ParticipACTION
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[[Image:Participaction.gif|thumb|The ParticipACTION logo]]
'''ParticipACTION''' is a [[Canadian]] government program, launched in the 1970s, to promote [[health]]y living and [[physical fitness]]. It shut down due to financial cutbacks in 2001, but was revived on [[February 19]], [[2007]] with a grant of $5 million from the Federal Government.<ref>{{cite news | url=http://www.cbc.ca/health/story/2007/02/19/participaction.html | title=$5M to bring back ParticipACTION exercise program | publisher=[[Canadian Broadcasting Corporation|CBC News]] | date=[[19 February]] [[2007]] | accessdate=2007-02-19 }}</ref><ref>{{cite web | publisher=Government of Canada | title=Canada's New Government Re-Launches ParticipACTION | date=[[19 February]] [[2007]] | accessdate=2007-02-19 | url=http://www.hc-sc.gc.ca/hc-cs/media/nr-cp_e.html }}</ref>
ParticipACTION emerged from Sport Participation Canada, a [[non-profit]] private company formed on [[July 12]], [[1971]]. [[Lester B. Pearson]] chaired the board while [[Philippe de Gaspé Beaubien]] served as president. In 1972, the company was nationalized by then-prime minister [[Pierre Elliott Trudeau|Pierre Trudeau]] to battle exorbitant [[health care]] costs. The resulting government program was renamed ParticipACTION.
ParticipACTION is well known for its [[television]] [[public service announcement]]s and segments such as [[Body Break]] during the 1970s, 1980s and 1990s. A 1973 commercial, comparing the health of a 30-year-old Canadian to a 60-year-old [[Sweden|Swede]], started a national discussion on the state of [[physical education]] in Canada.
==References==
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==External links==
*[http://www.healthycanadians.ca Healthy Canadians - federal government portal], accessed [[19 February]] [[2007]]
*[http://www.usask.ca/archives/participaction/ The ParticipACTION archive project]
*[http://archives.cbc.ca/IDD-1-41-615/sports/fitness/ CBC Digital Archives – Getting Physical: Canada's Fitness Movement]
*[http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20060901/QP_fatoftheland_060903/20060903?hub=TopStories Legendary fitness program is back in the game]
[[Category:Canadian television commercials]]
[[Category:Sport in Canada]]
[[Category:Health in Canada]]
[[Category:Health promotion]]
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