Minute Maid
958001
222812362
2008-07-01T06:27:42Z
Mike Halterman
309403
{{Unreferenced|date=November 2006}}
{{Cleanup|date=August 2007}}
[[Image:MinuteMaid.jpeg|right]]
'''Minute Maid''' is a product line of [[drink|beverages]], usually associated with [[lemonade]] or [[orange juice]], but now extends to [[soft drink]]s of many kinds, including [[Hi-C (drink)|Hi-C]]. Minute Maid is sold under [[Cappy (juice)|Cappy]] brand in [[Central Europe]] and under [[Fruitopia]] in [[Germany]].
Minute Maid was the first company to market orange juice [[concentrate]], allowing it to be distributed throughout the United States and served year-round.
The Minute Maid company is now owned by [[The Coca-Cola Company]], and is the world's largest marketer of [[fruit juice]]s and drinks. It is headquartered in [[Houston, Texas]], and employs 2,200 people.
In [[2002]] the [[Houston Astros]] [[baseball]] team sold the [[naming rights]] for their venue, subsequently anointed [[Minute Maid Park]], and the company now owns 8.5% of the team.
== History ==
The '''[[National Research Corporation]]''' (NRC) of [[Boston, Massachusetts]], developed a method of concentrating orange juice into a powder using a "high-vacuum process" in [[1945]]. The [[United States Army|US Army]] had a need for 500,000 lb (227,000 kg) for the [[World War II|war]], so NRC created a new branch, the '''Florida Food Corporation'''. Led by John M. Fox, the company won the government contract for $750,000.
The war ended and the contract was canceled before the factory could be built, but with [[investment]], the company moved forward with a [[Product (business)|product]].
Rather than selling powder to the public market, the company decided to create frozen orange juice [[concentrate]]. A [[Boston]] [[marketing]] firm came up with the name Minute Maid, like [[Minutemen]], implying the juice was quick and easy to prepare.
With limited funds for [[advertising]], Fox himself went door to door giving free samples, until demand skyrocketed.
The ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success.
The Minute Maid company was purchased by [[The Coca-Cola Company|Coca-Cola]] in [[1960]].
In [[1973]], the company released the first ready-to-drink, chilled orange juice product in the [[United States]].
== Products ==
=== Brazil: ===
* Minute Maid Mais - Ready-to-drink juice drink.<ref name="virtualvender" />
** Apple, Cashew, Cashew Mango, Orange, Grape, Guava, Mango, Orange, Passion fruit, Peach,Homemade Orange
=== Germany ===
Fruitopia Juices:
* Minute Maid Fruitopia Juices - available in 4 different variations:
** Frühstück (Breakfast) TO GO - Multifruit Juice (Passion Fruit) and Multifruit Juice (Berry Flavor)
* Original Fruit Juices:
** 100% Orange Juice - Orange Juice drink with 100% orange juice
** 100% Multifruit Juice - Passion/Exotic Fruit (Orange/Banana/Apple/Maracuja) with 100% exotic fruit juices
** 100% Apple Juice with Acerola with 100% apple juice
* Multifruit Probiotic Juice (Apple/Banana flavor)
** Multifruit Probiotic Juice (dietary juice)
* Multifruit Antioxidant Juice
** Multifruit Juice with Green Tea and Grape Seed extracts (Berry/Melon flavor)
=== India: ===
* Minute Maid Pulpy Orange Drink- Orange juice
=== Japan: ===
* Minute Maid Fruit Plus - Juice drink.<ref name="virtualvender" />
** Apple Guava, Lemon Lime, Orange Peach
=== Mexico: ===
* Minute Maid Forte - Fruit Juices and Nectars.
** Apple, Orange, Grape, Peach, Pineapple, Mango, Tomato, 100% Orange Juice, 100% Apple Juice, Fibramix (Apple, Pineapple and Pear mix) and Fruits (Strawberry, Banana, Guava, Pineapple, Mango and Orange mix)
* Minute Maid Revita - Fruit Drink.
** Limoné (Lemon), Marandú (Apple, Orange and Peach) and Melondía (Watermelon and Cantaloupe)
* Minute Maid Nutri+ - Fruit Juice.<ref name="virtualvender" />
** Apple, Orange, Grape, Peach
* Minute Maid Nutri+ - Flavored milk drink.<ref name="virtualvender" />
** Chocolate, Chocolate Banana, Strawberry
=== Spain: ===
* Minute Maid AntiOx - Combination of fruit juices with antioxidizing properties.<ref name="minutemaid_es">[http://www.minute-maid.es/ Minute Main España] {{es icon}}</ref>
** Orange, Rapsberry and Haw, Pineapple, Blackcurrant and Plum
* Minute Maid Clásicos - Unsweetened fruit juices.<ref name="minutemaid_es" />
** Orange, Peach and grape, Pineapple and grape, Multifruit
* Minute Maid Duofrutas - Mix of fruit juice, skimmed milk and vitamins.<ref name="virtualvender" />
** Mediterranean, Tropical
* Minute Maid Limón&Nada - Lemonade drink available in Spain.<ref>[http://www.conocecocacola.com/ Coca-Cola España] {{es icon}}</ref>
