Sanitarium Health Food Company 869081 223479282 2008-07-04T06:59:52Z Spybot79 7419808 {{Infobox Company | name = Sanitarium Health Food Company | logo = [[Image:Sanitarium Health Food Company logo.svg|250px]] | type = Private | foundation = [[Melbourne]], [[Australia]] 1898 | location = [[Berkeley Vale, New South Wales|Berkeley Vale]], [[Australia]] | key_people = Kevin Jackson, CEO | industry = [[Food]] | revenue = A$300 million | products = [[Weet-bix]]<br>[[Peanut butter]]<br>[[So-Good]]<br>[[Marmite]] | num_employees = 1700 | homepage = [http://www.sanitarium.com.au/ Sanitarium Australia]<br>[http://www.sanitarium.co.nz/ Sanitarium New Zealand] }} The '''Sanitarium Health Food Company''' is a food company in [[Australia]] and [[New Zealand]] that produces a large range of [[Breakfast cereal|breakfast cereals]] as well as a range of vegetarian products. Founded in [[1898]], its flagship product [[Weet-Bix]] is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the [[Seventh-day Adventist Church|Seventh-day Adventist Church]]. Sanitarium has factories in many locations across Australia and New Zealand, some of these include, [[Berkeley Vale, New South Wales|Berkeley Vale]], [[Cooranbong, New South Wales|Cooranbong]], [[Perth, Western Australia|Perth]], [[Adelaide]], [[Brisbane]], [[Christchurch]] and [[Auckland]]. A factory was operating in [[Palmerston North]] NZ, but was closed down in the late 1990's. ==History== Officially formed in 1898, the process of forming a health food company had been in discussions amongst [[Seventh-day Adventists]] in [[Australia]] for a number of years. To help the company get started, a baker by the name of [[Edward Halsey]] was called out from the [[United States]], arriving in [[Sydney]] on November 8, 1897. ==Products== ===Breakfast cereals=== *[[Weet-Bix]], and its family of products: **Weet-Bix Crunch Honey **Weet-Bix Crunch Cocoa **Weet-Bix Multi-Grain (formerly Good Start) **Hi-bran **Weet Bix Oat Bran **Bran Bix **Weet-Bix Fruity (formerly Fruity-Bix) **Fruity-bix Bars **Weet-Bix Lite (formerly Lite-bix) *Granola *Granola Clusters *Puffed wheat *Honey Weets *Skippy [[Corn flakes]] *Skippy [[Ricies]] *Light'n'tasty *Muesli range (Toasted, Natural, Clusters) *Weeties (Relaunched 2008 , previously kornies) *Double Crunch Apple and Cinnamon (NZ) *Double Crunch Apricot (NZ) ====Convenient breakfast cereals==== [[Image:San_health_food.jpg|thumb|right|280px|Weet Bix and So Good, two major products produced by Sanitarium]] *'''Up & Go''', a [[milk]] [[breakfast]] [[drink]]. Up & Go is sold as a 250ml or 350ml single-serve beverage, or a 1 Litre re-sealable carton. and is marketed towards busy young people. It is a popular product in Australia.<ref>Mellentin, Julian, [[2003-01-09]], [http://www.accessmylibrary.com/coms2/summary_0286-4241926_ITM Liquid dietary supplements: the big trend of this decade.], Just Food.</ref> Up & Go was launched in both [[New Zealand]] and [[Australia]] in 1998 and released its 5th flavour, "Iced Coffee" in 2005. In 2007 Sanitarium also released the alternative fruit flavours "Mango & Peach" and "Banana & Honey".<ref>[http://upandgo.com.au Up&Go Australia]</ref> *Fastbreak ===Meals=== *Deli Luncheon *Lunch Today ===Spreads=== *Sanitarium [[peanut butter | Peanut Butter]] *Peanuts Peanut Butter (No longer made) *Natural Peanut Butter *[[Marmite]](NZ & Aus) *Vitamite [[Image:Nzmarmite.jpg|thumb|100px|Marmite]] ===Dairy Alternatives=== *So Good, and its family of products: **So Good Ice Cream **So Good Lite **Flavoured So-Good **Organics Simply Soy ===Meat Alternatives=== *Vegie Delights range, which includes 4 kinds of vegan sausages *Savoury Lentils *Tender Pieces *Casserole Mince *Country Hotpot *Vegetarian Sausages *Nutmeat *Nutolene *Rediburger *Sanitarium brand nuts and confectionery. ==Gizmos and Gadgets== In 2005 Sanitarium New Zealand created a [[loyalty program]] which involves collecting cards found in cereal packets and uploading the codes found on them by [[text messaging]] or by [http://gizmosgadgets.co.nz/ website]. Customers then gain points, the number of points decided by the amount and type of the cereal. Points may be redeemed for free or cheaper (than recommended retail price) items. ===Qualifying Cereals=== Not all Sanitarium cereals qualify for 'Gizmos and Gadgets'. The following do: * Ricies * Skippy Cornflakes * Weet-Bix Fruity * Weet-Bix Crunch * Honey Puffs ==References== {{reflist}} * Parr, R., & Litster, G. (c1996). "What Hath God Wrought!": The Sanitarium Health Food Company Story. Berkeley Vale: Sanitarium Health Food Company *[http://www.sbs.com.au/insight/trans.php3?transid=159 Leap of Faith "Tax Breaks"] ==See also== * [[Battle Creek Sanitarium]] * [[Macrobiotic diet]] ==External links== *[http://www.sanitarium.com.au Sanitarium Australia] *[http://www.sanitarium.co.nz Sanitarium New Zealand] [[Category:Companies of Australia]] [[Category:Food companies of Australia]] [[Category:Companies of New Zealand]] [[Category:Food companies of New Zealand]] [[Category:South Pacific Division of Seventh-day Adventists]] [[Category:Companies established in 1898]]