Jägermeister
449342
225304332
2008-07-13T00:08:06Z
85.177.50.81
/* Sponsorship */
{{Infobox Beverage
|name = Jägermeister
|image = [[Image:Jagermeister bottle.jpg|250px]]
|type = Digestif
|abv = 35%
|proof = 70
|manufacturer = Mast-Jägermeister AG
|distributor =
|origin = [[Wolfenbüttel]], [[Germany]]
|introduced = 1935
|discontinued =
|colour = Dark brown
|variants =
|related =
}}
{{foreignchar|Jaegermeister|ä}}
'''Jägermeister''' ({{IPA|ˈjeːgəˌmɑɪstʰə}}) is a German 70-proof [[digestif]] <ref>The bitter truth http://www.drinksint.com/articles/51703/The-bitter-truth.aspx?category=9050 1 October 2007</ref> that is made with [[herb]]s, [[root]]s, and [[spice]]s. It is the flagship product of [[Mast-Jägermeister AG]], headquartered in [[Wolfenbüttel]], south of [[Braunschweig]], [[Germany]].
Contrary to an urban legend, it does not contain any deer or elk blood. <ref>[http://www.snopes.com/business/secret/jagermeister.asp Jägermeister contains deer or elk blood]</ref>
==Preparation==
Jägermeister’s recipe is a [[trade secret]]. It is a ''[[digestif]]'' spirit similar to other Central European [[Bitters|''stomach bitters'']], such as [[Gammel Dansk]] from Denmark, [[Unicum]] from Hungary, [[Gorki List]] from Serbia, and [[Becherovka]] from the [[Czech Republic]] . When contrasted with those beverages, Jägermeister tastes less bitter.
On their web site (Mast-Jägermeister), it is suggested that Jägermeister be kept in a freezer at -18° C (0° F) or on tap between -15° C and -11° C (5° to 12° F).
In Germany, the term ''[[Bitters|Bitter]]'' applies only to those bitters that actually are [[Taste#Bitterness|bitter]]. Since Jägermeister has a sweet flavour, it is instead considered a ''Kräuterlikör'' (literally "herbal liqueur") Most of the many other brands of ''Kräuterlikör'' in Germany are not widely exported. Jägermeister is the market leader in Germany.{{Fact|date=January 2008}}
In [[German language|German]], ''Jägermeister'' means "Hunter - Master" (combining ''[[Jäger]]'', hunter, and ''[[Meister]]'', master in the sense of accomplished professional, leader and certified teacher under the medieval German [[guild]] system, as opposed to "Lehrling" = apprentice, and "Geselle" = [[journeyman]]). As a legal term, "Jägermeister" was introduced in 1934 to designate senior foresters and hunters in the forestry administration. The Jägermeister logo, the head of a [[Deer|stag]] with a glowing cross between the antlers, is a reference to the stories of [[Saint Hubertus]] and [[Saint Eustace]].<ref>[http://www.nytimes.com/2007/02/06/arts/design/06bibl.html New York Times: Biblical Art in a Secular Century]</ref> On the edge of the label of a Jägermeister bottle, the following poem by Otto von Riesenthal (1848) is printed:
:''Das ist des Jägers Ehrenschild,''
:''daß er beschützt und hegt sein Wild,''
:''weidmännisch jagt, wie sich's gehört,''
:''den Schöpfer im Geschöpfe ehrt.''
In English:
:''This is the hunter's badge of honour,''
:''that he protect and nourish his game,''
:''hunt sportingly, as is proper,''
:''and honour the Creator in the creature.''
Or, a more loose translation that preserves [[rhyme]] and [[meter (poetry)|meter]]:
:''This is the hunter's badge of glory:
:''That he protects and tends his quarry,
:''Hunts with honour, as is due,
:''And through the beast to God is true.
And, according to Jagermeister A.G.:
The ring around the label on the bottle translates to--
:''"It is the hunter's honour that he
:''protects and preserves his game,
:''hunts sportsmanlike, honours the
:''Creator in his creatures."
==History==
The company was founded in [[1878]] by Wilhelm Mast. In [[1934]], the recipe for the herbal liquor was developed and the product was introduced to the German market in 1935. As one of [[Hermann Göring]]'s functions under the [[Nazism|Nazi]] regime was ''Reichsjägermeister'' ("Reich hunter master": meaning he was head of all German hunters), it is widely considered to have been created to honor Göring.{{Fact|date=February 2008}}
The original purpose of this concoction was medicinal; being used to cure everything from an incessant cough to digestive problems. It was used in World War II as a field anesthetic. {{Fact|date=April 2008}} In Germany, it is still widely recognised as a [[digestif]], and is kept in many German households for such purposes, sometimes being irreverently called ''Leberkleister'' (i.e., "liver-glue"). It is also commonly used in small quantities around the home as an insect trap, as small flies and wasps are drawn to the sweet smell and taste of the drink. {{Fact|date=April 2008}}
As of [[1970]], Jägermeister was exported to fifty countries.
