Supply and demand
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[[Image:Supply-and-demand.svg|thumb|right|240px|The price P of a product is determined by a balance between production at each price (supply S) and the desires of those with [[purchasing power]] at each price (demand D). The graph depicts an increase in demand from D<sub>1</sub> to D<sub>2</sub>, along with a consequent increase in price and quantity Q sold of the product.]]
In economics, '''supply and demand''' describes market relations between prospective sellers and buyers of a [[good (economics and accounting)|good]]. The ''supply and demand [[economic model|model]]'' determines price and quantity sold in a [[market]]. This model is fundamental in [[microeconomic]] analysis, and is used as a foundation for other economic models and theories. It predicts that in a [[perfect competition|competitive market]], price will function to equalize the quantity demanded by consumers, and the quantity supplied by producers, resulting in an [[economic equilibrium]] of price and quantity. The model incorporates other factors changing equilibrium as a shift of demand and/or supply.
== The fundamentals ==
[[Image:Price of market balance.svg|thumbnail|210px|right|The intersection of supply and demand curves determines equilibrium price (P0) and quantity (Q0).]]
Strictly speaking, the model of supply and demand applies to a type of market called [[perfect competition]] in which no single buyer or seller has much effect on prices, and prices are known. The quantity of a product supplied by the producer and the quantity demanded by the consumer are dependent on the [[market price]] of the product. The '''law of supply''' states that quantity supplied is related to price. It is often depicted as directly proportional to price: the higher the price of the product, the more the producer will supply, [[ceteris paribus]] ("all other things being equal"). The '''law of demand''' is normally depicted as an inverse relation of quantity demanded and price: the higher the price of the product, the less the consumer will demand, ceteris paribus. The respective relations are called the ''supply curve'' and ''demand curve'', or ''supply'' and ''demand'' for short.
The '''supply-and-demand model''' (sometimes described as the '''law of supply and demand''') posits that a market tends toward ''equilibrium'' price and quantity of a [[good (economics and accounting)|commodity]] at the intersection of consumer demand and producer supply. At this point, quantity supplied equals quantity demanded (as shown in the figure<ref name="axes">Note that unlike most [[Graph (data structure)|graphs]], supply & demand curves are plotted with the independent variable (price) on the vertical axis and the dependent variable (quantity supplied or demanded) on the horizontal axis.</ref> ). If the price for a good is below equilibrium, consumers demand more of the good than producers are prepared to supply. This defines a ''shortage'' of the good. A shortage results in producers increasing the price until equilibrium is reached. If the price of a good is above equilibrium, there is a ''surplus'' of the good. Producers are motivated to eliminate the surplus by lowering the price, until
equilibrium is reached.
== Supply schedule ==
The supply schedule, graphically represented by the supply curve, is the relationship between market price and amount of goods produced. In [[short-run]] analysis, where some input variables are fixed, a positive slope can reflect the law of [[diminishing returns|diminishing marginal returns]], which states that beyond some level of output, additional units of output require larger amounts of input. In the [[long-run]], where no input variables are fixed, a positively-sloped supply curve can reflect [[diseconomies of scale]].
For a given firm in a [[perfect competition#Results|perfectly competitive industry]], if it is more profitable to produce than to not produce, profit is maximized by producing just enough so that the producer's [[marginal cost]] is equal to the market price of the good.
[[Image:Labour supply.svg|thumbnail|250px|right|The supply curve of labour is an example of increasing net input(e.g., wages) above a certain point resulting in decreased net output (hours worked).]]
Occasionally, supply curves bend backwards. A well known example is the [[backward bending supply curve of labour]]. Generally, as a worker's [[wage]] increases, he is willing to work longer hours, since the higher wages increase the [[marginal utility]] of working, and the [[opportunity cost]] of not working. But when the wage reaches an extremely high amount, the employee may experience the [[law of diminishing marginal utility]]. The large amount of money he is making will make further money of little value to him. Thus, he will work less and less as the wage increases, choosing instead to spend his time in leisure.<ref>Note that the backwards bending supply curve of labor only applies to an individual worker's supply schedule. If wages are raised for the entire labor market, the supply of labor will generally increase as workers from lower-paying economic sectors move to the sector with the higher wages. The increased amount of workers will compensate for the fact that each individual worker is producing
less.</ref> The backwards-bending supply curve has also been observed in non-labor markets, including the market for oil: after the skyrocketing price of oil caused by the [[1973 oil crisis]], many oil-exporting countries decreased their production of oil.<ref>{{cite book |last=Samuelson |first=Paul A |authorlink=Paul Samuelson |coauthors=[[William Nordhaus|William D. Nordhaus]] |title=Economics |edition=17th edition |year=2001 |publisher=[[McGraw-Hill]] |isbn=0072314885 |pages= p. 157}}</ref>
The supply curve for [[public utility]] production companies is unusual. A large portion of their total costs are in the form of fixed costs. The supply curve for these firms is often constant (shown as a horizontal line).
