Yummy Mummy 1808959 219529789 2008-06-15T17:48:55Z Lightbot 7178666 Units/dates/other {{dablink|This article is about the cereal brand. "Yummy mummy" is also an unrelated slang term for an [[wiktionary:MILF|attractive or glamorous mother]].}} {{Refimprove|date=July 2007}} [[Image:Yummy Mummy.jpeg|thumb|right|150px|A box of the now-discontinued Yummy Mummy breakfast cereal]] '''Yummy Mummy''' was one of five [[monster]]-themed [[breakfast cereals]] produced by [[General Mills]] for the North American market during the later half of the 20th century. ==Monster-themed cereals of the 1980s== Yummy Mummy was introduced in 1988 in the [[United States]], and [[General Mills]] was planning to have it be the replacement for the retired [[Fruit Brute]]. It was discontinued in 1993. It was sold in some countries as '''Fruity Yummy Mummy'''. The frosted [[fruit]]-flavored cereal contained [[vanilla]]-flavored [[marshmallow]]s. It is also the name of the cereal's [[mascot]], a humorous [[cartoon]] [[mummy]]. Other cereals in the line include: *[[Count Chocula]] ([[chocolate]]-flavored) *[[Boo Berry]] ([[blueberry]]-flavored) *[[Franken Berry]] ([[strawberry]]-flavored) *[[Fruit Brute]] (fruit-flavored with [[Lime (fruit)|lime]]-flavored marshmallows). Somewhat unusual for a retired advertising character, Yummy Mummy continues to be seen on the occasional piece of official merchandise: in recent years, both a resin model kit, and a [[bobblehead doll]] have been sold in his image. ==Taglines== *Fruity Yummy Mummy makes your tummy feel yummy! Heh, heh, heh! (1988–1990) [[Category:General Mills characters]] [[Category:Breakfast cereals]] [[Category:Fictional mummies]] [[Category:General Mills brands]] [[Category:Cereal advertising characters]] [[Category:Defunct consumer brands]] {{food-product-stub}}