Wall's ice cream 3962212 220297756 2008-06-19T04:46:47Z 90.206.53.176 /* External links */ '''Wall's''' is the brand name of [[Unilever|Unilever's]] [[Heartbrand]] [[ice cream]] business, used originally in the [[United Kingdom]] and also currently (2006) in [[Hong Kong]], [[China]], [[India]] <ref>[http://www.kwalitygroup.com/walls.htm]</ref>, [[Indonesia]], [[Jordan]], [[Lebanon]], [[Malaysia]] <ref>[http://www.walls.com.my Walls.com.my<!-- Bot generated title -->]</ref>, [[Maldives]], [[Pakistan]] <ref>[http://www.wallspakistan.com]</ref>, [[Qatar]], [[Saudi Arabia]], [[Singapore]], [[Thailand]], [[United Arab Emirates]] and [[Vietnam]]. '''Wall's (Ice Cream) Ltd''' is the name of the company that for many years, as an independent and then as a Unilever subsidiary, made and marketed the Wall's brand of ice cream in the UK. Originally an independent British meat producer, Thomas Wall and Son Ltd reputedly considered manufacturing ice cream in 1913 to fill in the seasonal downturn in sales of [[meat pies]] and [[sausages]] in the summer months, but the advent of the [[First World War]] prevented this. Wall's was acquired by MacFisheries in [[1920]] and then (1922) by Lever Brothers Ltd (together with Margarine Union, the founder company of Unilever). Ice cream production commenced in [[1922]] at a factory in [[Acton, London]]. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd, selling off the meat company in 1994. In [[1959]], Wall's doubled capacity by opening a purpose built ice cream factory at [[Gloucester, England]]. In [[1981]] Unilever merged T Wall and Son (Ice Cream) Ltd with [[Birds Eye]] Foods Ltd to form '''Birds Eye Wall's Ltd'''. Following a review of production facilities, the Gloucester factory was expanded and updated, and the Acton factory was closed ("Project Phoenix" 1983). Unilever continues to use the brand for ice cream in the UK <ref>[http://www.walls.co.uk Wall's || UK Home<!-- Bot generated title -->]</ref> Whilst remaining (2006) the market leader in the UK in impulse hand held products such as [[Cornetto (ice cream)|Cornetto]] and [[Magnum (ice cream)|Magnum]], and creative in-home products such as [[Viennetta]], the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from [[Nestle]]'s ice cream and ice lollies (absorbing the [[Rowntree Mackintosh|Rowntree's]] and [[Lyons Maid]] brands), and [[Mars Bar|Mars]] spin-off ice cream products. Wall's was introduced in Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only largest competitor in Pakistan to Wall's ice cream. ==References== {{reflist}} ==External links== *[http://www.walls.co.uk/ Wall's] *[http://www.totalrefrigeration.co.uk/products/walls Wall's ice cream freezer] [[Category:Ice cream brands]] [[Category:British brands]] [[Category:Unilever brands]] [[Category:Food processing in London]] {{food-product-stub}} {{Unilever}} {{Heartbrand}} [[de:iglo]] [[es:Frigo]] [[fr:Miko (marque)]] [[it:Algida]] [[pt:Gelados Olá]] [[sv:Wall's]]