Another postulated variant of a supply curve is that for child labor. Supply will increase as wages increase, but at a certain point a child's parents will pull the child from the child labor force due to cultural pressures and a desire to concentrate on education{{Clarifyme}}. The supply will not increase as the wage increases, up to a point where the wage is high enough to offset these concerns. For a normal demand curve, this can result in two stable equilibrium points - a high wage and a low wage equilibrium point.<ref name="Basu">Basu, Kaushik. "The Economics of Child Labor", [[Scientific American]], October, 2003.</ref>
== Demand schedule ==
The demand schedule, depicted graphically as the demand curve, represents the amount of goods that buyers are willing and able to purchase at various prices, assuming all other non-price factors remain the same. The demand curve is almost always represented as downwards-sloping, meaning that as price decreases, consumers will buy more of the good.<ref name="axes" />
Just as the supply curves reflect marginal cost curves, demand curves can be described as [[marginal utility]] curves.<ref>{{cite web|title=Marginal Utility and Demand|url=http://www.amosweb.com/cgi-bin/awb_nav.pl?s=wpd&c=dsp&k=marginal+utility+and+demand|accessdate=2007-02-09}}</ref>
The main determinants of individual demand are: the price of the good, level of income, personal tastes, the population (number of people), the government policies, the price of [[substitute good]]s, and the price of [[complementary good]]s.
The shape of the [[aggregate demand]] curve can be convex or concave, possibly depending on income distribution.
As described above, the demand curve is generally downward sloping. There may be rare examples of goods that have upward sloping demand curves. Two different hypothetical types of goods with upward-sloping demand curves are a [[Giffen good]] (an inferior, but [[Staple food|staple]], good) and a [[Veblen good]] (a good made more fashionable by a higher price).
==Changes in market equilibrium==
Practical uses of supply and demand analysis often center on the different variables that change equilibrium price and quantity, represented as shifts in the respective curves. [[Comparative statics]] of such a shift traces the effects from the initial equilibrium to the new equilibrium.
===Demand curve shifts===
{{main|Demand curve}}
[[Image:Supply-demand-right-shift-demand.svg|thumb|200px|left|An out-ward or right-ward shift in demand increases both equilibrium price and quantity]]
When consumers increase the quantity demanded ''at a given price'', it is referred to as an ''increase in demand''. Increased demand can be represented on the graph as the curve being shifted outward. At each price point, a greater quantity is demanded, as from the initial curve <tt>D1</tt> to the new curve <tt>D2</tt>. More people wanting coffee is an example. In the diagram, this raises the equilibrium price from <tt>P1</tt> to the higher <tt>P2</tt>. This raises the equilibrium quantity from <tt>Q1</tt> to the higher <tt>Q2</tt>. A movement along the curve is described as a "change in the quantity demanded" to distinguish it from a "change in demand," that is, a shift of the curve. In the example above, there has been an ''increase'' in demand which has caused an increase in (equilibrium) quantity. The increase in demand could also come from changing tastes, incomes, product information, fashions, and so forth.
If the ''demand decreases'', then the opposite happens: an inward shift of the curve. If the demand starts at <tt>D2</tt>, and ''decreases'' to <tt>D1</tt>, the price will decrease, and the quantity will decrease. This is an effect of demand changing. The quantity supplied at each price is the same as before the demand shift (at both Q1 and Q2). The equilibrium quantity, price and demand are different. At each point, a greater amount is demanded (when there is a shift from D1 to D2).
