SEX (boutique)
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2008-07-14T21:36:50Z
TonyW
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[[Image:SEX.jpg|frame|[[Jordan (Pamela Rooke)|Jordan]] outside the SEX shop front]]'''SEX''' was a [[boutique]] run by [[Malcolm McLaren]] & [[Vivienne Westwood]] at 430 [[King's Road, London]].
==History==
It first began when [[Malcolm McLaren]] opened at what was called Paradise Garage, which had a small shop behind it where Mclaren sold records and eventually [[Teddy Boy (youth culture)|Teddy Boy]] clothes: this evolved into his own store, which he ran with [[Vivienne Westwood]], called ''Let it Rock'', selling Teddy Boy clothes. They later moved further down the road to open a rubber and leather [[Fetish clothes|fetish wear]] store which they named '''SEX'''. Famously, the [[Sex Pistols]] auditioned [[Johnny Rotten]] in the shop.<ref name="timesonline">{{cite web |date=September 6, 2003|url = http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article1154522.ece|title = The sex behind the pistols|format = HTML |publisher = [[The Times]]| accessdate = 2007-12-17 | last= |quote=‘The idea was we were the Pistols from the SEX shop,’ recalls Matlock. ‘In the Kings Road we were near to Granny Takes a Trip and Anthony Price’s shop. You would see the Faces and Bryan Ferry going there to get their clothes. Malcolm told us they were a bunch of w*****s and we agreed with him. Even though they were all loaded and we didn’t have a pot to p*** in it was a good attitude to have.’}}</ref>
SEX was by no means the only boutique of its kind on the King's Road and by the time British [[punk rock]] developed a larger following, there were competitors including; Boy, Granny Takes A Trip & Beaufort Market. SEX received many famous visitors, including [[Adam Ant]], [[The Sex Pistols]], [[Bromley Contingent]]; and had their own little following such as Helen Wellington Loyd, store workers like [[Chrissie Hynde]], [[Jordan (Pamela Rooke)|Jordan]], [[Debbie Juvenile]] and others. This store became very famous in the punk rock scene and produced such famous clothes as the Cambridge Rapist T-shirts, the shirt featuring cowboys drawn by [[Tom of Finland]], "Destroy" shirts, "venus" shirts, "tits" shirts, fetish wear and others.
From SEX the store then became '''Seditionaries''' which sold mainly the same clothes but with more of a music aspect and gradually drifted away from selling leather gear. Goods sold by the two stores are still on sale, many second-hand or reproductions.
"I wanted a major, major, major change. I thought we can't keep selling these old remnants and things, we've got to do something tougher and harder: it's all too sweet, and the store, for fuck's sake, is too goddamn popular. So it's got to close, no question about it. No more [[brothel creepers]], no more drainpipes, no more of this rock 'n' roll clothing and get rid of that fucking jukebox"
~[[Malcolm McLaren]]
==See also==
* [[Punk fashion]]
==References==
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==External links==
*[http://www.only-anarchists.co.uk/ Only anarchists are pretty] Photos and information.
*[http://www.SEDITIONARIES.com/ Sex & Seditionaries] Clothing designed by Vivienne Westwood & Malcolm McLaren circa 1975-1979.
*[http://www.punkpistol.com/ Punk Pistol] Seditionaries tribute site to clothing designed by Westwood & McLaren.
*[http://punkpirate.londonbuzz.co.uk/html/home.htm Punk Pirate] 1981 Clothing line designed by Westwood and McLaren. (previously punkpirate.com - no longer accessible)
[[Category:Clothing companies of the United Kingdom]]
[[Category:Sex Pistols]]
[[Category:Punk]]
[[Category:Shops in London]]
[[Category:Former buildings and structures of Kensington & Chelsea]]
[[fr:Sex (boutique)]]