Reese's Peanut Butter Cups
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2008-07-14T19:10:24Z
Jaysweet
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/* Analogies */ also not relevant.
[[Image:Reeses Peanut Butter Cups.jpg|thumb|300px|Two Reese's peanut butter cups in orange packaging]]
'''Reese's Peanut Butter Cups''' are [[peanut butter]]-filled [[chocolate]]s. They were created in 1928 by [[H. B. Reese|Harry Burnett Reese]], a former [[dairy farmer]] and shipping foreman for [[Milton S. Hershey]]. The [[H. B. Reese]] Candy Co., established in the basement of Reese's house in [[Hershey, Pennsylvania]], merged with the Hershey Company in 1963. Reese started making peanut butter cups around 1928, along with other types of candy.<ref>http://www.hersheyarchives.org/ Hershey Community Archives</ref>
==Variations==
[[Image:ReeseS.jpg|thumb|250px|Reese's miniature peanut butter cups]]
Miniature Reese's Peanut Butter Cups are sold in bags of 9 ounces or more. These chocolates come in a brown paper cup wrapped in gold or colored foil. Hershey's also produces "limited editions" of the candy that have included:<ref>{{cite web |url=http://www.hersheys.com/products/details/reesespeanutbuttercups.asp |title=Reese's product listing |accessdate=2008-05-09}}</ref>
*''Big Cups'' – an oversized version of the traditional cup (also available with nuts and with a combination of nuts and caramel)
*''Peanut Butter Lovers'' – a layered cup with top peanut butter layer, thin chocolate layer and peanut butter filling
*''Chocolate Lovers'' – a thicker chocolate cup with a thinner layer of peanut butter
*''White Chocolate'' – peanut butter filling in a white chocolate cup
*''Inside Out'' – chocolate filling in a peanut butter cup (a reversal of the traditional version)
*''Caramel'' – the traditional cup with an added layer of caramel filling
*''Marshmallow'' – the traditional cup with an added layer of marshmallow filling
*''Peanut Butter & Banana Creme'' – a layered cup with top chocolate layer, bottom banana creme layer and peanut butter filling; released in summer 2007 in tribute to [[Elvis Presley]]. It was available in standard, Big Cups and Miniatures sizes
*''Crunchy Cookie Cup'' – a layered cup with crushed chocolate cookies and peanut butter filling
*''Honey Roasted''
*''Dark Chocolate''
==Marketing and advertising==
In the [[United States]], Reese's Peanut Butter Cups come in one-, two-, three-, four-, and six-packs in distinctive orange packaging. In [[Canada]], where they are known by the bilingual proper name of '''Reese Peanut Butter Cups''', the cups come in a standard pack-size three cups or the king-size variation with four cups. In the [[United Kingdom]] and the [[Republic of Ireland]], they were originally available only in two-packs, though are now only available in three-packs, imported from Canada. In 2007 Reese's Peanut Butter Cups were made available in [[Denmark]] by [[HydroTexaco]] and [[7-Eleven]].
In the 1970s and 1980s, a series of [[commercials]] was run for Reese's Peanut Butter Cups featuring situations in which two people, one eating [[peanut butter]] and one eating [[chocolate]], collided. One person would say, "you got peanut butter in my chocolate" and the other would reply, "you got chocolate in my peanut butter." They would then sample the mixture and remark on the great taste, tying in with the [[slogan]] "two great tastes that taste great together." These commercials were widely satirized by various comedians and in various cartoons.
In the 90s, the product's slogan was "There's no wrong way to eat a Reese's."
The current slogan, introduced in the mid-2000s, is simply, "perfect."
==Other products==
[[Image:Reeses whipps.JPG|thumb|right|Reese's Whipps]]
Other candy products of the Reese's division of Hershey include: [[Reese's Pieces]], Reese's Pieces with Nuts, Reese's [[Fast Break (candy)|Fast Break]], Reese's [[NutRageous]], Reeses Peanut butter bars (with either chocolate or fudge coated), ReeseSticks, Reese's cookies, Reese's [[brownies]], Reese's [[Swoops]], and Reeses Crispy Crunchy Bar.
In September of 2007 Hershey's began producing a new Reese's bar called Reese's Whipps. Featuring peanut butter-flavored nougat with a chocolate coating, it has been likened to a peanut butter-flavored [[3 Musketeers (confectionery)|3 Musketeers bar]].
Hershey also produces several "pantry" items under the Reese's brand, such as Reese's peanut butter chips (analogous to chocolate chips for baking), Reese's premier baking pieces (tiny cup-shaped pieces chocolate filled with peanut-butter, also for baking), Reese's jarred peanut butter, and Reese's toppings and sprinkles for [[ice cream]].
===Licensed foodstuffs===
Hershey also licenses the Reese's brand (name, logo, etc) to various companies for the production of other products beyond the traditional realm of candy:
* [[General Mills]] produces Reese's Puffs, a brand of peanut butter and chocolate flavored breakfast cereal.
* Several companies, including [[Breyers]], [[Baskin-Robbins]], and [[Friendly's]] (at one time a subsidiary of Hershey) produce various licensed Reese's [[ice cream]] products.
==Ingredients==
The original Reese's cup is made from [[milk chocolate]] ;[[sugar]]; [[cocoa butter]]; [[chocolate]]; [[high fructose corn syrup]]; nonfat [[milk]]; [[milk fat]]; [[lactose]]; and [[soy lecithin]] and [[pgpr]], [[emulsifier]]s; [[peanut]]s; sugar; [[dextrose]]; [[salt]]; and [[tert-Butylhydroquinone|tbhq]] (a [[preservative]]).
Studies[http://www.cancer.gov/newscenter/pressreleases/antioxidants] have shown [[cocoa butter]] and [[chocolate]] contain healthy [[antioxidants]] making Reese’s cup a better healthy choice relative to candy made with [[hydrogenated oils]].
==References==
{{reflist}}
==External links==
* [http://www.hersheys.com/reeses/ Official Reese's Peanut Butter Cup site]
* [http://www.youtube.com/watch?v=9IfbqYwMYAA 1970s Reese's Peanut Butter Cups TV Commercial]
{{Hershey's confectionery products}}
[[Category:Candy bars]]
[[Category:Hershey brands]]