Malt-O-Meal Company
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2008-07-15T11:05:34Z
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{{Infobox Company
| company_name = Malt-O-Meal Company
| company_logo = [[Image:MaltOMeal.gif]]
| company_type = [[Private company]]
| company_slogan = "Malt-O-Meal means more!"
| foundation = [[1919]]
| founder = John S. Campbell
| location_city = {{flagicon|USA}} [[Minneapolis]], [[Minnesota]]
| location_country = [[USA]]
| key_people = John Lettmann</br>[[Chairman]] and [[CEO]]</br>Chris Neugent</br>[[President]] and [[COO]]</br>John A. Gappa</br>[[CFO]]
| industry = [[Cereal]]
| products = Hot and cold cereals
| revenue = [[United States Dollar|US $]]490 Million<ref name="hoovers">[http://www.hoovers.com/malt-o-meal/--ID__46764--/free-co-factsheet.xhtml Hoovers, Inc. Malt-O-Meal Fact Sheet] (Retrieved 10 October 2007)</ref>
| num_employees = 1,100<ref name="hoovers"/>
| parent =
| homepage = [http://www.maltomeal.com www.maltomeal.com]
}}
The '''Malt-O-Meal Company''' is a privately-owned [[United States|American]] corporation which produces breakfast cereals. Its corporate headquarters are in [[Minneapolis, Minnesota]]. It employs 1,100 people and had estimated sales in 2006 of $490 million.<ref name="hoovers"/>
==History==
The company was founded in [[1919]], as the Campbell Cereal Company by John Campbell, a miller in [[Owatonna, Minnesota]]. He invented a combination of malted and farina wheat<ref>Unwrapped "[Cereal Aisle] {{cite web|url=http://www.foodnetwork.com/food/show_cw/episode/0,1976,FOOD_9955_58195,00.htmltitle=TV : Unwrapped : Cereal Aisle : Food Network|accessdate=2008-07-04}}" (06/30/2008 9:00PM) Episode: CW1708 Food Network</ref> hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with [[Cream of Wheat]].
In [[1927]], the company moved production of its cereal to the Ames Mill in [[Northfield, Minnesota]]. Nine years later, corporate headquarters were moved to [[Minneapolis, Minnesota]], and in 1953, owners changed the company name to Malt-O-Meal Company.
Attempts in the 1940s to market Campbell's Corn Flakes and in the 1960s to sell State Fair brand Puffed Wheat and Puffed Rice, were abandoned in the face of competition.<ref name="findarticles1"> {{cite web|url=http://findarticles.com/p/articles/mi_gx5202/is_1992/ai_n19122144 |title=Malt-O-Meal Company |accessdate=2007-12-06 |last=Salamie |first=David |coauthors=Kathleen Peippo |date=2007-12-06 |work=International Directory of Company Histories, Volume 63 (1992) }}</ref>
In the 1970s, the Malt-O-Meal Company once again began making cold cereals which replicated popular brands. These cereals are packaged under Malt-O-Meal's brands and private labels for [[Kroger]], [[Safeway]], and [[Wal Mart]].
The Malt-O-Meal Company is the fifth largest cereal manufacturer in the [[United States]], marketing its cereals in more than 70% of the nation's grocery stores.<ref name="hoovers" />
It operates three manufacturing plants in [[Northfield, Minnesota]], one in [[Tremonton, Utah]], and one in [[Asheboro, North Carolina]] , as well as distribution centers in [[Grove City, Ohio]]; [[Coppell, Texas]]; and [[Salt Lake City, Utah]].
==Corporate governance==
The firm is privately owned by members of the Brooks and Fort families, descendants of John Campbell.