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===Supply curve shifts===
[[Image:Supply-demand-right-shift-supply.svg|thumb|200px|right|An out-ward or right-ward shift in supply reduces equilibrium price but increases quantity]]
When the suppliers' costs change for a given output, the supply curve shifts in the same direction. For
example, assume that someone invents a better way of growing [[wheat]] so that the cost of wheat that can be grown for a given quantity will decrease. Otherwise stated, producers will be willing to supply more wheat at every price and this shifts the supply curve <tt>S1</tt> outward, to <tt>S2</tt>—an ''increase in supply''. This increase in supply causes the equilibrium price to
decrease from <tt>P1</tt> to <tt>P2</tt>. The equilibrium quantity increases from <tt>Q1</tt> to <tt>Q2</tt> as the quantity demanded increases at the new lower prices. In a supply curve shift, the price and the quantity move in opposite directions.
If the quantity supplied ''decreases'' at a given price, the opposite happens. If the supply curve starts at <tt>S2</tt>, and shifts inward to <tt>S1</tt>, the equilibrium price will increase, and the quantity will decrease. This is an effect of supply changing. The quantity demanded at each price is the same as before the supply shift (at both <tt>Q1</tt> and <tt>Q2</tt>). The equilibrium quantity, price and ''supply'' changed.
When there is a change in supply or demand, there are four possible movements. The demand curve can move inward or outward. The supply curve can also move inward or outward.
'''See also:''' [[Induced demand]]
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==Elasticity==<!-- This section is linked from [[Supply and demand]] -->
{{main|Elasticity (economics)}}
A very important concept in understanding supply and demand theory is '''elasticity'''. In this context, it refers to how supply and demand respond to various factors. One way to define elasticity is the percentage change in one variable divided by the percentage change in another variable (known as ''arc elasticity'', which calculates the elasticity over a range of values, in contrast with ''point elasticity'', which uses differential calculus to determine the elasticity at a specific point). It is a measure of ''relative'' changes.
Often, it is useful to know how the quantity demanded or supplied will change when the price changes. This is known as the '''[[price elasticity of demand]]''' and the '''[[price elasticity of supply]]'''. If a [[monopoly|monopolist]] decides to increase the price of their product, how will this affect their sales revenue? Will the increased unit price offset the likely decrease in sales volume? If a government imposes a [[tax]] on a good, thereby increasing the effective price, how will this affect the quantity demanded?
Another distinguishing feature of elasticity is that it is more than just the slope of the function. For example, a line with a constant slope will have different elasticity at various points. Therefore, the measure of elasticity is independent of arbitrary units (such as gallons vs. quarts, say for the response of quantity demanded of milk to a change in price), whereas the measure of slope only is not.
One way of calculating elasticity is the percentage change in quantity over the associated percentage change in price. For example, if the price moves from $1.00 to $1.05, and the quantity supplied goes from 100 pens to 102 pens, the slope is 2/0.05 or 40 pens per dollar. Since the elasticity depends on the percentages, the quantity of pens increased by 2%, and the price increased by 5%, so the price elasticity of supply is 2/5 or 0.4.
Since the changes are in percentages, changing the unit of measurement or the currency will not affect the elasticity. If the quantity demanded or supplied changes a lot when the price changes a little, it is said to be elastic. If the quantity changes little when the prices changes a lot, it is said to be inelastic. An example of perfectly inelastic supply, or zero elasticity, is represented as a [[Supply and demand#vertical supply curve|vertical supply curve]]. (See that section below)
Elasticity in relation to variables other than price can also be considered. One of the most common to consider is [[income]]. How would the demand for a good change if income increased or decreased? This is known as the '''[[income elasticity of demand]]'''. For example, how much would the demand for a luxury [[automobile|car]] increase if average income increased by 10%? If it is positive, this increase in demand would be represented on a graph by a positive shift in the demand curve. At all price levels, more luxury cars would be demanded.
Another elasticity sometimes considered is the '''[[cross elasticity of demand]]''', which measures the responsiveness of the quantity demanded of a good to a change in the price of another good. This is often considered when looking at the relative changes in demand when studying '''[[complement good|complement]]''' and '''[[substitute good]]s'''. Complement goods are goods that are typically utilized together, where if one is consumed, usually the other is also. Substitute goods are those where one can be substituted for the other, and if the price of one good rises, one may purchase less of it and instead purchase its substitute.
