Private label 876132 225056823 2008-07-11T17:58:10Z JoeAustralia 548449 /* Examples of private label manufacturers */ [[Image:Private label products in Swedish Hemköp store.jpg|thumb|Swedish grocery store where private label products (under the brands ''[[Hemköp]]'' and ''[[Eldorado]]'', [[Axfood]]) are placed along with other brands such as ''[[Knorr]]'' ([[Unilever]]) and ''[[Blå band]]'' ([[Campbell Soup]]).]] '''Private label''' [[Product (business)|products]] or [[Service (economics)|service]]s are typically those manufactured or provided by one company for offer under another company's [[brand]]. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. ==Types of private labels== * [[Store brand]]s - The retailer's name is very evident on the packaging. * Store sub-brands - Products where the retailer's name is low-key on the packaging. * [[Umbrella brand]]ing - A [[generic brand]], independent from the name of the retailer. * Individual brands - A name used in one category, this is only used to promote a "real" discount product line. * Exclusive brands - Again a name used in one category, but to promote "added value" products within the category * Distributor brands - Large [[Wholesalers|wholesale grocers]] and [[Foodservice distributor|foodservice purveyors]] often have private labels, for example the ''Parade'' brand of [http://www.fedgroup.com/retail/parade.asp Federated Foodservice] and the wide array of private brands of the large food service supplier [[Sysco]]. These brands are typically seen in non-chain independent restaurants and stores that cannot afford their own private labeling. * Copycat private labels - brands owned by a retailer which use similar trade dress, i.e. packaging as a leading national brand. There has been a significant increase in private label brands in the recent years worldwide. In Europe, private label goods now account for about 45% of products sold in supermarkets, compared to 25% in the USA. Wal-Mart, for instance, has a 40% private label representation in their stores.{{Fact|date=February 2007}} Pacific rim countries, such as Australia, Singapore, and Japan, also have significant presence of private labels on store shelves. Historically, private labels were seen as low-priced, low-quality products. In recent years, however, companies have started using private labels to market higher quality items, and many believe high-quality private labels will increase their presence. Some grocery chains now sell primarily private label products. Examples include [[Trader Joe's]] and the European grocery chains [[Aldi]] and Leader Price. ==2007 Pet food recalls== {{main|2007 pet food recalls}} In 2007, there was a recall in the United States of more than 60 million cans of pet food sold under more than 100 brand names made by Menu Foods. The mass recall lifted the curtain on a common practice in consumer products that competing brands are often made by the same manufacturer. However, ingredients, designs and quality may differ substantially among the labels made under the same umbrella. <ref> 101 Brand Names, 1 Manufacturer, Wall Street Journal, Vol CCXLIX, No. 108, May 9, 2007, p. B1 </ref> ==Examples of private label manufacturers== Store Brands: (Products distributed and sold using the store's name) *[[Food Lion]] *[[Kroger]] - Kroger uses a three-tier store brand system: '''Kroger Value:''' Lower tier brand; formerly known as For Maximum Value and Cost Cutters even before that. This tier is also labeled bilingually in English and Spanish.</br> '''Kroger:''' Middle tier brand</br> '''Private Selection:''' Upper-scale brand; this is targeted towards customers looking for better quality rather than lower prices.</br> Private Label Manufacturers *[[PBM Products]] - Manufacturer of private label [[infant formula]] *[[Topco]] ([[Skokie, Illinois]])- Brands- Food Club (moderate price), Valu Time (budget) Available in several intermediate grocery chains. Sometimes produces Store brand products as well. *FOSFA ([[Breclav, Czech Republic]]) - producent of laundry detergents and cleaners specialized in private label manufacturing. *Associated Wholesale Grocers, Inc. (Kansas City, Kansas)- Brands- Best Choice (moderate), Always Save (budget). Available at intermediate grocers as well as Kmart. *Huish Detergents, Inc. - Manufactures Store Branded laundry detergents, fabric softener, bleaches, and other household cleaners. They produce laundry detergent for Wal*Mart, Costco, Sam's Club, Sears, Walgreens, Albertsons, Lucky, H-E-B, Safeway/Von's/Pavilions, Stater Bros., and Ralph's/Kroger. *NHK Laboratories, Inc. ([[Santa Fe Springs]], [[California]]) - Manufacturer of private label [[dietary supplements]] and [[pharmaceuticals]]. *[http://www.kamukcr.com/ Alimentos Kamuk, S.A.] ([[Cartago]], [[Costa Rica]]) Manufacturer / Exporter of Private Label only [[Hot Sauce]] & Related Products. Available World Wide in select supermarket chains by over 30 individual brands. ==References== {{reflist}} [[Category:Marketing]] [[da:Private label]] [[de:Eigenmarke]] [[fr:Marque de distributeur]] [[ko:자체 개발 상품]] [[fi:Kaupan oma merkki]] [[sv:Egna märkesvaror]] [[uk:Власна торгова марка]] http://www.walmartmovie.com/