Sanitarium Health Food Company
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2008-07-04T06:59:52Z
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{{Infobox Company
| name = Sanitarium Health Food Company
| logo = [[Image:Sanitarium Health Food Company logo.svg|250px]]
| type = Private
| foundation = [[Melbourne]], [[Australia]] 1898
| location = [[Berkeley Vale, New South Wales|Berkeley Vale]], [[Australia]]
| key_people = Kevin Jackson, CEO
| industry = [[Food]]
| revenue = A$300 million
| products = [[Weet-bix]]<br>[[Peanut butter]]<br>[[So-Good]]<br>[[Marmite]]
| num_employees = 1700
| homepage = [http://www.sanitarium.com.au/ Sanitarium Australia]<br>[http://www.sanitarium.co.nz/ Sanitarium New Zealand]
}}
The '''Sanitarium Health Food Company''' is a food company in [[Australia]] and [[New Zealand]] that produces a large range of [[Breakfast cereal|breakfast cereals]] as well as a range of vegetarian products. Founded in [[1898]], its flagship product [[Weet-Bix]] is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the [[Seventh-day Adventist Church|Seventh-day Adventist Church]].
Sanitarium has factories in many locations across Australia and New Zealand, some of these include, [[Berkeley Vale, New South Wales|Berkeley Vale]], [[Cooranbong, New South Wales|Cooranbong]], [[Perth, Western Australia|Perth]], [[Adelaide]], [[Brisbane]], [[Christchurch]] and [[Auckland]]. A factory was operating in [[Palmerston North]] NZ, but was closed down in the late 1990's.
==History==
Officially formed in 1898, the process of forming a health food company had been in discussions amongst [[Seventh-day Adventists]] in [[Australia]] for a number of years. To help the company get started, a baker by the name of [[Edward Halsey]] was called out from the [[United States]], arriving in [[Sydney]] on November 8, 1897.
==Products==
===Breakfast cereals===
*[[Weet-Bix]], and its family of products:
**Weet-Bix Crunch Honey
**Weet-Bix Crunch Cocoa
**Weet-Bix Multi-Grain (formerly Good Start)
**Hi-bran
**Weet Bix Oat Bran
**Bran Bix
**Weet-Bix Fruity (formerly Fruity-Bix)
**Fruity-bix Bars
**Weet-Bix Lite (formerly Lite-bix)
*Granola
*Granola Clusters
*Puffed wheat
*Honey Weets
*Skippy [[Corn flakes]]
*Skippy [[Ricies]]
*Light'n'tasty
*Muesli range (Toasted, Natural, Clusters)
*Weeties (Relaunched 2008 , previously kornies)
*Double Crunch Apple and Cinnamon (NZ)
*Double Crunch Apricot (NZ)
====Convenient breakfast cereals====
[[Image:San_health_food.jpg|thumb|right|280px|Weet Bix and So Good, two major products produced by Sanitarium]]
*'''Up & Go''', a [[milk]] [[breakfast]] [[drink]]. Up & Go is sold as a 250ml or 350ml single-serve beverage, or a 1 Litre re-sealable carton. and is marketed towards busy young people. It is a popular product in Australia.<ref>Mellentin, Julian, [[2003-01-09]], [http://www.accessmylibrary.com/coms2/summary_0286-4241926_ITM Liquid dietary supplements: the big trend of this decade.], Just Food.</ref> Up & Go was launched in both [[New Zealand]] and [[Australia]] in 1998 and released its 5th flavour, "Iced Coffee" in 2005. In 2007 Sanitarium also released the alternative fruit flavours "Mango & Peach" and "Banana & Honey".<ref>[http://upandgo.com.au Up&Go Australia]</ref>
*Fastbreak
===Meals===
*Deli Luncheon
*Lunch Today
===Spreads===
*Sanitarium [[peanut butter | Peanut Butter]]
*Peanuts Peanut Butter (No longer made)
*Natural Peanut Butter
*[[Marmite]](NZ & Aus)
*Vitamite
[[Image:Nzmarmite.jpg|thumb|100px|Marmite]]
===Dairy Alternatives===
*So Good, and its family of products:
**So Good Ice Cream
**So Good Lite
**Flavoured So-Good
**Organics Simply Soy
===Meat Alternatives===
*Vegie Delights range, which includes 4 kinds of vegan sausages
*Savoury Lentils
*Tender Pieces
*Casserole Mince
*Country Hotpot
*Vegetarian Sausages
*Nutmeat
*Nutolene
*Rediburger
*Sanitarium brand nuts and confectionery.
==Gizmos and Gadgets==
In 2005 Sanitarium New Zealand created a [[loyalty program]] which involves collecting cards found in cereal packets and uploading the codes found on them by [[text messaging]] or by [http://gizmosgadgets.co.nz/ website]. Customers then gain points, the number of points decided by the amount and type of the cereal. Points may be redeemed for free or cheaper (than recommended retail price) items.
===Qualifying Cereals===
Not all Sanitarium cereals qualify for 'Gizmos and Gadgets'. The following do:
* Ricies
* Skippy Cornflakes
* Weet-Bix Fruity
* Weet-Bix Crunch
* Honey Puffs
==References==
{{reflist}}
* Parr, R., & Litster, G. (c1996). "What Hath God Wrought!": The Sanitarium Health Food Company Story. Berkeley Vale: Sanitarium Health Food Company
*[http://www.sbs.com.au/insight/trans.php3?transid=159 Leap of Faith "Tax Breaks"]
==See also==
* [[Battle Creek Sanitarium]]
* [[Macrobiotic diet]]
==External links==
*[http://www.sanitarium.com.au Sanitarium Australia]
*[http://www.sanitarium.co.nz Sanitarium New Zealand]
[[Category:Companies of Australia]]
[[Category:Food companies of Australia]]
[[Category:Companies of New Zealand]]
[[Category:Food companies of New Zealand]]
[[Category:South Pacific Division of Seventh-day Adventists]]
[[Category:Companies established in 1898]]