Mengniu 2924659 218792550 2008-06-12T05:13:03Z Colipon 14772 {{Infobox_Company | company_name = Mengniu Dairy Co Ltd.| company_logo = [[Image:Mengniu.gif]]| company_type = Privately owned| foundation = 1999, [[Hohhot]], [[Inner Mongolia]]| location = {{flagicon|China}} Hohhot, Inner Mongolia, [[China]] | key_people = [[Niu Gensheng]]: Chairman and CEO| industry = [[Dairy]] | num_employees = 30,000 | products = [[Dairy products]]<br>[[ice cream]]| revenue = {{profit}} $2.04 [[1,000,000,000 (number)|billion]] U.S. <ref>[http://www.mengniu.com.cn/gywm_jtjs.asp 内蒙古蒙牛集团欢迎您!<!-- Bot generated title -->]</ref> || motto = "Constructing the dairy capital of the world" | homepage = [http://www.mengniu.com.cn/ www.mengniu.com.cn] }} '''China Mengniu Dairy Company Limited''' (Chinese: 蒙牛; {{hkex|2319}}) is a manufacturing and distribution company of [[dairy product]]s and [[ice cream]] in the [[People's Republic of China]], including [[Hong Kong]] and [[Macau]]. The company is based in [[Inner Mongolia]] and manufactures dairy products under the ''Mengniu'' (''Mongolian Milk'') brand. China Mengniu Dairy Company Limited's products include liquid [[milk]] products, such as ultra heat treated ([[UHT]]) milk, [[yogurt]] and milk beverages, [[ice cream]] and other dairy products, such as [[milk powder]] and [[milk tablet]]s. During the year ended [[December 31]] [[2005]], the Company operated 14 production bases with an aggregate annual [[production capacity]] of 2.78 million tons. China Mengniu Dairy Company Limited's operates in three segments: the liquid milk products segment, which manufactures and distributes processed UHT milk, milk beverages and yogurt; the ice cream products segment, which manufactures and distributes ice cream products, and the other dairy products segment, which manufactures and distributes processed milk powder and milk tablets products. The name Mengniu literally means 'Mongolian cow'. The owner and founder of Mengniu is Mr. Niu Gensheng, a former employee of [[Yili (company)|Yili]], another Inner Mongolian dairy giant which is now ''Mengniu'''s largest competitor. He started the company in 1999, and the company's textbook growth has swept the country by storm. The company is a leading manufacturer of [[milk]], [[yoghurt]] and other dairy products in [[mainland China]], partly due to its high-profile advertising campaigns. One such campaign advertised ''"special milk for China's [[astronaut]]s"'' after the successful launches of the [[Shenzhou 5]] and [[Shenzhou 6]] spacecraft(in fact the company sponsors the Chinese space program), and Mengniu also sponsored the popular ''[[Super Girl (contest)|SuperGirl]]'' contest. ''SuperGirl'' [[Zhang Hanyun]] (aka ''Baby Zhang'') became associated with ''Mengniu'''s brand, appearing in Mengniu's commercials, which became instrumental in her elevation to fame. In [[marketing campaign]]s, it also uses the slogan "中國牛 世界牛 蒙牛", which metaphorically means "China go strong; World go strong; Mengniu". ==References== {{Reflist}} ==External links== * [http://www.mengniu.com.cn/en/gywm_jtjs.asp China Mengniu Dairy Co Limited's official website.] [[Category:Dairy products companies]] [[Category:Warrants issued in Hong Kong Stock Exchange]] [[Category:Privately held companies of the People's Republic of China]] [[Category:Companies in Inner Mongolia]] {{China-stub}} {{food-company-stub}} [[zh:蒙牛]]