In recent years, It has been considered a very popular drink around college students.
==Sponsorship==
[[Image:Porsche956WBrun19850802.jpg|thumb|right|Jägermeister sponsored [[Brun Motorsport]] [[Porsche 956]]]]
From the 1970s, the Jägermeister brand has developed an association with [[Auto racing|motor racing]], as they have sponsored various European racing teams, primarily those who fielded [[BMW]]s<ref>[http://rst.hot.lu/jgermeisterbmw Den E21 320 am Jägermeister Look]</ref> and [[Porsche]]s. These teams have competed in various major racing series including: [[Formula One]] ([[March Engineering|March]] and [[EuroBrun]]), [[Deutsche Rennsport Meisterschaft|DRM]] ([[Max Moritz Racing|Max Moritz]]<ref>[http://www02.exoto.com/Collectibles/RacingLegends/Porsche935/HistoryRLG18093.asp Exoto's Racing Legends - Porsche 934 RSR/935 Turbo Jägermeister Gift Set]</ref>, [[Kremer Racing|Kremer]], [[Zakspeed]]), [[Deutsche Tourenwagen Meisterschaft|DTM]] and [[Group C]] ([[Brun Motorsport]]), who took the team title in the [[1986 World Sportscar Championship season|1986 World Sportscar Championship]].
Jägermeister's orange livery is one of the more commonly recognised in motorsport. The [[Spain|Spanish]] [[Fly (car)|Fly]] slot car brand has recently brought out model cars with the distinctive design. More recently, they introduced the [[Naylor Racing]] [[National Hot Rod Association|NHRA]] [[Pro Stock]] car, minus its signature orange livery.<ref>[http://sev.prnewswire.com/auto/20060208/NYW11008022006-1.html Sidney Frank Importing Co., Inc.: Start Your Engines! Jägermeister Teams Up With Naylor Racing and the NHRA!]</ref> The livery's notability was proven when an article of the [[January 31]], [[2008]] edition of [[Autosport]] listed it as one of twenty most iconic commercial color schemes.<ref>Flying Colours by Henry Hope-Frost, Autosport, [[31 January]] [[2008]]</ref>
Jägermeister also had its involvement in [[table tennis]], as it sponsored a domestic team called ''TTC Jägermeister Calw'', and was a personal sponsor of [[Dragutin Šurbek]].
Jägermeister is also associated with the [[German football league system|German football league]], especially in [[Fußball-Bundesliga|Bundesliga]]. In [[1973]], the [[Eintracht Braunschweig]] team were the first to sport a sponsor logo on their jerseys, although they refused a related attempt to re-name the team Eintracht Jägermeister. The move, very controversial at the time, paid the team 100,000 DM (€51,130) and introduced a new way of doing business in football that is worth millions today. Other clubs quickly followed suit. Now, Jägermeister sponsors advertising at various football stadiums in Germany.<ref>[http://www.jagermeister.com/welcome/welcome.com.aspx Official site]</ref>
In the United States, it became popular through the savvy promotion of Sidney Frank, and by association with the wild partying of heavy metal bands like [[Metallica]], [[Mötley Crüe]], [[Pantera]] and [[Slayer]]. Jägermeister is the tour sponsor of numerous underground rock and ska bands such as [[Spunge]], [[Chimaira (band)|Chimaira]], [[GWAR]], [[Dope (band)|Dope]], [[Hanzel und Gretyl]], [[Hemlock (band)|Hemlock]], [[Mushroomhead]], [[Orange Goblin]], [[Dog Fashion Disco]], [[Bloodhound Gang]], [[SikTh]], [[My Ruin]], [[Corrupt Absolute]] and [[Electric Eel Shock]].
The brand also sponsors the [[Jägermeister Music Tour]], an event which is held each year in the spring and fall. In 2008 Jagermeister moved into cyberspace and launched its own podcast called [http://www.jagercast.ie The Jagercast]
== Wetherspoons Controversy ==
Jägermeister has been banned from several branches of the UK pub chain JD Wetherspoon. It is indicated that too many people became nauseous after consuming shots of the drink at room temperature, rather than chilled as directed, leading to it being removed.
==See also==
*[[Jägerbomb]]
*[[Whynatte]]
== References ==
<div class="references-small"> <references /> </div>
==External links==
{{commonscat|Jägermeister}}
*[http://www.jagermeister.com Official website] in English
*[http://www.jager.com Official website] for the United States
*[http://www.jaegermeister.de Official website] in German
*[http://www.jagermusic.com Jägermeister Music Program]
*[http://www.boozebasher.com/2008-01-09/liqueurs/liquor-review-jagermeister/ Review of Jägermeister]
{{DEFAULTSORT:Jägermeister}}
[[Category:Bitters]]
[[Category:German liqueurs]]
[[Category:1935 introductions]]
[[Category:German brands]]
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