Weetabix (food company)
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216227215
2008-05-31T18:09:15Z
90.197.35.224
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: ''This article describes the company sometimes known simply as "Weetabix". For their breakfast cereal of the same name, see [[Weetabix]].''
[[Image:Weetabix.PNG|right|Logo]]
'''Weetabix Limited''' is a [[food processing]] company that is responsible for the production of [[breakfast cereal]] brands. ''[[Weetabix]]'' is also the name of one of the company's products, a [[wheat]]-based [[breakfast cereal]] in the form of relatively large [[Biscuit#British_English_meaning|biscuits]].
It was founded in [[1932]] and incorporated in [[1975]]. The company is headquartered in Burton Latimer, [[Kettering]], [[Northamptonshire]], [[England]], and its 75 acre site is conveniently sited next to the [[A14 road|A14]]. It also has factories in [[Corby]] and [[Ashton-under-Lyne]]. The company produces 3 billion Weetabix breakfast biscuits every year from its Kettering site.
Weetabix is also one of the major manufacturers of generic cereals for the major supermarkets (See [[private brand]]). In 2003 the company was bought from the founders, the George family, by the American [[Private Equity]] firm [[HM Capital]], which also own the large UK food company [[Premier Foods]].{{fact|date=February 2007}}
Weetabix has factories in Europe, the United States and Canada. It is the largest producer of breakfast cereals in the UK.
Weetabix is also the title sponsor of the [[Women's British Open]].
==Brands==
The following are amongst the company's products:
* [[Weetabix]], and variants including
**[[Weetabix#Weetabix_Minis|Weetabix Minis]]
**[[Weetabix#Weetabix_Gold|Weetabix Gold]]
* [[Alpen (food)|Alpen]]
* [[Ready Brek]]
* Grain Shop High Fibre Crisp
* [[Oatibix]]
* [[Weetos]]
* Weetaflakes
* Weetabix Crunchy Bran
* Multigrain Stars
==External links==
* [http://www.weetabix.co.uk/ Weetabix]
{{British Royal Warrant holders}}
[[Category:Breakfast cereals]]
[[Category:Food manufacturers of the United Kingdom]]
[[Category:Companies established in 1932]]
[[Category:Companies based in Northamptonshire]]