Miele
1385299
224225456
2008-07-07T21:52:25Z
86.175.6.83
/* Products */
{{otheruses}}
{{Infobox Company
| company_name = Miele
| company_type = private
| company_logo = [[image:Miele logo.svg|200px|Miele logo]]
| foundation = 1899
| founders = [[Carl Miele]] and [[Reinhard Zinkann]]
| location_city = Gütersloh
| location_country = Germany
| products = domestic appliances and commercial equipment
| revenue = 2540 million [[Euro]] (2006)
| num_employees = 15.000 (2006)
| company_slogan = ''Immer Besser'' meaning ''Forever Better''
| homepage = [http://www.miele.de www.miele.de]
| footnotes =
}}
'''Miele''' (pronounced 'Mee-leh') is a manufacturer of [[Major appliance|domestic appliances]], commercial equipment and fitted [[kitchen]]s, based in [[Gütersloh]], [[Germany]]. Miele has always been a family-owned and run company, founded in 1899 by [[Carl Miele]] and [[Reinhard Zinkann]].
==History==
Miele's first products were a cream separator, butter churn, and tub washing machine, under the ''Meteor'' brand. Carl Miele supervised manufacturing personally, and Reinhard Zinkann apprenticed and handled finances and sales.
The Miele trademark was used very early on and appeared consistently on all machines, nameplates, printed materials and advertising produced by the company. From the mid-1920s, great importance was attached to the trademark of a sloping dash as the dot on the "i".
The trademark has remained unchanged apart from three minor "face-lifts" to reflect contemporary tastes. A survey by the ''Süddeutsche Zeitung'', one of Germany's leading daily newspapers, found that the "i" alone was sufficient to identify the Miele brand.
Miele exports products to many global markets and is represented in 37 countries. Miele's expansion into the [[United States]] came in 1983, when they established corporate headquarters in [[Somerset, New Jersey]]. They later relocated to [[Princeton, New Jersey|Princeton]] in March of 1999. Currently products are manufactured in Germany and the Czech Republic and shipped to the United States, where there are showrooms in ten states.
==Products==
Miele currently produces domestic appliances including laundry appliances; vacuum cleaners; dishwashers; rotary irons; built-in convection, steam, and speed ovens; hobs; cooker hoods; and coffee systems. The company also produces commercial wet cleaning machines, lab glassware washers, dental disinfectors, and medical equipment washers.
The refrigeration products marketed by Miele are actually rebadged [[Liebherr Group|Liebherr]] made models.
Miele was presented with an award in [[Munich]] on February 7, for being the most successful company in Germany in 2007. In the Best Company category, Miele beat last year's winner [[Google]], which placed second, and also [[Porsche]], which came in third.
Rankings for this Best Brands prize are the result of representative market research covering such key criteria as current economic market success and brand recognition and popularity among consumers. Miele was recognized as Best Company and also achieved a top-five place in the category Best Product Brand. Miele also was honored as Best Domestic Appliance Brand in the UK by Which? in 2007 and again in 2008.
The Best Company winner is determined based on the GfK Corporate Reputation measuring method. GfK is the leading market-research institute in Germany.
Miele positions itself at the upper end of the market for domestic appliances, where competitors include [[Robert Bosch GmbH|Bosch]] and [[Siemens AG|Siemens]].
==Slogans==
Miele's motto is ''Immer Besser'', [[German language|German]] for "Forever Better", but also in the sense of "Always Better" and "Better and Better". The company also uses the slogan ''Anything else is a compromise.''
==External links==
* http://www.miele.co.uk
* http://www.miele.com
* http://www.milesbetter.org
* http://www.foreverbetter.co.uk
For more press information, visit http://www.miele.co.uk or http://www.loudgroup.com
{{Primarysources|date=January 2007}}
{{coor title dms|51|54|50|N|8|24|07|E|region:DE-NW_type:landmark}}
[[Category:Companies of Germany]]
[[Category:German brands]]
[[Category:Home appliance manufacturers]]
[[Category:Home appliance brands]]
[[Category:Vacuum cleaners]]
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