Ovum Ltd. 2700457 192507924 2008-02-19T07:43:01Z Rjm at sleepers 3449838 link {{Refimprove|date=February 2007}} '''Ovum Ltd.''' was an industry analyst firm headquartered in [[London, England]] best known for the publication of technology reports on telecoms and computing. It began operations in 1985 and by 2005 claimed to be the largest technology analyst firm that was headquartered outside of the [[USA|United States]].<ref>"The leading European headquartered authority", stated on company website at [[1 Jan]] [[2005]], retrieved [[21 Mar]] [[2007]] at [http://web.archive.org/web/20041211070809/www.ovum.com/about/profile1.asp archive.org].</ref> Having previously been a private company it was listed on [[AIM]] in 2006 and was taken over by [[Datamonitor|Datamonitor plc]] in December 2006, leading to the departure of a number of senior figures.<ref>[http://www.advfn.com/news_Ovum-in-board-shake-up-after-Datamonitor-offer_18406842.html Ovum in board shake-up after Datamonitor offer], [[11 Dec]] [[2006]]. Retrieved [[21 Mar]] [[2007]].</ref> The original business model was the production of expensive reports sold by direct mail and (subsequently) telephone sales. Analysts would also conduct bespoke studies for clients. As a result of the downturn in the telecoms industry around 2000, Ovum abandoned its direct mail operation and began to publish fewer lengthy reports. === External links === *[http://www.ovum.com The Ovum Ltd company website] Ovum is an independent advisory and consultancy firm, specialized in IT, Communications and Telecommunications Industries. It has offices in London, Paris, Cologne, Boston, Melbourne, Seoul, Hong Kong and Tokyo. Its main competitors are [[Gartner]] and [[IDC]]. ===References === {{Reflist}} {{UK-company-stub}} [[fr:Ovum-RHK]] [[ja:オーバム]]