Pedigree Petfoods
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'''Pedigree Petfoods''' is a company that manufactures [[pet]] food located at [[Melton Mowbray]], [[Leicestershire]], [[England]] with another factory in [[Peterborough]], [[Cambridgeshire]]. Pedigree comes from a French phrase meaning birds feet, representing the shape of family trees. Pedigree Petfoods is also sold in Australia
== Mars Inc ==
It is now a subsidiary of [[Mars, Incorporated]]. The UK division of Mars Inc. has been called Masterfoods since January 2002. Previously it was Pedigree Masterfoods and Mars Confectionery (a division, making the [[Mars Bar]], is based in [[Slough]]).
== Marketing ==
The company makes the market leaders [[Pedigree (pet food)| Pedigree]] (dog food) and [[Whiskas]] (cat food), as well as [[Kitekat]] (cat food) and [[Pal (pet food)|Pal]] (dog food). The slogan used for many years for Pedigree dog food is "Top breeders recommend it" with a current slogan of "we're for dogs". For Whiskas' the old slogan was "8 out of 10 owners say their cat prefers it." and for Pal it is "Prolongs Active Life".
== Sponsorship ==
Masterfoods, until recently, sponsored the [[Burghley Horse Trials]], near [[Stamford, Lincolnshire|Stamford]] in Lincolnshire, now sponsored by another country sport stalwart, [[Land Rover]].
Pedigree sponsors the #18 of [[Kyle Busch]] in the [[NASCAR Sprint Cup Series]]. In the past they have sponsored drivers [[David Gilliland]], [[Ricky Rudd]], [[Ken Schrader]], [[Elliott Sadler]], and [[Ernie Irvan]].
==Centre for Pet Nutrition==
The Waltham Centre for Pet Nutrition, also mentioned in TV advertisements for [[dog food]], is based at [[Waltham-on-the-Wolds]] near Melton Mowbray. There are 250 dogs, and 600 cats who get fed there every day. It is publicised as conducting the most advanced research on dog and cat food in Europe, if not the world.
==External links==
*[http://www.uk.pedigree.com Pedigree Petfoods UK]
*[http://www.mars.com/MarsCmsWebApp/Templates/MarsDirectory/Company%20Search%20Results.aspx?NRMODE=Published&NRNODEGUID=%7bE71488A2-3C77-4752-9603-33861BE6935C%7d&NRORIGINALURL=%2fMars%2bDirectory%2fUnited%2bKingdom%2fCompany%2bSearch%2bResults%2ehtm&NRCACHEHINT=NoModifyGuest#MFKS Masterfoods UK]
*[http://www.mypedigree.ca Pedigree Petfoods Canada]
*[http://www.pedigree.nl Pedigree Netherlands]
[[Category:Animal food manufacturers]]
[[Category:Pet food brands]]
[[Category:Mars brands]]
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