Rimmel 3047533 224768005 2008-07-10T09:46:13Z 83.44.220.64 '''Rimmel''' is a cosmetics brand, now owned by [[Coty, Inc.]]. The House of Rimmel was originally founded by [[Eugene Rimmel]] in [[1834]]. The Rimmel name now fronts a wide range of make-up products, aimed at the cheaper and trendier end of the market. Rimmel's target market is teenage girls. The company is based in London and sells itself partially on a "[[Swinging London]]" image, using the name Rimmel London in many adverts. In the past, Rimmel was modelled by ITV's [[Holly Willoughby]]. The current face of Rimmel is controversial British [[supermodel]] [[Kate Moss]], alongside new faces pop-diva [[Sophie Ellis-Bextor]] and [[Lily Cole]]. Rimmel is readily available in pharmacies and supermarkets. Some of the range's most popular products include lip glosses, Hide The Blemish concealer and kohl eye liners. ==External links== *[http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=589475 TV ad] for Rimmel London mascara featuring Kate Moss as 'Biker Chick' *[http://www.rimmellondon.com Rimmel Website] Official {{Cosmetics}} [[fr:Rimmel]] [[fi:Rimmel]] [[Category:Cosmetics companies]] [[Category:Companies of the United Kingdom]] [[Category:Companies established in 1834]]