960s, advertising for the brand promoted Grape-Nuts as the cereal that "fills you up, not out." Brand users, particularly "mother/daughter look-alikes," were shown engaged in fitness activities such as tennis, horseback riding, skiing, and swimming.
This [[ad campaign]] produced at least one [[television commercial]] featuring a "catch-phrase" that became a target for numerous sketches, comics, riffs, and take-offs in other [[Mass media|media]]. Spanning the ensuing two decades, "[[Oh no, Mrs. Burke! I thought you were Dale!]]" was parodied in the film [[The Kentucky Fried Movie]] and continued to appear in [[comedy]]. This line is remembered today by most who saw the 1968 through 1970 commercial, while it is also familiar to many people too young to have seen the original TV spots.
An ad campaign following the above utilized a similarly catchy phrase, as [[Euell Gibbons]] became the spokesperson for the brand, promoting Grape-Nuts as the "Back to Nature Cereal." The line, "Ever eat a pine tree?", proved to draw increased attention to the product from [[consumers]], as well as from [[comedian]]s of all sorts.
Grape-Nuts is credited with being the first product to use a coupon in sales promotion when C.W. Post Company offered a penny-off coupon to get people to try their cereal in the late 1890s.
==Ingredients==
Whole Grain Wheat Flour, Wheat Flour, Malted Barley Flour, Salt, Dried Yeast.
==See also==
* [[Granula]]
==References==
===Bibliography===
* Jones, Evan (1981) ''American Food: The Gastronomic Story'', Random House, Inc. ISBN 0-394-74646-5
===External links===
* [http://www.nograpesnonuts.com No Grapes No Nuts site]
* [http://www.grapenuts.com Grape-Nuts site]
* [http://www.kraftfoods.com Kraft Foods Inc.]
* [http://food.gusni.com/recipes/cereal/Grape_Nuts_Cereal.html How To Make Grape Nuts Cereal At Home]
* [http://graphic-design.tjs-labs.com/gallery-view?product=grape%25nuts Gallery of classic graphic design featuring Grape-Nuts cereals.]
* [http://BurkesGrapeNuts.com Burke Family Grape-Nuts TV Commercial Archives]
[[Category:Post Cereals brands]]
[[Category:1897 introductions]]