Cross elasticity of demand is measured as the percentage change in demand for the first good that occurs in response to a percentage change in price of the second good. For an example with a complement good, if, in response to a 10% increase in the price of fuel, the quantity of new cars demanded decreased by 20%, the cross elasticity of demand would be -2.0.
==Vertical supply curve (Perfectly Inelastic Supply)==
[[Image:Vertical-supply-left-shift-demand.svg|thumb|240px|right|When demand <tt>D<sub>1</sub></tt> is in effect, the price will be <tt>P<sub>1</sub></tt>. When
<tt>D<sub>2</sub></tt> is occurring, the price will be <tt>P<sub>2</sub></tt>. Notice
that at both values the quantity is <tt>Q</tt>. Since the supply is fixed, any shifts in demand will only affect price.]]
It is sometimes the case that a supply curve is vertical: that is the quantity supplied is fixed, no matter what the market price. For example, the surface area or [[land (economics)|land]] of the world is fixed. No matter how much someone would be willing to pay for an additional piece, the extra cannot be created. Also, even if no one wanted all the land, it still would exist. Land therefore has a vertical supply curve, giving it zero elasticity (i.e., no matter how large the change in price, the quantity supplied will not change).
[[Supply-side economics]] argues that the aggregate supply function – the total supply function of the entire economy of a country – is relatively vertical. Thus, supply-siders argue against government stimulation of demand, which would only lead to inflation with a vertical supply curve.<ref>[http://www.investopedia.com/articles/05/011805.asp Understanding Supply-Side Economics<!-- Bot generated title -->]</ref>
==Other markets==
The model of supply and demand also applies to various specialty markets.
The model applies to [[wage]]s, which are determined by the market for [[labour (economics)|labor]]. The typical roles of supplier and consumer are reversed. The suppliers are individuals, who try to sell their labor for the highest price. The consumers of labors are businesses, which try to buy the type of labor they need at the lowest price. The equilibrium price for a certain type of labor is the wage.<ref>{{cite web|last=Kibbe|first=Matthew B.|title=The Minimum Wage: Washington's Perennial Myth|publisher=[[Cato Institute]]|url=http://www.cato.org/pubs/pas/pa106.html|accessdate=2007-02-09}}</ref>
The model applies to [[interest#Interest rates in macroeconomics|interest rates]], which are determined by the [[money market]]. In the short term, the [[money supply]] is a vertical supply curve, which the [[central bank]] of a country can control through [[monetary policy]]. The demand for money intersects with the money supply to determine the interest rate.<ref>{{cite web|last=Mead|first=Art|title=Interest rates are prices|publisher=[[University of Rhode Island]]|url=http://www.uri.edu/artsci/newecn/Classes/Art/INT1/Mac/1970s/Money.price1.html|accessdate=2007-02-09}}</ref>
==Other market forms==
The supply and demand model is used to explain the behavior of perfectly competitive markets, but its usefulness as a standard of performance extends to other types of markets. In such markets, there may be no supply curve, such as above, except by analogy. Rather, the supplier or suppliers are modeled as interacting with demand to determine price and quantity. In particular, the decisions of the buyers and sellers are interdependent in a way different from a perfectly competitive market.
A ''[[monopoly]]'' is the case of a single supplier that can adjust the supply or price of a good at will. The profit-maximizing monopolist is modeled as adjusting the price so that its profit is maximized given the amount that is demanded at that price. This price will be higher than in a competitive market. A similar analysis can be applied when a good has a single ''buyer'', a ''[[monopsony]]'', but many sellers. ''[[Oligopoly]]'' is a market with so few suppliers that they must take account of their actions on the market price or each other. ''[[Game theory]]'' may be used to analyze such a market.
The supply curve does not have to be linear. However, if the supply is from a profit-maximizing firm, it can be proven that curves-downward sloping supply curves (i.e., a price decrease increasing the quantity supplied) are inconsistent with perfect competition in equilibrium. Then supply curves from profit-maximizing firms can be vertical, horizontal or upward sloping.
