Magnum (ice cream) 1493164 224233847 2008-07-07T22:37:33Z 78.178.191.93 /* Additional varieties */ [[Image:Magnum ice cream.jpg|thumb|150px|Magnum Classic]] '''Magnum''' is an [[ice cream]] [[brand]] owned by the British/Dutch [[Unilever]] company, and sold as part of the [[Heartbrand]] line of products in most countries. The original [[1990]] ''Magnum Classic'' consisted of a thick bar of [[vanilla]] ice cream on a stick, covered with white or dark [[chocolate]], with a weight of 86 [[gram]]s (120 [[milliliter|ml]]). In 1994 the company also started selling Magnum [[ice cream cone]]s, and in 2002 an [[ice cream sandwich]].<ref>[http://www.unilever.co.uk/ourbrands/foods/Magnum.asp Unilever: Magnum]</ref><ref>[http://www.mymagnum.co.uk/ Magnum official site]</ref> ==Additional varieties== Starting in 1992 the company added Magnum [[Mint (candy)|Mint]], Double Chocolate, and other flavors. In 2002 Magnum branched into [[frozen yogurt]] with their [[raspberry]] fruit swirl covered in milk chocolate. ''Moments'' were introduced which were bite-size ice cream treats with [[caramel]], chocolate or [[hazelnut]] centres, followed later in the year by "mini", "crunchy" (with [[almond]]s) and "[[Diet food|light]]". Late 2002 saw the launch of ''Magnum Intense'' (a [[chocolate truffle]] center enveloped in ice cream and covered with chocolate) and the limited edition ''7 Deadly Sins'' series of ice creams, whose flavors were named after the [[seven deadly sins]]. ''Sins'' was followed by another limited edition range in 2005 in which each flavor was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum Vision. In Australia, the product is sold under the brand name Streets Ice Cream. In 2003 Streets brought out a limited edition series of ice creams known as ''The Sixties Nine'' featuring sixties-related names: ''John Lemon, Wood Choc, Jammy Hendrix, Chocwork Orange, Peace ManGo, Cinniman on the Moon, Cherry Guervara, Candy Warhol and Guava Lamp''. Consumers who collected nine of these ice cream sticks could send them off to gain a free Magnum T-Shirt. The extreme popularity of the Chockwork Orange resulted in Streets selling it as the "Chocolate Orange" Magnum for some time after the remainder of the range was discontinued. Similarily, the Peppermint Envy of the Seven Deadly Sins range became "Peppermint" and is still vailable in Australia today. In Greece and Romania, the Magnum brand name is owned by [[Delta Ice Cream|Delta]]/[[Nestlé]], so the Unilever ice cream uses the name ''Magic''. In 2008 Magnum has brought out new variants in the UK - Mayan Mystica which is a chocolate ice cream Magnum blended with cinnamon and honey flavours, and Magnum Minis available in a variety of flavours. [[Eva Longoria Parker|Eva Longoria]] is the face of Magnum in 2008. Also in 2008, [[Josh Holloway|Josh Holloway]], from television's [[Lost (TV series)|Lost]], was selected as the first male spokesperson of Magnum in Turkey. ==Ice structuring protein== In June 2006 Unilever announced that it had submitted an application to produce an "[[ice structuring protein]]" for use in ice cream. It prevents ice crystals developing in the ice cream during prolonged storage. This ingredient would be produced from [[genetically modified]] yeast, based on a gene from the [[ocean pout]].<ref>Moskin, Julia. [http://www.iht.com/articles/2006/07/26/business/icecream.php "Can a bit of Arctic pep up ice cream?"] - ''[[International Herald Tribune]]''. 31 July, 2006.</ref><ref>[http://news.bbc.co.uk/2/hi/health/5116506.stm "Fishy start for low-fat icecream"] - ''[[BBC News]]''. 26 June, 2006.</ref> ==Flavours and varieties== *1989: [[Ice cream|Classic]] *1992: [[Almond]] *1993: [[Chocolate]] *1993: [[White chocolate|White]] *1994: Cone Classic *1995: [[Walnut]] *1996: [[Nougat]] *1996: Cone Almond *1997: [[Orange (fruit)|Orange]] Choc *1998: Ego *1999: Double [[Caramel]] *2000: Double Chocolate *2001: Caramel & nuts *2002: Sandwich *2002: Yoghurt Fresh *2003: [[Seven deadly sins]] (Lust, Sloth, Greed, Gluttony, Envy, Revenge, Vanity) *2004: Intense (Stick) *2004: Intense (Cup) *2005: [[Sense|Five Senses]] (Aroma, Touch, Vision, Sound, Taste) *2007: Ecuador Dark/Colombia Aroma/Temptation/java *2007: Mint *2008: Mayan mystica *?: Moments *?: After dinner *?: Snack size *?: Bon Bon ===Other national variants=== :{{flagicon|Turkey}} [[Turkey]] *Beyaz Büyü ("White Magic" - White chocolate and almonds over vanilla cream mixed with chocolate chips) *Super Ego (Dark chocolate and almonds over peanut and vanilla cream) *Winner (Candybar-shaped version, milk chocolate with peanuts over vanilla cream and caramel) :{{flagicon|Australia}} [[Australia]] *Ultra Toffee Nut Crunch *Ultra White Berry Bliss *Peppermint *Mini Honeycomb *Mini White Choc *Mini Pure pleasures :{{flagicon|Italy}} [[Italy]] *Essence *Bomboniera :{{flagicon|Mexico}} [[Mexico]] *Almendras *Pistache *7 Pecados *2006: Deseos *2007: Miztica The Magnum is celebrated for being produced in pepper-free factories. ==References== {{Reflist}} {{Unilever}} {{Heartbrand}} [[Category:Ice cream brands]] [[Category:Unilever brands]] [[da:Magnum (is)]] [[de:Magnum (Eiscreme)]] [[it:Magnum (gelato)]] [[nl:Magnum (ijs)]] [[pl:Magnum (lód)]] [[fi:Magnum (jäätelö)]] [[sv:Magnum (glass)]]