Lui
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LOL
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{{see|The Samoan rugby player|Lolo Lui}}
{{wiktionarypar|lui}}
{{Infobox Magazine
| title = Lui
| image_file = Valerie_Kaprisky_07.jpg
| image_size =
| image_caption = ''Lui'' in the eighties (Aug. 83) with <br>[[Valérie Kaprisky]] as cover girl.
| publisher = [[Filipacchi]]
| category = [[Men's magazines]]
| total_circulation =
| circulation_year =
| frequency = Monthly
| language = [[French language|French]], others
| editor =
| editor_title =
| headquarters = [[Paris|Paris, France]]
| founded = [[1963]]
| firstdate = November 1963
| country = {{FRA}}
| website =
| issn =
}}
'''''Lui''''' is a French adult entertainment [[magazine]] created in November [[1963]] by [[Daniel Filipacchi]], a fashion photographer turned publisher.
The objective was to be bring some charm «à la française» to the market of man-only magazines, following the success of ''[[Playboy]]'' in the USA, launched just a decade before.
France, indeed, in the first half of XXth century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz France-flavoured magazines abroad, when, for example, US publishers used French-assonating titles like ''Chère'' and ''Dreamé'' or placed tricolour flags on the covers, attempting to attract the casual buyer <ref>Jacques Lanzmann — Novelist, lyricist and editor of ''Lui'', ''[[The Independent]]'', 04 July 2006</ref>. It was anyway a semi-clandestine circulating material, not allowed to be freely displayed or admittedly bought. In this sense ''Playboy'' changed the way 'soft-pornography' (become more respectfully 'adult entertainment'), can be publicly circulated.
This magazine was particularly successful from its origins to the early eighties, featuring many B-List but also prominent French actresses, such as [[Brigitte Bardot]], [[Mireille Darc]] or [[Marlène Jobert]]. Its motto was ''Lui, le magazine de l'homme moderne''.
It featured a pin-up by [[Aslan (artist)|Aslan]].
After 1990 there were various attempts to relaunch the title. Currently it is published every three months.
==National editions==
*French edition (1963 - )
*German edition (1977 - 1992)
*Italian edition (1970 - 1986?)
*Spanish edition (1977 - 1978?)
*Brazilian edition (1973?)
*American edition (1972 - ) as ''[[Oui (magazine)|Oui]]''
==Notes and References==
{{reflist}}
==External links==
* [http://www.lui.fr/magazine.php on-line magazine lui.fr] ('''Attention''': Site includes [[Pornography|pornographic]] content.)
* [http://collectionlui.free.fr/ very good collection of past-issues] ('''Attention''': Site includes [[Pornography|pornographic]] content.)
[[Category:Men's magazines|Lui]]
[[Category:French magazines]]
[[Category:Publications established in 1963]]
{{culture-mag-stub}}
[[de:LUI (Magazin)]]
[[fr:Lui (magazine)]]