** Classic, Mint.
* Minute Maid Selección - Fruit juices and nectars.<ref name="minutemaid_es" />
** Orange, Tomato, Apple, Pineapple, Peach, Grape
* Minute Maid Premium - 100% fruit juices.<ref name="minutemaid_es" />
** Orange, Pineapple, Orange with Calcium
* Minute Maid SojaPlus - Drink with fruit juice and soy.<ref name="minutemaid_es" />
** Latin fruits
=== United States: ===
* Minute Maid Premium Orange Juice and Premium Blends (Frozen & Refrigerated) - Fruit drinks<ref name="virtualvender">[http://www.virtualvender.coca-cola.com/ The Coca-Cola Virtual Vender]</ref>
** Original, Original + Calcium, Country Style, Extra [[Vitamin C]] and [[Vitamin E|E]] plus [[Zinc#Biological role|Zinc]], Kids+, Home Squeezed Style, Home Squeezed Style + [[Calcium]], Pulp-Free, Low Acid, Light, Orange Tangerine + Calcium, Orange Passion + Calcium
* Minute Maid Blends
** Orange Cranberry, Orange Passion, Orange Strawberry Banana, Orange Tangerine
* Minute Maid Premium Lemonades - Juice drinks.<ref name="virtualvender" />
** Country Style Lemonade, Lemonade, Pink Lemonade, Limeade, Cherry Limeade, Lemonade Iced Tea, Raspeberry Lemonade, Soft Frozen Lemonade, [[Orangeade]]
* Minute Maid Premium Punches - Juice drinks.<ref name="virtualvender" />
** Fruit Punch, Berry Punch, Tropical Punch, Citrus Punch, Grape Punch
* Minute Maid Active - Orange juice drink enriched with Glucosamine HCI.<ref name="virtualvender" />
* Minute Maid Coolers - Fruit beverages.<ref name="virtualvender" />
* Minute Maid Heart Wise - Orange juice drink naturally sourced with plant sterols.<ref name="virtualvender" />
* Minute Maid Juice Box - 100% juice drink.<ref name="virtualvender" />
** Apple Juice, Fruit Punch, Grape, Orange Tropical, Orange , Mixed Berry, Lemonade
* Minute Maid Juice To Go - Juice drink marketed in plastic bottles to drink on the go.<ref name="virtualvender" />
** Apple, Apple Cranberry, Apple Cranberry Raspberry, Apple Grape, Berry, Citrus Blend, Cranberry, Cranberry Grape, Cranberry Lemon, Fruit Punch, Grape, Graprefruit, Lemon Raspberry, Orange, Raspberry Strawbery
* Minute Maid Just 10 - Fruit punch flavored juice drink.<ref name="virtualvender" />
* Minute Maid Lemonades and Fruit Drinks - Fruit drink.<ref name="virtualvender" />
** Lemonade, Pink Lemonade, Raspberry Lemonade, Limeade, Fruit Punch, Strawberry Passion, Tropical Citrus, Berry Kiwi
* Minute Maid Light - Low calorie fruit drinks.<ref name="virtualvender" />
** Lemonade, Raspberry Passion, Mango Tropical, Guava Citrus
* Minute Maid Multi-Vitamin - Orange juice enriched with vitamins.<ref name="virtualvender" />
* Minute Maid Premium Juices & Cocktails
** [[Apple]] Juice, [[Grape]] Juice Cocktail, Ruby Red [[Grapefruit]] Blend, Cranberry Apple Cocktail
* Disney Hundred Acre Wood 100% Juice Beverages
** Apple Strawberry, Apple Grape, Apple Raspberry Peach, Apple Cherry Banana
* Minute Maid Soft Drinks
** Minute Maid Orange, Diet Minute Maid Orange, Minute Maid Lemon Lime, Diet Minute Maid Lemon Lime
=== Venezuela: ===
* Sonfil: Orange Juice
== Other products: ==
* [[Bibo]]
* [[Hi-C (drink)|Hi-C]]
* [[Bacardi Mixers]]
* [[Odwalla]] Beverages
* [[Five Alive|Five Alive Citrus Beverages]]
* Bright & Early Breakfast Beverages
* Minute Maid Frozen Fruit Bars
* Minute Maid Deli<ref name="brandlist">[http://www2.coca-cola.com/brands/brandlist.html Coca-Cola - Brands - Brand List]</ref>
* Minute Maid Fresh<ref name="brandlist"/>
* Minute Maid Soft Drink<ref name="brandlist"/>
* Minute Maid Splash<ref name="brandlist"/>
==References==
<references/>
==See also==
* [[Cappy (juice)|Cappy]]
== External link and reference ==
*[http://www.minutemaid.com/ Minute Maid Company official website]
*[http://www.minute-maid.de/ Minute Maid Germany official website]
*[http://www.minutemaid.co.kr/ Minute Maid Korea official website]
*[http://www.minutemaid.com.mx/ Minute Maid Mexico official website]
*[http://www.minutemaid.co.uk/ Minute Maid United Kingdom official website]
*[http://www.cappy.pl/ Cappy Poland official website]
[[Category:Juice drink brands]]
[[Category:Coca-Cola brands]]
[[Category:Companies based in Houston, Texas]]
[[Category:Lemon-lime sodas]]
[[fr:Minute Maid]]
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