Skippy (peanut butter)
1159298
224855241
2008-07-10T18:41:48Z
Excirial
5499713
Reverted edits by [[Special:Contributions/70.226.193.55|70.226.193.55]] to last version by ClueBot (using [[WP:HG|Huggle]])
[[Image:Skippy jars.jpg|thumb|right|Jars of Skippy peanut butter]]
'''Skippy peanut butter''' is a commercial brand of [[peanut butter]] made in the United States. 90 million [[jar]]s of Skippy are sold annually. It was first sold on [[February 1]], [[1933]].
==History==
"Skippy" was first used as a [[trademark]] for peanut butter by the [[Joseph L. Rosefield|Rosefield Packing Co.]], Ltd. from [[Alameda, CA]], in 1932. Percy Crosby, creator of the [[Skippy (comic strip)|"Skippy" comic strip]], had the trademark invalidated in 1934 but Rosefield persisted after Crosby was committed to an insane asylum and its successor companies, most recently [[Unilever]], have been granted rights to the trademark over the objection of Crosby's heirs.[http://www.skippy.com/] There has been much litigation on this point over the decades, some of which remains in progress in 2006.
In the last decade, Skippy has extended its brand by introducing Skippy Squeez’ It peanut butter tubes and Skippy Snack Bars.
All Skippy peanut butter is now produced in [[Little Rock, Arkansas]]. <ref>{{cite news|url = http://findarticles.com/p/articles/mi_hb4755/is_200405/ai_n17337438|title = Success is peanuts for skippy facility: the sole packager of a Unilever flagship brand uses hard work and flexibility to adapt to new demands.|publisher = Food & Drug Packaging|author = |date = May, 2004}}</ref>
Unilever has stated that Skippy is not affected by the February 2007 [[salmonella]] outbreak that has affected competing brands [[Peter Pan (peanut butter)|Peter Pan]] and [[Great Value]]. [http://www.peanutbutter.com/skippy.pdf]
With the ongoing discussion about trans-fats and hydrogenated oils, Skippy released Skippy Natural which is advertised as being "100% Natural", containing "NO Trans Fat per serving" and "NO Hydrogenated Oil", although it still contains salt/sugar and some [[saturated fat]] ([[palm oil]]) to avoid separation. People who work for Skippy call these ingredients "natural" additives even though they do not occur naturally in peanut butter. <ref>{{cite news|url = http://www.iateapie.net/reviews/archives/2007/07/skippy_natural.php|title = Skippy Natural Peanut Butter|publisher = www.iateapie.net|author = |date = April, 2008}}</ref>
Skippy comes in many different size containers including the large for the industry 4 lb jar. This is known as the "Family Jar". Skippy recently reduced their standard 18oz jar down to 16.3oz.
<gallery>
Image:Skippynatural.jpg|Skippy Natural
</gallery>
==Skippy advertising==
Skippy has used several cartoon and celebrity [[spokesperson|spokespeople]] in its advertising, including [[Dennis the Menace (U.S.)|Dennis the Menace]], [[Annette Funicello]] and speed skater [[Bonnie Blair]].
==References==
{{reflist}}
== See also ==
* [[Joseph L. Rosefield]]
* [[Unilever]]
* [[Peanut butter and jelly sandwich]]
* [[Jif peanut butter]] Another popular brand of peanut butter
== External links ==
* [http://www.peanutbutter.com/ Company website]
* [http://www.thegroovesalad.com Website Devoted to Smearing with Skippy Peanut Butter]
* [http://www.archive.org/details.php?identifier=ClassicT1948_5 Old ad for Skippy in with several others (Skippy's is the last one on the reel)]
{{Unilever}}
[[Category:Unilever brands]]
[[Category:Peanut butter brands]]
[[Category:1933 introductions]]
[[sv:Skippy]]