==Positively-sloped demand curves?==
Standard microeconomic assumptions cannot be used to disprove the existence of upward-sloping demand curves. However, despite years of searching, no generally agreed upon example of a good that has an upward-sloping demand curve (also known as a '''[[Giffen good]]''') has been found. Some suggest that luxury cosmetics can be classified as a Giffen good. As the price of a high end luxury cosmetic drops, consumers see it as an low quality good compared to its peers. The price drop may indicate lower quality ingredients, thus consumers would not want to apply such an inferior product to their face.
Lay economists sometimes believe that certain common goods have an upward-sloping curve. For example, people will sometimes buy a prestige good (eg. a luxury car) because it is expensive, a drop in price may actually reduce demand. However, in this case, the good purchased is actually [[prestige (sociology)|prestige]], and not the car itself. So, when the price of the luxury car decreases, it is actually decreasing the amount of prestige associated with the good (see also '''[[Veblen good]]'''). However, even with downward-sloping demand curves, it is possible that an increase in income may lead to a decrease in demand for a particular good, probably due to the existence of more attractive alternatives which become affordable: a good with this property is known as an '''[[inferior good]]'''.
==Negatively-sloped supply curve==
There are cases where the price of goods gets cheaper, but more of those goods are produced. This is usually related to [[economies of scale]] and [[mass production]]. One special case is [[computer software]] where creating the first instance of a given computer program has a high cost, but the marginal cost of copying this program and distributing it to many consumers is low (almost zero).
==Empirical estimation==
Demand and supply relations in a market can be statistically estimated from price, quantity, and other [[data]] with sufficient information in the model. This can be done with ''[[System of linear equations|simultaneous-equation]] methods of estimation'' in [[econometrics]]. Such methods allow solving for the model-relevant "structural coefficients," the estimated algebraic counterparts of the theory. The ''[[Identification (parameter)|Parameter identification problem]]'' is a common issue in "structural estimation." Typically, data on [[exogenous]] variables (that is, variables other than price and quantity, both of which are [[Endogeneity (economics)|endogenous]] variables) are needed to perform such an estimation. An alternative to "structural estimation" is [[Reduced form|reduced-form]] estimation, which regresses each of the endogenous variables on the respective exogenous variables.
==Macroeconomic uses of demand and supply==
Demand and supply have also been generalized to explain [[macroeconomic]] variables in a [[market economy]], including the [[Real GDP|quantity of total output]] and the general [[price level]]. The [[AD-AS model|Aggregate Demand-Aggregate Supply model]] may be the most direct application of supply and demand to macroeconomics, but other macroeconomic models also use supply and demand. Compared to [[microeconomic]] uses of demand and supply, different (and more controversial) theoretical considerations apply to such [[macroeconomic]] counterparts as ''[[aggregate demand]]'' and ''[[aggregate supply]]''. Demand and supply may also be used in macroeconomic theory to relate [[money supply]] to demand and [[interest rates]].
== Demand shortfalls ==
A [[demand shortfall]] results from the actual demand for a given product being lower than the projected, or estimated, demand for that product. Demand shortfalls are caused by demand overestimation in the planning of new products. Demand overestimation is caused by [[optimism bias]] and/or [[strategic misrepresentation]].
== History ==
The phrase "supply and demand" was first used by [[James Denham-Steuart]] in his ''[[Inquiry into the Principles of Political Economy]]'', published in 1767. [[Adam Smith]] used the phrase in his 1776 book ''[[The Wealth of Nations]]'', and [[David Ricardo]] titled one chapter of his 1817 work ''[[Principles of Political Economy and Taxation]]'' "On the Influence of Demand and Supply on Price".<ref name=Humphrey>{{cite journal|last=Humphrey|first=Thomas M.|year=1992|month=March/April|title=Marshallian Cross Diagrams and Their Uses before Alfred Marshall: The Origins of Supply and Demand Geometry|journal=Economic Review|url=http://www.richmondfed.org/publications/economic_research/economic_review/pdfs/er780201.pdf,|format={{dead link|date=June 2008}} – <sup>[http://scholar.google.co.uk/scholar?hl=en&lr=&q=author%3AHumphrey+intitle%3AMarshallian+Cross+Diagrams+and+Their+Uses+before+Alfred+Marshall%3A+The+Origins+of+Supply+and+Demand+Geometry&as_publication=Economic+Review&as_ylo=1992&as_yhi=1992&btnG=Search Scholar search]</sup>}} Federal Reserve Bank of Richmond.</ref>
In ''The Wealth of Nations'', Smith generally assumed that the supply price was fixed but that its "merit" (value) would decrease as its "scarcity" increased, in effect what was later called the law of demand. Ricardo, in ''Principles of Political Economy and Taxation'', more rigorously laid down the idea of the assumptions that were used to build his ideas of supply and demand. [[Antoine Augustin Cournot]] first developed a mathematical model of supply and demand in his 1838 ''[[Researches on the Mathematical Principles of the Theory of Wealth]]''.
