Minute Maid 958001 222812362 2008-07-01T06:27:42Z Mike Halterman 309403 {{Unreferenced|date=November 2006}} {{Cleanup|date=August 2007}} [[Image:MinuteMaid.jpeg|right‎]] '''Minute Maid''' is a product line of [[drink|beverages]], usually associated with [[lemonade]] or [[orange juice]], but now extends to [[soft drink]]s of many kinds, including [[Hi-C (drink)|Hi-C]]. Minute Maid is sold under [[Cappy (juice)|Cappy]] brand in [[Central Europe]] and under [[Fruitopia]] in [[Germany]]. Minute Maid was the first company to market orange juice [[concentrate]], allowing it to be distributed throughout the United States and served year-round. The Minute Maid company is now owned by [[The Coca-Cola Company]], and is the world's largest marketer of [[fruit juice]]s and drinks. It is headquartered in [[Houston, Texas]], and employs 2,200 people. In [[2002]] the [[Houston Astros]] [[baseball]] team sold the [[naming rights]] for their venue, subsequently anointed [[Minute Maid Park]], and the company now owns 8.5% of the team. == History == The '''[[National Research Corporation]]''' (NRC) of [[Boston, Massachusetts]], developed a method of concentrating orange juice into a powder using a "high-vacuum process" in [[1945]]. The [[United States Army|US Army]] had a need for 500,000 lb (227,000 kg) for the [[World War II|war]], so NRC created a new branch, the '''Florida Food Corporation'''. Led by John M. Fox, the company won the government contract for $750,000. The war ended and the contract was canceled before the factory could be built, but with [[investment]], the company moved forward with a [[Product (business)|product]]. Rather than selling powder to the public market, the company decided to create frozen orange juice [[concentrate]]. A [[Boston]] [[marketing]] firm came up with the name Minute Maid, like [[Minutemen]], implying the juice was quick and easy to prepare. With limited funds for [[advertising]], Fox himself went door to door giving free samples, until demand skyrocketed. The ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success. The Minute Maid company was purchased by [[The Coca-Cola Company|Coca-Cola]] in [[1960]]. In [[1973]], the company released the first ready-to-drink, chilled orange juice product in the [[United States]]. == Products == === Brazil: === * Minute Maid Mais - Ready-to-drink juice drink.<ref name="virtualvender" /> ** Apple, Cashew, Cashew Mango, Orange, Grape, Guava, Mango, Orange, Passion fruit, Peach,Homemade Orange === Germany === Fruitopia Juices: * Minute Maid Fruitopia Juices - available in 4 different variations: ** Frühstück (Breakfast) TO GO - Multifruit Juice (Passion Fruit) and Multifruit Juice (Berry Flavor) * Original Fruit Juices: ** 100% Orange Juice - Orange Juice drink with 100% orange juice ** 100% Multifruit Juice - Passion/Exotic Fruit (Orange/Banana/Apple/Maracuja) with 100% exotic fruit juices ** 100% Apple Juice with Acerola with 100% apple juice * Multifruit Probiotic Juice (Apple/Banana flavor) ** Multifruit Probiotic Juice (dietary juice) * Multifruit Antioxidant Juice ** Multifruit Juice with Green Tea and Grape Seed extracts (Berry/Melon flavor) === India: === * Minute Maid Pulpy Orange Drink- Orange juice === Japan: === * Minute Maid Fruit Plus - Juice drink.<ref name="virtualvender" /> ** Apple Guava, Lemon Lime, Orange Peach === Mexico: === * Minute Maid Forte - Fruit Juices and Nectars. ** Apple, Orange, Grape, Peach, Pineapple, Mango, Tomato, 100% Orange Juice, 100% Apple Juice, Fibramix (Apple, Pineapple and Pear mix) and Fruits (Strawberry, Banana, Guava, Pineapple, Mango and Orange mix) * Minute Maid Revita - Fruit Drink. ** Limoné (Lemon), Marandú (Apple, Orange and Peach) and Melondía (Watermelon and Cantaloupe) * Minute Maid Nutri+ - Fruit Juice.<ref name="virtualvender" /> ** Apple, Orange, Grape, Peach * Minute Maid Nutri+ - Flavored milk drink.<ref name="virtualvender" /> ** Chocolate, Chocolate Banana, Strawberry === Spain: === * Minute Maid AntiOx - Combination of fruit juices with antioxidizing properties.<ref name="minutemaid_es">[http://www.minute-maid.es/ Minute Main España] {{es icon}}</ref> ** Orange, Rapsberry and Haw, Pineapple, Blackcurrant and Plum * Minute Maid Clásicos - Unsweetened fruit juices.<ref name="minutemaid_es" /> ** Orange, Peach and grape, Pineapple and grape, Multifruit * Minute Maid Duofrutas - Mix of fruit juice, skimmed milk and vitamins.