Weetabix (food company) 288323 216227215 2008-05-31T18:09:15Z 90.197.35.224 /* External links */ : ''This article describes the company sometimes known simply as "Weetabix". For their breakfast cereal of the same name, see [[Weetabix]].'' [[Image:Weetabix.PNG|right|Logo]] '''Weetabix Limited''' is a [[food processing]] company that is responsible for the production of [[breakfast cereal]] brands. ''[[Weetabix]]'' is also the name of one of the company's products, a [[wheat]]-based [[breakfast cereal]] in the form of relatively large [[Biscuit#British_English_meaning|biscuits]]. It was founded in [[1932]] and incorporated in [[1975]]. The company is headquartered in Burton Latimer, [[Kettering]], [[Northamptonshire]], [[England]], and its 75 acre site is conveniently sited next to the [[A14 road|A14]]. It also has factories in [[Corby]] and [[Ashton-under-Lyne]]. The company produces 3 billion Weetabix breakfast biscuits every year from its Kettering site. Weetabix is also one of the major manufacturers of generic cereals for the major supermarkets (See [[private brand]]). In 2003 the company was bought from the founders, the George family, by the American [[Private Equity]] firm [[HM Capital]], which also own the large UK food company [[Premier Foods]].{{fact|date=February 2007}} Weetabix has factories in Europe, the United States and Canada. It is the largest producer of breakfast cereals in the UK. Weetabix is also the title sponsor of the [[Women's British Open]]. ==Brands== The following are amongst the company's products: * [[Weetabix]], and variants including **[[Weetabix#Weetabix_Minis|Weetabix Minis]] **[[Weetabix#Weetabix_Gold|Weetabix Gold]] * [[Alpen (food)|Alpen]] * [[Ready Brek]] * Grain Shop High Fibre Crisp * [[Oatibix]] * [[Weetos]] * Weetaflakes * Weetabix Crunchy Bran * Multigrain Stars ==External links== * [http://www.weetabix.co.uk/ Weetabix] {{British Royal Warrant holders}} [[Category:Breakfast cereals]] [[Category:Food manufacturers of the United Kingdom]] [[Category:Companies established in 1932]] [[Category:Companies based in Northamptonshire]]