Outreach 3007291 224588549 2008-07-09T15:25:03Z Winchelsea 4111006 Reverted edits by [[Special:Contributions/207.38.220.87|207.38.220.87]] to last version by CliffC (using [[WP:HG|Huggle]]) {{Wiktionary}} '''Outreach''' is an effort by individuals in an [[organization]] or group to connect its ideas or practices to the efforts of other organizations, groups, specific [[audience]]s or the general [[public]]. Unlike [[marketing]], outreach does not inherently revolve around a product or strategies to increase [[market share]]. Typically [[Non-profit organization|non-profits]], [[Civil society|civic groups]], and [[church]]es engage in outreach. Outreach often takes on an [[education]]al component (i.e., the dissemination of ideas), but it is increasingly common for organizations to conceive of their outreach [[strategy]] as a [[two-way street]] in which outreach is [[Framing (social sciences)|framed]] as engagement rather than solely dissemination or education. Outreach [[Strategy|strategies]] are linked to the organization's [[mission statement|mission]], and define targets, [[Goal (management)|goals]], and [[milestone]]s. [[Richard Henry Tizard|Dick Tizard]] of [[Cambridge University]] was an early pioneer of outreach to increase the number of students from schools that did not traditionally send their pupils to Cambridge. ==See also== [[Science outreach]] ---- {{socio-stub}} [[Category:Community building]] [[ja:アウトリーチ]]