Smell-O-Vision 873298 219725170 2008-06-16T16:26:20Z Plrk 181834 [[WP:AWB/T|Typo fixing]], typos fixed: succesfully → successfully using [[Project:AutoWikiBrowser|AWB]] '''Smell-O-Vision''' was a system that released [[odor]]s during the projection of a [[film]] so that the viewer could "[[olfaction|smell]]" what was happening in the movie. The technique was created by [[Hans Laube]] and made its only appearance in the [[1960 in film|1960]] film ''[[Scent of Mystery]]'', produced by [[Mike Todd, Jr.]], son of [[film producer]] [[Mike Todd]]. The process injected 30 different smells into a movie theater's seats when triggered by the film's soundtrack. ==History== The use of scents in conjunction with film dates back to 1916, before the introduction of sound. In this first instance, the Family Theatre in [[Forest City, Pennsylvania]], placed a wad of cotton wool that had been soaked in [[rose oil]] in front of an electric fan during a [[newsreel]] about the [[Rose Bowl Game]]. In 1929, during the showing of ''[[The Broadway Melody]]'', a [[New York City]] theater sprayed [[perfume]] from the ceiling. Further attempts with releasing scents timed to key points in a film happened at a [[Detroit, Michigan]] theater with ''[[The Sea Hawk (1940 film)|The Sea Hawk]]'' and ''[[Boom Town (film)|Boom Town]]''. The 1959 film, ''[[Behind the Great Wall]]'', used a process called ''Aroma-Rama'' to send scents through the air-conditioning system of a theater. However, these early attempts were made by theater owners, and not part of the films themselves, and thus were seen as an offense to film [[aesthetics]], as the audience could be distracted by the scents instead of focusing on what the [[film director]] intended. Furthermore, because of the size of the theaters, large amounts of perfume had to be released in order to reach all members of the audience. This caused another problem: The human nose has a difficult time transitioning between smells until the molecules that triggered one smell are completely cleared from the nose, and with that volume of perfume, the scents would mix together, becoming muddled. Laube's technique, which he dubbed "Scentovision", was to connect pipes to individual seats in theaters, so that the timing and amount could be carefully controlled by the projectionist using a control board. He introduced this system in the [[1939 New York World's Fair]]. The ''[[New York Times]]'' reported in 1943 that Scentovision "is said to have produced odors as quickly and easily as the soundtrack of a film produces sound."<ref name="westmag">{{cite news | title=The Lingering Reek of Smell-O-Vision | work=West | publisher=[[Los Angeles Times]] | first=Martin J. | last=Smith | coauthors=Kiger, Patrick J. | date=February 5, 2006 | page=26 }}</ref> ==First and only application== Todd Sr. had staged a series of musical films at the 1939 World's Fair and met Laube during this time. Fifteen years later, Todd and his son were thinking of ways they could enhance their film ''[[Around the World in Eighty Days (1956 film)|Around the World in Eighty Days]]''. They remembered Laube's invention and although they decided not to use it for this film, Todd Jr., after his father's death, was intrigued enough to sign Laube to a movie deal. Laube's system, which was renamed "Smell-O-Vision" by Todd, had been improved in the intervening time. Now, instead of the scents being manually released, it used what he called a "smell brain", which was a series of perfume containers linked in a belt, arranged in the order that they would be released. The belt was then wound around a motorized reel. As the film threaded through the [[movie projector]], markers on it would cue the brain. Needles would pierce membranes on the containers, releasing the scents, which would then be blown by fans through the pipes to individual vents underneath the audience members' seats. Both Laube and Todd understood that the system had aesthetic limitations. For example, a heavy drama was not the sort of film that could employ it well. Thus, the system was to be deployed with the mystery-comedy ''[[Scent of Mystery]]'', which would be the first film in which smells revealed certain plot points to the audience. For example, one character is identified by the smell of pipe [[tobacco]]. Unfortunately, it didn't work as intended. According to ''[[Variety (magazine)|Variety]]'', aromas were released with a distracting hissing noise and audience members in the balcony complained that the scents reached them several seconds after the action was shown on the screen. In other parts of the theater, the odors were too faint, causing audience members to sniff loudly in an attempt to catch the scent. These technical problems, in conjunction with generally negative reviews of the film itself, signaled the end of Smell-O-Vision.