==Products==
===Hot cereals===
* Original Flavor
* Chocolate
* Maple & Brown Sugar
* Creamy Hot Wheat
===Cold cereals===
* [[Apple Jacks|Apple Zings]] (Apple Jacks)
* [[Crunch Berries|Berry Colossal Crunch]] (Crunch Berries)
* Blueberry Muffin Tops
* [[Cinnamon Toast Crunch|Cinnamon Toasters]] (Cinnamon Toast Crunch)
* [[Cocoa Pebbles|Cocoa Dyno-Bites]] (Cocoa Pebbles)
* [[Cocoa Puffs|Coco Roos]] (Cocoa Puffs)
* [[Cap'n Crunch|Colossal Crunch]] (Cap'n Crunch)
* [[Corn Pops|Corn Bursts]] (Corn Pops)
* [[Rice Krispies|Crispy Rice]] (Rice Krispies)
* [[Frosted Flakes]] (Kellogg's Frosted Flakes)
* [[Frosted Mini-Wheats|Frosted Mini-Spooners]] (Frosted Mini-Wheats)
* [[Fruity Pebbles|Fruity Dyno-Bites]] (Fruity Pebbles)
* [[Golden Crisp|Golden Puffs]] (Golden Crisp)
* [[Honey Bunches of Oats|Honey and Oat Blenders]] (Honey Bunches of Oats)
* [[Honeycomb (breakfast cereal)|Honey Buzzers]] (Honeycomb)
* [[Golden Grahams|Honey Graham Squares]] (Golden Grahams)
* [[Honey Nut Cheerios|Honey Nut Scooters]] (Honey Nut Cheerios)
* [[Lucky Charms|Marshmallow Mateys]] (Lucky Charms)
* [[Quaker Essentials|Puffed Rice]] (Quaker Puffed Rice)
* [[Quaker Essentials|Puffed Wheat]] (Quaker Puffed Wheat)
* [[Raisin Bran]] (Kellogg's Raisin Bran)
* [[Cheerios|Scooters]] (Cheerios)
* [[Froot Loops|Tootie Fruities]] (Froot Loops)
==Trivia==
The company sponsors "Make it with Malt-O-Meal" recipe contests at the Oregon and Arizona State Fairs.<ref name="OregonSF">{{cite web |url=http://www.oregonstatefair.org/node/142 |title=Oregon Make It with Malt-O-Meal Recipe Contest |accessdate=2007-12-06 |format= |work= }}</ref><ref name="ArizonaSF">{{cite web |url=http://www.azstatefair.com/contests/maltomeal.aspx |title=Arizona Make It With Malt-O-Meal Recipe Contest |accessdate=2007-12-06 |format= |work= }}</ref>
In [[2007]], Malt-O-Meal took part in the "reverse product placement" marketing campaign for ''[[The Simpsons Movie]]'' and packaged one of their cereals, Tootie Frooties, <ref name='KARE'>{{cite news | first=Associated | last=Press | coauthors= | title=Krusty-O's cereal won't be available in Minnesota | date=7/6/2007 | publisher=KARE-11 | url =http://www.kare11.com/news/news_article.aspx?storyid=259273 | work = | pages = | accessdate = 2007-12-06 | language = }}</ref> as "[[List of products in The Simpsons#Krusty-Brand Cereal|Krusty-O's]]". The cereal was sold in [[7-Eleven]] stores across North America along with other ''[[The Simpsons Movie]]'' [[Kwik-E-Mart#7-Eleven promotion|related products]]. <ref name='fox-simpsons'>{{cite news | first=Associated | last=Press | coauthors= | title=7-Eleven Becomes Kwik-E-Mart for 'Simpsons Movie' Promotion | date= [[July 1]], [[2007]] | publisher= | url =http://www.foxnews.com/story/0,2933,287578,00.html | work = | pages = | accessdate = 2007-12-06 | language = }}</ref>
== References ==
{{reflist|2}}
[[Category:Breakfast cereals]]
[[Category:Companies established in 1919]]
[[Category:Food companies of the United States]]
[[Category:Companies based in Minneapolis, Minnesota]]
[[Category:Privately held companies of the United States]]