Tide (brand)
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2008-07-13T21:16:34Z
Blanchardb
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Reverted edits by [[Special:Contributions/68.52.51.199|68.52.51.199]] to last version by Azumanga1 (using [[WP:HG|Huggle]])
[[Image:Tide logo.svg|thumb|125px|Tide logo]]
'''Tide''' is the name of a popular [[laundry detergent]] on the market in the [[United States]], [[Canada]] and other countries. It is manufactured by [[Procter & Gamble]]. Tide is marketed under various sub-brands, such as 2x Ultra Tide.<ref>[http://www.tide.com/en_US/index.jsp Tide Laundry Detergent: Tide Knows Fabric Best<!-- Bot generated title -->]</ref>
First introduced in test markets in [[1946]] with national distribution reached in [[1949]], Tide was touted as "''America's Washday Favorite''." It quickly gained dominance in the detergent market, dwarfing the sales of other P&G products, such as [[Ivory Snow]], as well as the competition from [[Rinso]]. The latter two were soap powders and flakes. Originally, Tide was a white powdered bead, but the brand line was later expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide are dark blue with the exception of Tide Free, which is clear. An addition to the Tide Family, Tide Cold Water was formulated to tackle strains while saving energy because it does not require hot or even warm water.<ref>[http://www.tide.com/en_US/tidecoldwater/index.jsp Tide Cold Water]</ref>
A portable stain removing pen known as ''Tide to Go''® is popular among [[travel]]ers.<ref>[http://www.tide.com/en_US/tidetogo/site_faqs.jsp Tide to Go® Q&A]</ref>
Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by [[Donald Deskey]], a famous industrial and identity designer. Tide was the first product to be nationally packaged using [[Blacklight paint|Day-Glo]] colors, strikingly eye catching when first introduced. The logo people see today is a product of a slight modification for the product's fiftieth anniversary in [[1996]]. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.
The potential of [[dodecyl benzene sulfonate]], the basis for Tide, was confirmed by [[SRI International|SRI]] in [[1948]] through strategic scientific and business [[Consultant|consulting]] activities for the [[petroleum]] company [[Chevron Corporation|Chevron]].
In [[Latin America]] the Tide formula is marketed under the name ''Ace'', and in [[Turkey]] under the name ''Alo''.
In 2006 the development of Tide was designated an [[ACS National Historical Chemical Landmarks|ACS National Historical Chemical Landmark]] in recognition of its significance as the first heavy-duty synthetic detergent.<ref>{{cite web |title=The Development Of Tide® |date=2007 |url=http://acswebcontent.acs.org/landmarks/landmarks/tide/tide.html |publisher=American Chemical Society}}</ref>
== References ==
<references />
== External links ==
* [http://www.tide.com/ Official website]
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{{Procter & Gamble}}
[[Category:Procter & Gamble brands]]
[[Category:Laundry detergents]]
[[Category:1946 introductions]]
[[ru:Tide]]