<ref name="virtualvender" /> ** Mediterranean, Tropical * Minute Maid Limón&Nada - Lemonade drink available in Spain.<ref>[http://www.conocecocacola.com/ Coca-Cola España] {{es icon}}</ref> ** Classic, Mint. * Minute Maid Selección - Fruit juices and nectars.<ref name="minutemaid_es" /> ** Orange, Tomato, Apple, Pineapple, Peach, Grape * Minute Maid Premium - 100% fruit juices.<ref name="minutemaid_es" /> ** Orange, Pineapple, Orange with Calcium * Minute Maid SojaPlus - Drink with fruit juice and soy.<ref name="minutemaid_es" /> ** Latin fruits === United States: === * Minute Maid Premium Orange Juice and Premium Blends (Frozen & Refrigerated) - Fruit drinks<ref name="virtualvender">[http://www.virtualvender.coca-cola.com/ The Coca-Cola Virtual Vender]</ref> ** Original, Original + Calcium, Country Style, Extra [[Vitamin C]] and [[Vitamin E|E]] plus [[Zinc#Biological role|Zinc]], Kids+, Home Squeezed Style, Home Squeezed Style + [[Calcium]], Pulp-Free, Low Acid, Light, Orange Tangerine + Calcium, Orange Passion + Calcium * Minute Maid Blends ** Orange Cranberry, Orange Passion, Orange Strawberry Banana, Orange Tangerine * Minute Maid Premium Lemonades - Juice drinks.<ref name="virtualvender" /> ** Country Style Lemonade, Lemonade, Pink Lemonade, Limeade, Cherry Limeade, Lemonade Iced Tea, Raspeberry Lemonade, Soft Frozen Lemonade, [[Orangeade]] * Minute Maid Premium Punches - Juice drinks.<ref name="virtualvender" /> ** Fruit Punch, Berry Punch, Tropical Punch, Citrus Punch, Grape Punch * Minute Maid Active - Orange juice drink enriched with Glucosamine HCI.<ref name="virtualvender" /> * Minute Maid Coolers - Fruit beverages.<ref name="virtualvender" /> * Minute Maid Heart Wise - Orange juice drink naturally sourced with plant sterols.<ref name="virtualvender" /> * Minute Maid Juice Box - 100% juice drink.<ref name="virtualvender" /> ** Apple Juice, Fruit Punch, Grape, Orange Tropical, Orange , Mixed Berry, Lemonade * Minute Maid Juice To Go - Juice drink marketed in plastic bottles to drink on the go.<ref name="virtualvender" /> ** Apple, Apple Cranberry, Apple Cranberry Raspberry, Apple Grape, Berry, Citrus Blend, Cranberry, Cranberry Grape, Cranberry Lemon, Fruit Punch, Grape, Graprefruit, Lemon Raspberry, Orange, Raspberry Strawbery * Minute Maid Just 10 - Fruit punch flavored juice drink.<ref name="virtualvender" /> * Minute Maid Lemonades and Fruit Drinks - Fruit drink.<ref name="virtualvender" /> ** Lemonade, Pink Lemonade, Raspberry Lemonade, Limeade, Fruit Punch, Strawberry Passion, Tropical Citrus, Berry Kiwi * Minute Maid Light - Low calorie fruit drinks.<ref name="virtualvender" /> ** Lemonade, Raspberry Passion, Mango Tropical, Guava Citrus * Minute Maid Multi-Vitamin - Orange juice enriched with vitamins.<ref name="virtualvender" /> * Minute Maid Premium Juices & Cocktails ** [[Apple]] Juice, [[Grape]] Juice Cocktail, Ruby Red [[Grapefruit]] Blend, Cranberry Apple Cocktail * Disney Hundred Acre Wood 100% Juice Beverages ** Apple Strawberry, Apple Grape, Apple Raspberry Peach, Apple Cherry Banana * Minute Maid Soft Drinks ** Minute Maid Orange, Diet Minute Maid Orange, Minute Maid Lemon Lime, Diet Minute Maid Lemon Lime === Venezuela: === * Sonfil: Orange Juice == Other products: == * [[Bibo]] * [[Hi-C (drink)|Hi-C]] * [[Bacardi Mixers]] * [[Odwalla]] Beverages * [[Five Alive|Five Alive Citrus Beverages]] * Bright & Early Breakfast Beverages * Minute Maid Frozen Fruit Bars * Minute Maid Deli<ref name="brandlist">[http://www2.coca-cola.com/brands/brandlist.html Coca-Cola - Brands - Brand List]</ref> * Minute Maid Fresh<ref name="brandlist"/> * Minute Maid Soft Drink<ref name="brandlist"/> * Minute Maid Splash<ref name="brandlist"/> ==References== <references/> ==See also== * [[Cappy (juice)|Cappy]] == External link and reference == *[http://www.minutemaid.com/ Minute Maid Company official website] *[http://www.minute-maid.de/ Minute Maid Germany official website] *[http://www.minutemaid.co.kr/ Minute Maid Korea official website] *[http://www.minutemaid.com.mx/ Minute Maid Mexico official website] *[http://www.minutemaid.co.uk/ Minute Maid United Kingdom official website] *[http://www.cappy.pl/ Cappy Poland official website] [[Category:Juice drink brands]] [[Category:Coca-Cola brands]] [[Category:Companies based in Houston, Texas]] [[Category:Lemon-lime sodas]] [[fr:Minute Maid]] [[ja:%E3%83%9F%E3%83%8B%E3%83%83%E3%83%84%E3%83%A1%E3%82%A4%E3%83%89]] [[no:Minute Maid]]