Post Cereals
1047405
225917704
2008-07-16T00:30:26Z
201.14.54.249
{{Infobox_Company |
company_name = Post, Inc. |
company_logo = |
company_type = [[Subsidiary]] of [[Kraft Foods]] |
company_slogan = |
foundation = 1895 |
location = [[Battle Creek, Michigan]] |
key_people = [[C. W. Post]] |
industry = [[Food processing]] |
products = [[Breakfast cereal]]s, [[Granola bars|Cereal bars]] |
revenue = |
homepage = [http://www.kraftfoods.com/postcereals/ Official Site]
}}
'''Post Cereals''' (formerly '''Postum Cereals''') was founded by [[C. W. Post]]. It began in 1895 with the first [[Postum]], a "cereal beverage", developed by Post in [[Battle Creek, Michigan]]. The first cereal, [[Grape-Nuts]], was developed in 1897.
The Postum Cereals company, after acquiring [[Jell-O]] gelatin in 1925, [[Baker's chocolate (brand)|Baker's chocolate]] in 1927, [[Maxwell House]] coffee in 1928, and other food brands, changed its name to [[General Foods Corporation]] in 1929. General Foods was acquired by [[Philip Morris]] Companies in 1985.
In 1989, Philip Morris merged General Foods with [[Kraft Foods]], which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of [[Nabisco]] were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.
On November 15, 2007 Kraft announced it will spin off Post Cereals and merge that business with [[Ralston Foods#Ralston|Ralcorp Holdings]]. <ref name="Merger">{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1078406 |title=Kraft Foods to Merge Its Post Cereals Business With Ralcorp |accessdate=2007-11-15 |format= |work= |publisher=Kraft Foods }}</ref>
==Cereal brands - Present Cereals==
[[Image:Grapenuts.PNG|thumb|right|100px|Post 1st cereal made, [[Grape Nuts]].]]
*[[100% Bran]]
*[[Alpha-Bits]]
*[[Banana Nut Crunch]]
*[[Blueberry Morning]]
*[[Cocoa Pebbles]]
*[[Cranberry Almond Crunch]]
*[[Dino S'mores Pebbles]]
*[[Fruity Pebbles]]
*[[Golden Crisp]]
*[[Grape Nut O's]]
*[[Grape Nuts]]
*[[Grape Nuts Flakes]]
*[[Great Grains]]
*[[Honey Bunches of Oats]]
*[[Honeycomb (cereal)|Honeycomb]]
*[[Live Active]]
*[[Maple Pecan Crunch]]
*[[Marshmallow Alpha-Bits]]
*[[Oat Flakes]]
*[[Post Toasties]]
*[[Raisin Bran]]
*[[Shredded Wheat]]
*[[Shreddies]]
*[[Sugar Coated Corn Flakes]]
*[[Sugar Crisp]]
*[[Trail Mix Crunch]]
*[[Waffle Crisp]]
== Discontinued Cereals ==
*[[Fruit & Bran]] (formerly [[Fruit & Fibre#Post Cereals "Fruit & Fiber" (U.S.)|Fruit & Fiber]])
*[[Crispy Critters]]
*C.W. Post (granola cereal, discontinued 1994)
*[[Fruit Wheats]] (Shredded Wheat variant, discontinued 1990)
*[[Rice Krinkles]]
*[[Post Oat Flakes]]
*[[Oreo O's]]
*[[TEAM Flakes]]
== See also ==
*[[C.W. Post]]
==External links==
* [http://www.kraftfoods.com/postcereals/ Official Site]
* [http://www.postopia.com/ Official Post Site for Kids]
* [http://www.kraftfoods.com/PostCereals/cereal.htm ''Post'' Cereals]
== References ==
{{reflist}}
{{Kraftprod}}
[[Category:Post Cereals brands| ]]
[[Category:Companies based in Battle Creek, Michigan]]
[[Category:Companies established in 1895]]