During the late 19th century the marginalist school of thought emerged. This field mainly was started by [[William Stanley Jevons|Stanley Jevons]], [[Carl Menger]], and [[Léon Walras]]. The key idea was that the price was set by the most expensive price, that is, the price at the margin. This was a substantial change from Adam Smith's thoughts on determining the supply price.
In his 1870 essay "On the Graphical Representation of Supply and Demand", [[Fleeming Jenkin]] drew for the first time the popular graphic of supply and demand which, through Marshall, eventually would turn into the most famous graphic in economics.
The model was further developed and popularized by [[Alfred Marshall]] in the 1890 textbook ''Principles of Economics''.<ref name="Humphrey" /> Along with [[Léon Walras]], Marshall looked at the equilibrium point where the two curves crossed. They also began looking at the effect of markets on each other.
==See also==
{{Wiktionarypar2|supply|demand}}
<div style="-moz-column-count:2; column-count:2;">
* [[Aggregate demand]]
* [[Aggregate supply]]
* [[Artificial demand]]
* [[Barriers to entry]]
* [[Consumer surplus]]
* [[Consumer theory]]
* [[Deadweight loss]]
* [[Demand Forecasting]]
* [[Demand shortfall]]
* [[Economic surplus]]
* [[Effect of taxes and subsidies on price]]
* [[Elasticity (economics)|Elasticity]]
* [[Externality]]
* ''[[Foundations of Economic Analysis]]'' by Paul A. Samuelson
* [[History of economic thought]]
* "[[invisible hand]]"
* [[Labor shortage]]
* [[Microeconomics]]
* [[Producer's surplus]]
* [[Protectionism]]
* [[Profit]]
* [[Rationing]]
* [[Real prices and ideal prices]]
* [[Say's Law]]
* [[Supply shock]]
* ''[[The Wealth of Nations|An Inquiry into the Nature and Causes of the Wealth of Nations]]'' by Adam Smith
</div>
==References==
{{reflist}}
==External links==
*[http://www.columbia.edu/dlc/wp/econ/vickrey.html Nobelpricewinner Prof. William Vickrey: 15 fatal fallacies of financial fundamentalism-A Disquisition on Demand Side Economics]
*[http://www.richmondfed.org/publications/economic_research/economic_review/pdfs/er780201.pdf "Marshallian Cross Diagrams and Their Uses before Alfred Marshall: The Origins of Supply and Demand Geometry"] by [[Thomas Humphrey]] (via the Richmond Fed)
*[http://gutenberg.net/1/0/6/1/10612/10612-h/10612-h.htm Supply and Demand] book by [[Hubert Douglas Henderson|Hubert D. Henderson]] at Project Gutenberg.
*Price Theory and Applications by Steven E. Landsburg ISBN 0-538-88206-9
*''An Inquiry into the Nature and Causes of the Wealth of Nations'', [[Adam Smith]], 1776 [http://www.gutenberg.net/etext/3300]
*''By what is the price of a commodity determined?'', a brief statement of [[Karl Marx|Karl Marx's]] rival account [http://www.marxists.org/archive/marx/works/1847/wage-labour/ch03.htm]
*''The Economic Motivation of Open Source Software: Stakeholder Perspectives'', [[Dirk Riehle]], 2007 [http://www.riehle.org/computer-science/research/2007/computer-2007-article.html]
* [http://demonstrations.wolfram.com/SupplyAndDemand/ Supply and Demand] by Fiona Maclachlan and [http://demonstrations.wolfram.com/BasicSupplyAndDemand/ Basic Supply and Demand] by Mark Gillis, [[The Wolfram Demonstrations Project]].
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[[Category:Economics laws]]
[[Category:Economics curves]]
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