<ref name="westmag"/> ==Legacy== In homage to Smell-O-Vision, American [[film director]] [[John Waters (filmmaker)|John Waters]] released an enhanced "Odorama" version of his film, ''[[Polyester (film)|Polyester]]'' in 1982. Waters included [[scratch and sniff]] cards that the audience could use while watching the movie. Although this approach solved the problems inherent in previous attempts at this technology, it did not gain widespread usage for other films. The idea, however, was duplicated twice: Once in the mid-1980s when [[MTV]] aired ''Scent of Mystery'' in conjunction with a [[convenience store]] promotion that offered scratch and sniff cards; the second time was the 2003 animated film ''[[Rugrats Go Wild!]]'', the makers of which claimed it was an [[homage]] to Waters.<ref>{{cite web| url = http://www.baltimoresun.com/entertainment/movies/bal-to.filthy17nov17,0,280945.story?track=rss | title = ''It's Walter's World'' in the Baltimore Sun Times | date = November 17, 2006 |Access date = April 6, 2007}}</ref> [[Walt Disney World]] and [[Disneyland]] currently make use of this idea, in their [[3-D film]], ''[[Honey, I Shrunk the Audience]]''. When several events occur in the film a mist is sprayed from the seat in front of the viewer, giving them an odor. Disney also uses this in the [[Disney's Animal Kingdom|Animal Kingdom]]'s ''[[It's a Bug's Life]]'' (also at [[Disney's California Adventure]]), where unpleasant odors are released coinciding with a stink bug on-screen, causing an audience reaction, as well as in [[Soarin' Over California]] and [[Mickey's Philharmagic]]. It is unknown, however, if the technology behind this is the same or a derivative of Laube's work. In 2006, NTT Communications, a Japanese telecom giant, developed a new way to display odors during the release of [[The New World]], with [[Colin Farrell]]. During 7 key moments throughout the film, scents were emitted by an internet server that was linked to the reel of film, effectively downloading the scent. The schedule can be seen here: [http://www.ntt.com/release_e/news06/0004/0411a.html] The scents used were supposed to evoke from the audience the emotions that were trying to be expressed in the film. Further reading of how it this system works can be seen here: [http://www.ntt.com/release_e/news06/0004/0411.html]including an illustrated schematic for a visual representation for how it worked. Scents included: floral for romance scenes,peppermint & rosemary for tear-jerking moments,orange & grapefruit for joyful sequences, and eucalyptus, tea tree & herbs for angry scenes. ==BBC April Fool's joke== In 1965, BBC TV played an [[April Fool's Day]] joke on their viewers. The network aired an "interview" with a man who had invented a new technology called "Smellovision" that allowed viewers at home to experience aromas produced in the television studio. To demonstrate, the man chopped some onions and brewed a pot of coffee. Viewers called in to confirm that they had smelled the aromas that were "transmitted" through their television sets. ==References in Television== On the animated sitcom [[Futurama]], which takes place 1000 years in the future, Smell-O-Vision has successfully taken off. Harold Zoid, a washed up movie director, comments he flopped after they invented "Smell-O-Vision".<ref>{{cite web| url = http://en.wikipedia.org/wiki/That%27s_Lobstertainment%21#Cultural_references | title = That's Lobstertainment!, Cultural References. Wikipedia article. |Access date = June 9, 2008}}</ref> ==See also== *[[Alexander Scriabin]] *[[Synesthesia]] *[[Odorama]] *[[iSmell]] ==References== {{reflist}} ==External links== *[http://www.in70mm.com/news/2004/todd_jr/obituary.htm Mike Todd, Jr. Obituary], The 70mm Newsletter *[http://web.uflib.ufl.edu/spec/belknap/exhibit2002/smell.htm Hollywood Ballyhoo], The Belknap Collection for the Performing Arts, [[University of Florida]] *[http://www.filmsite.org/milestones1950s.html Timeline of Influential Milestones and Important Turning Points in Film History] *[http://www.filmsite.org/50sintro2.html Film History of the 1950s], The Greatest Films *[http://www.museumofhoaxes.com/hoax/aprilfool/P50/ Museum of Hoaxes], Smellovision *[http://www.smh.com.au/news/breaking/smellovision-comes-to-the-big-screen/2006/04/13/1144521412272.html, Smellovision's coming to the big screen] *[http://www.nytimes.com/idg/IDG_002570DE00740E1800257425001B1F2B.html When Roses Won’t Do, E-Mail a Fragrance] [[Category:Film and video technology]] [[Category:Olfaction]] [[es:Olorvisión]] [[no:Smell-o-vision]]